Swot of mahindra
- 1. SWOT Of Mahindra Presented By : Mohd Aalam Husain Lotus Institute Of Management, Bareilly1
- 2. Mahindra & Mahindra Category: Sedan. SUV’s, Two-wheelers Sector : Automobiles Tagline/ Slogen : Rise; Every 2 minutes a Mahindra is born USP : Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains Lotus Institute Of Management, Bareilly 2
- 3. STP Segment : Complete automobile segment including sedans & SUV’s Target Group : Young executives from the upper-middle income bracket Positioning : A brand which promotes new thinking, accepts no limits and drives positive change Lotus Institute Of Management, Bareilly 3
- 4. Product Portfolio Brands : 1. Mahindra Bolero 2. Mahindra Renault Logan 3. Mahindra Scorpio 4. Mahindra Verito 5. Mahindra Xylo 6. Mahindra XUV Lotus Institute Of Management, Bareilly 4
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- 6. STRENGTH 1. Mahindra has been one of the strongest brands in the Indian automobile market. 2. Mahindra group give employment to over 110,000 employees. 3. Excellent branding and advertising, and low after sales service cost. 4. Sturdy SUV’s good for Indian roads and off- road terrain. Lotus Institute Of Management, Bareilly 6
- 7. WEAKNESS 1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan. Lotus Institute Of Management, Bareilly 7
- 8. OPPORTUNITY 1. Developing hybrid cars and fuel efficient cars for the future. 2. Tapping emerging markets across the world and building a global brand. 3. Fast growing automobile market. 4. Growing in the market through electric car Reva (controlling stake) and entry into two- wheeler segments. Lotus Institute Of Management, Bareilly 8
- 9. THREATS 1. Government policies for the automobile sector across the world. 2. Ever increasing fuel prices. 3. Intense competition from global automobile brands. 4. Substitute modes of public transport like buses, metro trains etc. Lotus Institute Of Management, Bareilly 9
- 10. Competition 1. Honda 2. Toyota 3. Nissan 4. Hyundai 5. Fiat 6. Mitsubishi 7. Maruti Udyog 8. Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford Lotus Institute Of Management, Bareilly 10
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