Supercharge Your Product Roadmap with Customer Feedback
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The document discusses the importance of customer feedback in product management, highlighting UserTesting's role in providing insights into user behavior and ProductPlan's tools for creating product roadmaps. It outlines strategies for collecting and leveraging customer feedback throughout the product development process. The webinar agenda includes panel discussions and live Q&A on effectively using customer insights to inform product strategies.
Supercharge Your Product Roadmap with Customer Feedback
- 1. Supercharge Your Product Roadmap with Customer Feedback
- 2. UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why. www.usertesting.com Powered by ProductPlan is the easiest way to plan, visualize, and communicate your product strategy. Our roadmap software empowers you to create beautiful product roadmaps in minutes. https://www.productplan.com/
- 3. Agenda 1. Meet the Panel 2. Introduction 3. Panel Discussion: ● Strategies for collecting valuable feedback ● Leveraging Customer Feedback in Your Product Process ● Applying Feedback to Empower Your Organization 4. Live Q&A Submit questions at any time during the webinar!
- 4. Today’s Panel Jim Semick Co-founder and Chief Strategist at ProductPlan Brian Tran Director of Product Management at UserTesting Annie Dunham Director of Product Management at ProductPlan
- 5. Customer Feedback is a Significant Challenge The most significant product management challenge is setting their roadmap priorities without having customer feedback (25%). www.productplan.com/report
- 6. A Firehose of Feedback Customer interviews Cancelation feedback UX research Trial feedback Customer Support Sales team / prospects Feedback forms Surveys / NPS User communities
- 7. What is your primary method for collecting customer feedback? Poll
- 9. Strategies for Collecting Valuable Customer Feedback
- 10. Distillation & explanation of input Resource availability filter Outbound Opportunity Inbound Business strategy filter Customer feedback Sales Exec team Internal ideas Support tickets Product marketing Usability testing Interviews Surveys Observation Usage data Competitor analysis
- 11. User Community Feedback Who will be engaged? Who is managing it? What is the right tool for your needs?
- 13. How much of your roadmap is influenced by customer feedback? Poll
- 15. Leveraging Customer Feedback in Your Product Process
- 17. Pair customer feedback with other types of data to build a holistic story
- 18. How do you share customer feedback across the organization? Poll
- 20. Applying Customer Feedback to Empower Your Organization
- 21. Why How What Why Why does this matter? Who does it matter to? How The process to build and launch the product What The product or service
- 22. Understand Solve Plan Build Tweak Surveys Benchmarking Analytics Surveys Experiment Info arch tests A/B Testing Analytics Benchmarking Surveys QUANT Interviews Field studies Customer feedback Concept testing Prototype testing Preference testing Usability testing Interviews Usability testing Interviews Beta feedback QUAL Customer Needs Competitor Analysis Value Prop Feature set Prototype Pricing Milestones Roadmap Beta Labs Optimization Customer Empathy Throughout the Process
- 23. Applying Customer Feedback to Empower Your Organization
- 24. Live Q&A
- 25. Thank You Check out more product content or get a product demo. www.productplan.com www.usertesting.com &