SXSW 2013 Submission- Marketing Tech When Your Product Changes Every Day
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The document addresses the challenges of marketing in an agile environment where products change frequently. It discusses strategies for communication between marketing and programming teams, managing client expectations, and maintaining an effective marketing message. The content promotes a panel session at SXSW 2013 to explore these topics further.
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SXSW 2013 Submission- Marketing Tech When Your Product Changes Every Day
- 1. MARKETING TECH How to Adapt When Your Product is New Every Day
- 2. Are you trying to figure out how to keep up with your agile, "speed of light" development team?
- 3. Are your clients calling, emailing, Tweeting, and Facebook-ing you with questions about changes?
- 4. How do you balance marketing & technology without going crazy?
- 5. Presented by Caitlin Kaluza Marketing Manager Schipul - The Web Marketing Company schipul.com/qcait
- 6. Presented by Courtney Pemberton Sales Manager Schipul - The Web Marketing Company schipul.com/cpembyrun
- 7. We’ll draw from our experience marketing Tendenci Open Source CMS to discuss...
- 8. How do you get on the same page with your programming team?
- 9. How do you explain changes to clients?
- 10. How do you anticipate the future?
- 11. How do you keep everyone in the loop internally & externally?
- 12. And how does it all effect your marketing message?
- 13. Vote for “Marketing Tech: When Your Product is New Everyday” on the SXSW 2013 Panel Picker to find out!
- 14. We hope you’ll join us!