Survey analysis canon
- 2. WHAT IS YOUR AGE? The first question I asked my target audience was how old they were. From this question I found out that: 42.9% are 16 14.3% are 17 28.6% are 18 14.3% are 19+ From this information I am now able to get a better understanding and find a more accurate age group to target my campaign to.
- 3. WHAT IS YOUR GENDER? For my second question I asked my target audience what their gender was. From this I found out that: 57.1% are female 42.9% are male By asking this question I gained a more accurate representation on what gender my target audience is. With this question I also added a ‘prefer not to say’ option in case anyone who was answering my survey felt uncomfortable with saying their preferred gender.
- 4. HAVE YOU HEARD OF CANON? For my next question I asked my target audience if they had heard of the clients company ‘Canon’. From this I found out: 100% of people did know who Canon was From finding out this information this allows me to change my product, i can now add less detailed information about the client into my print as all of my target audience knows what Canon is. However, I will still add information about the client to inform people who may not know.
- 5. DO YOU LIKE PHOTOGRAPHY? For this question I asked my target audience if they enjoyed photography. From this I found out that: 71.4% like photography 28.6% don’t like photography I believe that this is an important question as the brief is centred around getting people to enjoy photography and become more creative with it. However most of my target audience enjoys photography and there is only a small percentage who doesn’t enjoy it.
- 6. WHAT DO YOU LIKE TAKING PICTURES OF? In addition to the previous question I asked my target audience what they liked to take pictures of in general. For my responses I got a range of responses, these were from: Landscapes, Nature, pictures with friends, streets and pictures with family. From gaining these responses this allows me to target my print towards these areas to appear more appealing to my target audience.
- 7. DO YOU LIKE STREET/ DARK PHOTOGRAPHY? For this question I asked my target audience if they liked street/ dark photography. From this I found that: 57.1% do like street/ dark photography 42.9% don’t like street/ dark photography I also believe that this is another important question to ask my target audience as this style of photography is my main theme for my print. However, the majority of my target audience do enjoy street/ dark photography which lets me know that it will appeal to my target audience.
- 8. DOES PHOTOGRAPHY INTEREST YOU AS A HOBBY? In this question I asked my target audience if they would consider doing photography as a hobby. From this question I found out that: 71.4% said they would do photography as a hobby 28.6% said they wouldn’t do photography as a hobby For this question I also believe that this is an important question as the purpose of the campaign is to get people to see the creativity in photography and maybe get them involved with it. However, from my survey results I can see that most of my target audience would consider doing photography as a hobby, but there is a small percentage who wouldn’t consider taking photography as a hobby.