Structuring your Presentation - Cranky Talk 2011
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Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
Structuring your Presentation - Cranky Talk 2011
- 1. Structuring your Presentation Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/saroy/3455464539
- 2. me experience, web stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead design, IA & experience teams teach at University of Washington
- 9. 4 key principles 1. start with you 2. learn the environment 3. build the bones 4. leave time to adjust
- 10. 1. start with you
- 11. 1. start with you • what is the ONE thing? • think about the story • what is your style? • are you scared?
- 12. what is the ONE thing? http://www.flickr.com/photos/14617207@N00/4872111479
- 13. what is the ONE thing? • why are you speaking? • what is your point? • what is the ONE thing you want your audience to remember? http://www.flickr.com/photos/14617207@N00/4872111479
- 14. think about the story http://www.flickr.com/photos/sugarpond/3016905349
- 15. think about the story • beginning, middle and end (make sure there is an end) • all points to your ONE thing • how would you tell it to your grandma? to a child? http://www.flickr.com/photos/sugarpond/3016905349
- 16. what is your style? http://
- 17. what is your style? • formal or informal? • deep details or inspirational? • don’t try to be funny if it isn’t natural • get feedback. lots of it.
- 18. are you scared? http://www.flickr.com/photos/mindaugasdanys/3766009204/
- 19. are you scared? • the more nervous you are, the more structure you need • unless you are a very skilled improviser • in which case, you probably wouldn’t be in this class http://www.flickr.com/photos/14617207@N00/4872111479
- 20. 2. learn the environment http://www.flickr.com/photos/brue/4806532954
- 21. 2. learn the environment • scout the space • know your audience • build to your time limit • understand expectations
- 22. scout the space http://www.flickr.com/photos/mikecogh/4157191493
- 23. scout the space • ideal is to get on stage in advance, but learn what you can • note placement of lights, screens, podium • size and ‘feel’ of room should impact your structure http://www.flickr.com/photos/mikecogh/4157191493
- 24. know your audience http://www.flickr.com/photos/36714668@N02/4598065240
- 25. know your audience • size, level of expertise • what do they want from you? • voluntary or hostage? • bored or interested? • friendly or combative? http://www.flickr.com/photos/14617207@N00/4872111479
- 26. build to your time limit http://www.flickr.com/photos/wwarby/3297205226
- 27. build to your time limit • focus your topic on the time limit • focus your scope & detail on the time limit • the less time to prepare, the more structure you need • experience will improve your gut sense http://www.flickr.com/photos/wwarby/3297205226
- 28. understand expectations http://www.flickr.com/photos/kristin-and-adam/2778203028
- 29. understand expectations • do they expect results? or is the journey more relevant? • technical or high level? • what kind of assets/deliverables? http://www.flickr.com/photos/kristin-and-adam/2778203028
- 30. 3. build the bones http://www.flickr.com/photos/ianturton/9555513
- 31. 3. build the bones • free your mind • remember the story • just jump in • make it FUN!
- 32. free your mind http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg
- 33. free your mind • don’t constrain too early • use your creative juice makers • let it percolate • be willing to throw out initial ideas • which means you need twice the planning time you expect http://en.wikipedia.org/wiki/File:PhrenologyPix.jpg
- 34. just jump in http://www.flickr.com/photos/ccheviron/3603397114
- 35. just jump in • don’t be afraid to scribble • paper prototype, but only if it works for you • get into the tool as soon as you have the guts (of the structure, but also the nerve) http://www.flickr.com/photos/ccheviron/3603397114
- 39. remember the story http://www.flickr.com/photos/sugarpond/3016905349
- 40. remember the story • ah, there is a point to all this • keep the narrative (linear or not) as your north star • throw out anything extraneous to the story • no matter how cool http://www.flickr.com/photos/sugarpond/3016905349
- 42. make it FUN!
- 43. make it FUN! • you should enjoy building the story • you should enjoy creating the structure • you will feel a quiet ping when it starts to come together
- 44. 4. leave time to adjust http://www.flickr.com/photos/clintjcl/4001170877
- 45. 4. leave time to adjust • lift your head out of the trees • remember the ONE thing • practice time is critical • minimum formula: 70%, 25%, 5%
- 46. lift your head out of the trees http://www.flickr.com/photos/mountjoy/5194910368
- 47. lift your head out of the trees • check the whole arc regularly • don’t get too hung up on the exact words or pictures • the whole is greater than the sum of the parts http://www.flickr.com/photos/mountjoy/5194910368
- 49. remember the ONE thing http://www.flickr.com/photos/14617207@N00/4872111479
- 50. remember the ONE thing • when you think you have it, go back to the beginning • is the ONE thing clear? • is your narrative intact? • does it flow? can you easily remember your points? http://www.flickr.com/photos/14617207@N00/4872111479
- 51. dress rehearsal is critical http://www.flickr.com/photos/evilpeacock/2194032579
- 52. dress rehearsal is critical • rehearse more than you want to • rehearse out loud • rehearse in presentation mode • rehearse with a timer • then CUT (if you have built the structure right, you should have too much vs. too little) http://www.flickr.com/photos/evilpeacock/2194032579
- 54. minimum formula http://www.flickr.com/photos/joao_trindade/4362414729
- 55. minimum formula • take the time allotted • multiply by 5 for the number of minimum dress rehearal minutes • multiply by 14 for the minimum number of building (in tool) minutes • e.g. 20 minutes = 100 minutes rehearsing ~4 ½ hours building untold weeks stressing http://www.flickr.com/photos/joao_trindade/4362414729
- 56. structure is key http://www.flickr.com/photos/saroy/3455464539
- 57. 1. start with you 2. learn the environment • what is the ONE thing? • scout the space • what is the story • know your audience • what is your style? • build to your time limit • are you scared? • understand expectations 3. build the bones 4. leave time to adjust • free your mind • lift your head out of the trees • remember the story • remember the ONE thing • just jump in • dress rehearsal is critical • make it FUN! • minimum formula: 70%, 25%, 5%
- 58. thank you!! Samantha Starmer sstarme@rei.com @samanthastarmer http://www.flickr.com/photos/baking_in_pearls/3960662314
Editor's Notes
- #46: 20 minute presentationRehearse 5x (100 minutes)Build 14x (280 minutes; 4 hours, 40 minutes)I can do 15-30 seconds per slide for concept presentations that are well rehearsed. Otherwise I shoot for no more than 2 minutes per slide unless it is a demo or an academic lecture.