![I may not make it to the moon… … but I’ll keep on trying – or, How technology commoditization will help you achieve great things cheap Hugo José Pinto [email_address] Twitter: @hugojpinto](https://image.slidesharecdn.com/switch2010-100519132443-phpapp01/85/Switch-2010-1-320.jpg)
![Thank you! … and remember that if you have great ideas, commoditized technologies are making it cheap for you to market them! Hugo José Pinto [email_address] Twitter: @hugojpinto](https://image.slidesharecdn.com/switch2010-100519132443-phpapp01/85/Switch-2010-17-320.jpg)
Switch 2010
- 1. I may not make it to the moon… … but I’ll keep on trying – or, How technology commoditization will help you achieve great things cheap Hugo José Pinto [email_address] Twitter: @hugojpinto
- 2. I grew up a strange kid…
- 3. … reading a strange kind of books…
- 4. … imagining I’d play a part in this… d
- 5. … well, guess what? … we’re already in 2010! Where are the hover cars, the house robots, and the flashy spaceships cruising the skies? That is a future that never was … economics kicked in :) Plus, we’re in the middle of a deep economic crisis that will make sure this won’t happen anytime soon I’m 33, so I’m guessing I’m probably not going to be landing on a lunar base anytime in my lifetime
- 6. Why am I here? Seems I’m one of those entrepre… dreamers Still, I managed to get myself on a wavy path: Programming during my teens.. BIG ideas about founding this vast empire Taking Computer Engineering at university Corporate Programming during my 20’s… Then, Management… … I had lost my path!
- 7. Rebooting – Back to the dream Co-started Inovaworks in 2006 The idea for Inovaworks was actually simple: Let’s do fun technology-centric stuff that has immediate business value and sell it We created a piece of software that would dump domain-dependent “new combinatory ideas” in large numbers Focused on few areas we knew well: Mobile, Lifestyle, Interactive Media
- 8. We do from mobile apps and casual games…
- 9. … to hardware-based concepts…
- 10. … all done cheap(ish). We realized that magic-enabling technology has become dramatically cheap(er): Displays, Comms, CPU (duh!), even Manufacturing Open standards and systems make it easy to exchange knowledge and use off-the-shelf stuff Globalization puts you side-by-side with a manufacturer at alibaba.com So this also means that unless you’re doing fundamental tech research…
- 11. … you need to actually DO stuff! Tech ideas per se have little market value HOW to correctly use technology becomes key to the product’s success (ex: iPhone vs. World) Non-fundamental (combinatory) innovation is hard to patent and harder to protect, so.. Build a prototype, social market the hell of it… …and get it bootstrapped, or financed!
- 12. We’ve been recently exploring AAA 3D as a new enabler – both for business and fun Real-time 3D game engines have been maturing The cost of developing AA+ interactive media decreased dramatically – thus an opportunity! We have some small projects on the way… (demo) Closing: Interactive 3D and Simulations
- 13. What about that Space thing? Space Travel’s main inhibitor is obviously cost And the chemicals needed to traditionally lift you up to space are not getting any cheaper Space Elevators / Space Loops are decades away … Bummer! So, ok. I’m not going to Space. Can I fake it? Computer imagery, as seen, is really catching up
- 14. No Hover Cars, but… One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s
- 15. No Hover Cars, but… One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s
- 16. It’s not quite real Space, but… it seems like we may all be going there :)
- 17. Thank you! … and remember that if you have great ideas, commoditized technologies are making it cheap for you to market them! Hugo José Pinto [email_address] Twitter: @hugojpinto