Survey results
- 2. Survey To gather more information about my target audience I created a google forms survey to get a better understanding of my target audience. From my survey I received 13 responses which I believe is a good number of responses to get a range of responses.As seen in the brief, the target audience for this project is 15–20-year-olds. . In this age category 75% of people have started to develop a mental illness by the age of 15 but will progress up to the age of 19.
- 3. For my first question i asked for the target audiences age to gain a better understanding on who my target audience is. From this question I found that: 30.8% are 16 38.5% are 17 30.8% are 18 From this I can see that a large percentage of my target audience is 17 while people who are 16 and 18 are equal. This allows me to target my campaign more accurately. For my second question, I asked how often do you get stressed, as you can see from my results 50% said the get stressed . From this question I found that: 33.3% are almost always stressed 50% are often stressed 16.7% are sometimes stressed This has given me a range of responses on how often people get, with this question I can also link it to further questions I asked about why do my target audience get stressed.
- 4. For my third question I asked if my target audience had heard of mind 61.5% have heard of the charity mind 23.1% had not heard of mind 15.4% said they may have heard of the charity mind. This allows me to gain a better understanding on who has heard of the mental health charity or who may need to gain a better understanding on what they do. It will also allow me to know if I need to add more information about Mind and what they do in my campaign so they know what Mind is For this question I asked for my target audiences gender, this will allow me to understand what their gender is and how I will cater my campaign to them. From this question I found out that 53.8% are female 46.2% are male When making this question I also had to take other genders into consideration as the campaign is not targeted to any specific gender or orientation, so I added a prefer not to say in case they were uncomfortable saying and an other option. However, no one in my target audience answered either of them options.
- 5. In this question I asked my target audience about their employment status. From asking this question I found out that 69.2% are employed 30.8% are unemployed By asking this I can now also link it to further questions as why people may be feeling stressed. I can also now add or take away part of my campaign as someone who is unemployed might not understand if someone is only suffering from stress due to their job, compared to someone who is employed and is stressed because of that. This would mean I may only be targeting some of my target audience rather than including everyone. In this question I asked my target audience what form of education they were in or if they were in any form of education. From asking this I found out that 84.6% are in College 7.7% are in University 7.7% are in Sixth form By asking this I have learned that the majority of my target audience attend college and only a small percentage attend university and sixth form. In this question I also added an option where they could say that they weren’t in education, but no one who answered the survey answered with that.
- 6. For this question I asked if my target audience got stressed over their workplace. From this question I found out that 46.2% do get stressed due to work 30.8% may get stressed sometimes due to work 23.1% don’t get stressed due to work I believe this is an important question to ask as I find out why some people may be stressed or one of the reasons why they are stressed. It also connects to past questions that I asked about if they were employed or not. For this question I asked if my target audience took part in any exercise. From this question I found out that 30.8% almost never take part in exercise 15.4% rarely take part in exercise 38.5% sometimes take part in exercise 15.4% often take part in exercise By taking part in exercise it is believed to improve your mental health by improving your physical fitness. This is also a helpful question to ask because I can now see that a lot of my target audience is not interested in fitness, so this will allow me to alter my campaign if needs be to allow them to be more interested in my campaign.
- 7. In this question I asked how easily do my target audience get stressed/ anxious. From this question I found out that 38.5% almost always get stressed/ anxious easily 30.8% often get stressed/ anxious easily 23.1% sometimes get stressed/ anxious easily 7.7% never get stressed/ anxious easily By asking this question I get to see how much of my target audience can get stressed/ anxious easy, and by the results I can see that a large percentage get stressed or anxious easy almost all the time. However there is a small percentage that say they never get stressed. From this I also may be able to link it back to previous questions I have asked about their levels of stress and how its caused.