Survey Results Analysis
- 2. • Observation: By asking this question it gave me an idea of which gender would be more aware of the social issue of animal cruelty however the results are split almost 50/50 meaning neither gender is more aware than the other. • How will it impact my campaign: I can tell from the results that even though more females answered my survey, the difference was 1 meaning the audience is split relatively in half therefore both males and females will have access to my campaign and will impact my campaign as a wider audience will be open to it. • How I will make my campaign appeal to the audience: In order to make my campaign suitable to both genders, all my text and fonts will be gender neutral as well as the colour scheme so that it will appeal to them both equally and it doesn’t look more gender bias than the other e.g. if the campaign consisted of stereotypical girly colours such as pink and purple, males may not take notice of it therefore decreasing the audience.
- 3. • Observation: As I put my survey on social media, an array of ages completed the survey. Giving me more of an understanding of which age ranges know and care more about animal cruelty. I didn’t think the most amount of people to answer my survey would be between the ages of 16-19 as I would have thought an older demographic would be more involved with animal cruelty. • How it will impact my campaign: I can use this to my advantage as through filtering the answers I can find which age range knows more about animal cruelty and which ones know less. • How I will make my campaign appeal to the audience: By finding out which age range knows less about animal cruelty will enable me to target my campaign specifically at that age therefore allow more to become aware of the social issue. I will achieve this by including features which the age range are familiar with and will connect straight away. If they are o f a younger age I can use social media platforms to target them however if they are older, I will give the campaign more of a formal feel with more information as adults are more likely to read bigger pieces of information.
- 4. • Observation: I chose to include this question to see if the fact that a person has a pet determined what they thought on animal cruelty. The majority of the people who answered this question (14/23) do have pets. • How it will impact my campaign: This may impact my campaign because if people have pets they may be more aware of animal cruelty or more inclined to help stop it which would have a positive impact on my campaign and may allow it to be recognized more among my target audience. • How I will make my campaign appeal to the audience: I could use this to my advantage and create a poster which makes the audience think about their pets to make the campaign more personal to the audience and hopefully have a bigger impact. Although some of those who answered this question do not have pets, a way to make my campaign appeal to them as well as other is to include ways for them to support the issue of animal cruelty such as volunteering at animal shelters.
- 5. • Observation: For this question, no one answered that they do not mind animals being tested on for human product use. 14 people said they are uncomfortable with it compared to the other 9 who were unsure how it made them feel which tells me if products which weren’t tested on animals stated they weren’t they could become more popular. By filtering these results I have managed to find out that the 14 people who answered they are uncomfortable with products being tested on animals were all people who said they had pets. • How it will impact my campaign: This will impact my campaign as it is something many are uncomfortable with however is under the topic of animal cruelty and so if featured in my campaign could also help make people aware. • How I will make my campaign appeal to the audience: With the help of this question I will make sure my campaign includes something on animal testing to not only make more people aware of products tested on animals but to encourage those who are aware and uncomfortable with it to buy more animal friendly products.
- 6. • Observation: From the feedback given on this particular question can see that most people (15/23) do make an effort to buy products or brands which are against animal testing however still a large majority do not make an effort to buy animal friendly products. • How it will impact my campaign: This will have an impact on my campaign as it shows me people already take care in what they buy to protect animals by already showing support as they are not buying products tested on animals. This will also impact my campaign and the social issue of animal cruelty because if people are already buying animal friendly products, money is not going into industries which hurt animals such as animal testing, using them for entertainment or factory farms. • How I will make my campaign appeal to the audience: I will make my campaign appeal to this sector of my audience by making normal everyday products and brands that are animal friendly more well known as it may encourage people to buy them instead of buying products from brands they think are ok when in fact they test on animals.
- 7. • Observation: There was a mix of responses from this question as 9 people could list either 1 or more brands/companies which didn’t test on animals. The 4 members who skipped this question presumably do not know any animal friendly products, giving me more reason to promote them to my audience. • How it will impact my campaign: Many people said they could not name any products which didn’t test on animals. Popular brands mentioned by some of the audience such as Marks & Spencer and Ted Baker do not test on animals however not a lot of people are aware. This will impact my campaign as it will give me opportunity to inform more of my audience about substitute products they can use which will help end animal cruelty. • How I will make my campaign appeal to the audience: I will incorporate this into my campaign and tie in some of the products which don’t test on animals. A way I could help do this would be to design a logo, if there isn’t already one which would be presented on products which have not been tested on animals, therefore the audience will know and be more aware of what they are buying and if is doing any harm to animals.
- 8. • Observation: The majority of the people who took my survey, 73% were unsure if they had any products in their house which had been tested on animals while 23% said they did have some and 4% said they didn’t. • How it will impact my campaign: The majority of people in a previous question said they were uncomfortable with animals being used for product testing making it seem as though they would do what they could to try and stop it. However after filtering the results I have found that 9 people of the 16 participants who said they were uncomfortable with animals being tested on are unsure if they have any products in their house which have been tested on animals showing that some may not make an effort to buy animal friendly products which may be because some don’t think of the issue in everyday life until it is brought up. • How I will make my campaign appeal to the audience: Part of my campaign is to make animal cruelty more of a talked about subject and to get my audience to realize what happens behind closed doors. I will use this information for my campaign to make people second guess what products and how many products in their house have been tested on animals and also make them aware of the alternatives to use instead.
- 9. • Observation: 3 responses are impartial to the idea while 1 person thinks that its is fine. The remaining do not find it fit that they are used in entertainment. • How it will impact my campaign: Out of the 4 who didn’t say animals being used as entertainment was bad, 3 were aged 16-19 and all have pets which shows me that they may be the age range that don’t understand the harsh conditions animals are kept in but could be partial to changing their opinion once they are made aware of the circumstances. This could be that the campaign could have the biggest impact on people of this age range as they have not yet been fully informed of animal cruelty. • How I will make my campaign appeal to the audience: In this circumstance I would aim the campaign specifically on animal cruelty in entertainment as this is one of the areas people are not so familiar with. I would also target the age range of 16-19 for the purpose of making them more aware on animal cruelty in entertainment such as in circuses.
- 10. • Observation: The results from this question tell me that only 17 of the 23 people who answered this survey question do most times make sure to buy products where animals haven’t been harmed however only if it is convenient for them e.g. in a place easy to find or is cheap. 3 people do not take into consideration buying products which are for animals not being hurt. • How it will impact my campaign: This will impact my campaign as I can make people aware of the alternatives to other foods and products which aren’t animal friendly. Campaigns such as mine can also have impacts on stores and as a result they could either make the animal friendly products cheaper or easier to find, encouraging more people to buy them as proven by the answers to this question. • How I will make my campaign appeal to the audience: I will make my campaign appeal to my audience by making them aware of what conditions chickens are kept in if eggs are not free range and the same with similar products in the attempt to make more people buy products which are not in favour of anima cruelty thus helping my campaign and the ending of animal cruelty.
- 11. • Observation: From these question answers I can see that the majority of people who answered my survey said they didn’t support an animal charity. Out of those who do support an animal charity, the most popular one is the RSPCA most likely because it is in support of an array of animals unlike a charity such as Dogs Trust • How it will impact my campaign: When analyzing my results I found out that 5 people who said they were uncomfortable with animal’s being tested on for products however they do not support an animal charity. • How I will make my campaign appeal to the audience: The findings in my survey from this question and a previous question about what pets my audience have will impact my campaign as I have found out many people in my audience support animal charities and also have different kinds of animals as pets and so for m campaign I will base it on animal rights for all animals not just one type as this will open up the campaign to more of a demographic.