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Presentation skills and tools
         Part 1 – preparation and creation


                                                   .




Copyright Amnesia Razorfish, all rights reserved
The point of this presentation


•   Most advice on giving presentations ends like this..

•   ‘Don’t be nervous’



•   Which never helps.

    So here’s what we’ll run through in the training..
Presentation Skills Training (or the practical things you can do to be less nervous and give great presentations)
HOWEVER, you do need to present to overcome the fear of presenting




                                 Fear




                                     Fun

                                                   Number of presentations




Copyright Amnesia Razorfish, all rights reserved
THE MOST IMPORTANT RULE:




                                                   NEVER SAY ‘NO’ TO PRESENTING

Copyright Amnesia Razorfish, all rights reserved
You’ll get here quicker than you think, promise 




                                 Fear




                                     Fun

                                                                   Number of presentations




Copyright Amnesia Razorfish, all rights reserved
Everybody Stand-up…


Sit down if you’ve never presented

Sit down if you’ve presented once

Sit down if you’ve presented twice

Sit down if you’ve presented 2-5 times

Sit down if you’ve presented 5-10 times



Stand-up if you enjoy presenting
What makes a good presentation?
Practical tips for preparation
know your audience




         Get a list of attendees including their position from your contact

        Find out what they already know and what they usually respond to

         Define the brief clearly and tell your contact what you will cover

(once you made your presentation take your contact through it and get some advice)
know your technology




Check the technology beforeyour laptop or theirs ? What connectors do you need?
        Are you presenting on hand

        Do you need a projector? Will you have sound? Will you have the internet?


                                   NEVER ASSUME

                     …or rely on an internet connection working
Check list
•   I know my audience and what they like

•   I don’t need to worry about the technology

•
Once that’s sorted - there are only 3 things you need




                     the best
                 presentation in
                    the world
                           the
Practical tips for creating the best presentation ever




                Location services
GIVE YOUR PRESENTATION LOTS OF TIME & LOVE




Copyright Amnesia Razorfish, all rights reserved
people remember visuals much more than words
A QUICK TEST..

    Put up your hand when you’ve finished reading the following


•   An important consideration before preparing the content of a
    presentation is the time you have to present. It is also important that
    you rehearse several times before delivering the final presentation. This
    will check your timing, further familiarise you with the material, and give
    you greater confidence in your delivery. In terms of content, the first
    step is to decide on the ideas which are most suitable for the
    presentation, bearing in mind the objective of the presentation and your
    audience analysis.


    The less words the better (keep editing them down)
If you don’t understand it




                                                       Don’t include it




Copyright Amnesia Razorfish, all rights reserved
If you do understand it you must explain what it means
Why should we care about the theory?
Why are the numbers amazing?




What’s the human insight your audience can connect to?
Don’t tell jokes (unless you’re a comedian)




           •   but make it fun
Check list
•   I know my audience and what they like

•   I don’t need to worry about the technology

•   There is nothing in here I don’t understand

•   The presentation is easy to understand, engaging and fun

•
(the really important bit)
WHAT’S THE STORY YOUR TELLING?
Kurt Vonnegut on the Shape of Stories




            http://www.youtube.com/watch?v=oP3c1h8v2ZQ
Be creative with how you tell your story
Presentation Skills Training (or the practical things you can do to be less nervous and give great presentations)
The easy way:


1. Tell them what you’re going to them

2. Tell them

3. Tell them what you’ve just told them


Introduction. Story. Conclusion
If you only do one thing, be clear about the conclusion


      If you only do one thing, be clear about the conclusion


      If you only do one thing, be clear about the conclusion


      If you only do one thing, be clear about the conclusion


      If you only do one thing, be clear about the conclusion


      If you only do one thing, be clear about the conclusion


      .. and repeat it as many times as you need to.
Copyright Amnesia Razorfish, all rights reserved
In Conclusion

•   The creative campaign was successful because it drove sales,
    but brand perception hasn’t shifted.

•   Concerns over the economy are influencing spending, but there
    are significant opportunities.

•   If you are an egg with legs, it’s better not to sit on walls.

