SyntecX Blazon

Mobile Campaign Manager

TM

Copyrights © 2012 SyntecX, All rights reserved

The SyntecX Blazon!
Blazon Mobile Campaign Manager (MCM) is a powerful marketing platform
optimized to enhance product/service promotion and create the customer
call to action that fits the needs of your business.


At a glance
 Delivering the ability to engage customers & spread awareness of your products.

 Ability to create Polls & other two-way dialogue with each individual subscriber

 Handset independent – no settings or apps required

 Launch tailored marketing campaigns & track their effectiveness in real time

 Increase outreach by frequently contacting your customers with

promotional offers, quizzes, announcements, etc.


Features
Campaign Creator:
The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendly
web interface.

Broadcast Scheduler:
The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals.
The scheduler distributes the available capacity at its large accounts (LAs) with the SMSC
among all campaigns; based on their individual preferences and configurations.

Administration
With its intuitive administrative interface, Blazon provides
capabilities and functionality that helps manage the complete
platform effectively and efficiently


How it Works
Blazon’s intuitive interface
hosts numerous features for
managing campaigns

Recipients get served with
Users creates lists of MSISDNs messages and can interact by
that he wants to send his replying
messages to


Inside the hood
Subscriber Data Sources
CRM System Billing System Data Warehousing Voice Usage

Data Usage Mobile Content LBS Monitoring Messaging Usage

Mobile Campaign Manager
Email campaign Subscriber Profiling

SMS Campaign
Reward/Redemption
SMS Campaign WAP Campaign SMS Quiz SMS Voting


Core Components
Mobile Network

Blazon Campaign 3rd Party Campaign Mobile
Manager Application Manager Interfaces Subscribe
r
HTTPS
and
SOAP
XML
Blazon
Campaign Manager
Profile Manager
Network Abstraction Layer SMPP/MM
7/GGSN

WAP
SMSC MMSC
Gateway/GGSN Mobile
Network
Operator

Social Profiling Engine
The Social Profiling Engine analyses interactions, behavior and
demographic data from the subscriber network, to identify best targets for
effective and personalized marketing campaigns to prevent churn, market
products and acquire new customers. It is available as a licensable software
product or as a hosted service, On-Demand.


Social Profiling - Highlights
 Hugely improved marketing effectiveness - as proven again and again by
our customers’ campaigns
 Highly accurate - based on reconstruction and analysis of real social
networks from calls and messaging data
 Intuitive user interface – true Social Intelligence insight to marketers for
campaign planning and execution
 Operational excellence – cost-effective scalability matching dynamic
market needs
 Market Proof - Successfully deployed by mobile operators world wide
 Fast Deployment – 30 days in average
 Automatically adapts to the operator and market conditions


Social Profiling - Benefits
For marketing
It provides a unique, intuitive user dashboard for marketers to identify and analyze
behaviors and trends within their customer base. This enables accurate targeting and
personalization of campaign messages, offers and channels, by benchmarking specific
target groups against the population average.

For analytics
It may be used as a standalone predictive analytical tool, or alternatively to
complement your existing analytical models by introducing the understanding of social
context and influence.
Models are based on highly granular data, revealing even the most subtle nuances that
impact customer behavior.

For IT Department
It is easily integrated into existing data warehouse, CRM and campaign management
solutions through simple text file or SQL interfaces.

Architecture
Network
CUSTOMER PROFILING ENGINE Footprint

Subscriber Subscriber Network

EAI, ETL, WEB Services
Profile Data Spatial Data
Management Management Management CRM

Subscriber History Processing
Third Party Enterprise
Subscriber Behavior Prediction DWH
API

CDRs
Blazon
Campaign Subscriber Profiling DB
Manager
TOP UP


Application Interface


App Interface – Active Campaigns Management

Campaign management module allows users to define campaigns, daily schedule, number of
messages per day and duration.

App Interface – Campaign Management console
Users can upload MSISDN lists and define multiple messages
for a campaign (configurable to either random broadcast to
all MSISDNs in the campaign).
Campaign managers/administrators can receive daily
notifications for campaigns along with messages and at start
and end of each of their campaign.


Application Interface – User/Role Management

The platform provides multiple levels of users with controlled access
and customizable privileges for each group of users.


Application Interface – Reporting
Campaign manager also has the capability to show
Messages and notifications sent to administrators/
campaign managers for record/audit purposes


Application Interface – Reporting


Born a High Performer
 Unlimited simultaneous campaigns!

 Limitation is only at throughput capacity

 Minimum footprint for maximum efficiency

 Minimal operational cost

 Installed on HP’s state-of-the-art G7 c7000 Blade servers

 Replicated the lab test results in LIVE environment as well, in
some of the world’s largest operators!


And it is secure
Application Security

Two-step authentication mechanisms, multiple user roles and privileges
for application access

Operating System Security

Security patches are constantly evaluated and analyzed by the technical
team at SyntecX and are applied to the system

Network Security

Involves authentication with LDAP/RADIUS, Anti-virus, Anti-
spyware, Firewalls SQL injection, http header injection, cross-site
scripting, cross-zone scripting, Node hardening, SSL certificates and
Encrypted passwords

How do you benefit?
 Instant 2-way Communication

 Cost-Effective

 Simple & User-friendly

 Extended Communication Channel

 Low Set-up cost

 Good for businesses of all sizes and agencies

 Promote sales, send offers, have contests and polls without creating an
app.

 Get Mobile marketing tools and track campaign effectiveness.


Lets Talk.
For information and queries please feel free to contact us.
Our representative will get back to you soon.

Head Office
658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan.
Tel: +92 51 49 000 98-99, Fax: +92 51 49 000 97

Overseas Office
Blk 467 Hougang Ave 8, 06-1512, Singapore 530467
Tel: +65 9187 5916

General Information: info@syntecx.net
Sales: sales@syntecx.net
Technical Support: support@syntecx.net

SyntecX Blazon

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