•   There are practical things you can do to overcome nerves and
    give great presentations
•   Bigger Thinking = Powerful Implications = Great Presentations
Check list
•   I know my audience and what they like

•   I don’t need to worry about the technology

•   There is nothing in here I don’t understand

•   The presentation is easy to understand, engaging and fun

•   I know the story I am telling

•   I can repeat the conclusion and so can the audience

•
Presentation Skills Training (or the practical things you can do to be less nervous and give great presentations)
Use callouts to guide
yourself and your audience
through what is important
ANIMATIONS

   ARE

  YOUR

  FRIEND

           *when used properly
They are your friend because:

They look cool
They are engaging
They are fun to play around with

                                               But only use
They help regulate pace, timing and delivery
USE
USE AS
USE AS MANY
USE AS MANY SLIDES
USE AS MANY SLIDES AS
USE AS MANY SLIDES AS YOU
USE AS MANY SLIDES AS YOU NEED
USE AS MANY SLIDES AS YOU NEED


But never more than 2 key points per slide
Regulating your timing is critical




    You can never talk to slow
Check list
•   I know my audience and what they like

•   I don’t need to worry about the technology

•   There is nothing in here I don’t understand

•   The presentation is easy to understand, engaging and fun

•   I know the story I am telling

•   I can repeat the conclusion and so can the audience

•   My timing is regulated and key points sorted

•   The presentation can pretty much give itself

•
Almost there - now prepare & share
Two key points
                                 1
                                 2.




                                 Two key points
                                 1
                                 2.




Print out the presentation       Two key points
                                 1
                                 2.
‘handouts (3 slides per page)’

Write your two key points
practice
practice
practice
practice

until your comfortable




                         Q: Can you walk through
                              it in your head?
Show people
Get feedback
Check list
•   I know my audience and what they like

•   I don’t need to worry about the technology

•   There is nothing in here I don’t understand

•   The presentation is easy to understand, engaging and fun

•   I know the story I am telling

•   I can repeat the conclusion and so can the audience

•   My timing is regulated and key points sorted

•   The presentation can pretty much give itself

•   I am as prepared as I can be and I’ve practiced, practiced, practiced.

•
Now you’re ready..
What makes a good presenter?
Next Time:
Presentation & Delivery
For the next session:


Please prepare a 10 minute (max) presentation
                    the

          On a topic of your choice
Come ready to present and self-assess
QUESTIONS
Ben Hourahine
Head of Strategy - Amnesia Razorfish
@benhourahine

                                       .

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Presentation Skills Training (or the practical things you can do to be less nervous and give great presentations)

  • 1. Presentation skills and tools Part 1 – preparation and creation . Copyright Amnesia Razorfish, all rights reserved
  • 2. The point of this presentation • Most advice on giving presentations ends like this.. • ‘Don’t be nervous’ • Which never helps. So here’s what we’ll run through in the training..
  • 4. HOWEVER, you do need to present to overcome the fear of presenting Fear Fun Number of presentations Copyright Amnesia Razorfish, all rights reserved
  • 5. THE MOST IMPORTANT RULE: NEVER SAY ‘NO’ TO PRESENTING Copyright Amnesia Razorfish, all rights reserved
  • 6. You’ll get here quicker than you think, promise  Fear Fun Number of presentations Copyright Amnesia Razorfish, all rights reserved
  • 7. Everybody Stand-up… Sit down if you’ve never presented Sit down if you’ve presented once Sit down if you’ve presented twice Sit down if you’ve presented 2-5 times Sit down if you’ve presented 5-10 times Stand-up if you enjoy presenting
  • 8. What makes a good presentation?
  • 9. Practical tips for preparation
  • 10. know your audience Get a list of attendees including their position from your contact Find out what they already know and what they usually respond to Define the brief clearly and tell your contact what you will cover (once you made your presentation take your contact through it and get some advice)
  • 11. know your technology Check the technology beforeyour laptop or theirs ? What connectors do you need? Are you presenting on hand Do you need a projector? Will you have sound? Will you have the internet? NEVER ASSUME …or rely on an internet connection working
  • 12. Check list • I know my audience and what they like • I don’t need to worry about the technology •
  • 13. Once that’s sorted - there are only 3 things you need the best presentation in the world the
  • 14. Practical tips for creating the best presentation ever Location services
  • 15. GIVE YOUR PRESENTATION LOTS OF TIME & LOVE Copyright Amnesia Razorfish, all rights reserved
  • 16. people remember visuals much more than words
  • 17. A QUICK TEST.. Put up your hand when you’ve finished reading the following • An important consideration before preparing the content of a presentation is the time you have to present. It is also important that you rehearse several times before delivering the final presentation. This will check your timing, further familiarise you with the material, and give you greater confidence in your delivery. In terms of content, the first step is to decide on the ideas which are most suitable for the presentation, bearing in mind the objective of the presentation and your audience analysis. The less words the better (keep editing them down)
  • 18. If you don’t understand it Don’t include it Copyright Amnesia Razorfish, all rights reserved
  • 19. If you do understand it you must explain what it means
  • 20. Why should we care about the theory?
  • 21. Why are the numbers amazing? What’s the human insight your audience can connect to?
  • 22. Don’t tell jokes (unless you’re a comedian) • but make it fun
  • 23. Check list • I know my audience and what they like • I don’t need to worry about the technology • There is nothing in here I don’t understand • The presentation is easy to understand, engaging and fun •
  • 25. WHAT’S THE STORY YOUR TELLING?
  • 26. Kurt Vonnegut on the Shape of Stories http://www.youtube.com/watch?v=oP3c1h8v2ZQ
  • 27. Be creative with how you tell your story
  • 29. The easy way: 1. Tell them what you’re going to them 2. Tell them 3. Tell them what you’ve just told them Introduction. Story. Conclusion
  • 30. If you only do one thing, be clear about the conclusion If you only do one thing, be clear about the conclusion If you only do one thing, be clear about the conclusion If you only do one thing, be clear about the conclusion If you only do one thing, be clear about the conclusion If you only do one thing, be clear about the conclusion .. and repeat it as many times as you need to. Copyright Amnesia Razorfish, all rights reserved
  • 31. In Conclusion • The creative campaign was successful because it drove sales, but brand perception hasn’t shifted. • Concerns over the economy are influencing spending, but there are significant opportunities. • If you are an egg with legs, it’s better not to sit on walls. • There are practical things you can do to overcome nerves and give great presentations
  • 32. Bigger Thinking = Powerful Implications = Great Presentations
  • 33. Check list • I know my audience and what they like • I don’t need to worry about the technology • There is nothing in here I don’t understand • The presentation is easy to understand, engaging and fun • I know the story I am telling • I can repeat the conclusion and so can the audience •
  • 35. Use callouts to guide yourself and your audience through what is important
  • 36. ANIMATIONS ARE YOUR FRIEND *when used properly
  • 37. They are your friend because: They look cool They are engaging They are fun to play around with But only use They help regulate pace, timing and delivery
  • 38. USE
  • 41. USE AS MANY SLIDES
  • 42. USE AS MANY SLIDES AS
  • 43. USE AS MANY SLIDES AS YOU
  • 44. USE AS MANY SLIDES AS YOU NEED
  • 45. USE AS MANY SLIDES AS YOU NEED But never more than 2 key points per slide
  • 46. Regulating your timing is critical You can never talk to slow
  • 47. Check list • I know my audience and what they like • I don’t need to worry about the technology • There is nothing in here I don’t understand • The presentation is easy to understand, engaging and fun • I know the story I am telling • I can repeat the conclusion and so can the audience • My timing is regulated and key points sorted • The presentation can pretty much give itself •
  • 48. Almost there - now prepare & share
  • 49. Two key points 1 2. Two key points 1 2. Print out the presentation Two key points 1 2. ‘handouts (3 slides per page)’ Write your two key points
  • 50. practice practice practice practice until your comfortable Q: Can you walk through it in your head?
  • 52. Check list • I know my audience and what they like • I don’t need to worry about the technology • There is nothing in here I don’t understand • The presentation is easy to understand, engaging and fun • I know the story I am telling • I can repeat the conclusion and so can the audience • My timing is regulated and key points sorted • The presentation can pretty much give itself • I am as prepared as I can be and I’ve practiced, practiced, practiced. •
  • 54. What makes a good presenter?
  • 56. For the next session: Please prepare a 10 minute (max) presentation the On a topic of your choice
  • 57. Come ready to present and self-assess
  • 59. Ben Hourahine Head of Strategy - Amnesia Razorfish @benhourahine .