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Systemic Changes to
Address Biases in
Performance Management
Dave D’Oyen
linkedin.com/in/davedoyen | @DaveDOyen
95%
of managers are dissatisfied with their performance reviews/management
systems
15% and 24%
of women and men managers
respectively had confidence in the
performance evaluation process,
while most viewed it as subjective
and highly ambiguous
56%
said they do not receive feedback on
what to improve
59%
of employees feel performance
reviews are not worth the time
invested
9 in 10
HR leaders don’t believe annual performance reviews result in accurate
information
Systemic Changes to Address Biases in Performance Management - Dave D'Oyen (SocialHRCamp Toronto 2020)
Representation by corporate role, by gender and race in
2018, % of employees
1 = Entry level
2 = Manager
3 = Senior manager/director
4 = Vice president
5 = Senior vice president
6 = C-suite
Representation of women, visible minorities, and visible
minority women in senior leadership positions by sector,
2009 and 2014
SECTOR
Women Visible Minorities (VM) Visible Minority Women
2009 2014 Growth Rate 2009 2014 Growth Rate 2009 2014 Growth Rate
Elected 36.2% 40.0% +10.6% 16.1% 20.8% +29.6% 5.4% 7.5% +40.0%
Public 33.2% 39.2% +18.2% 8.1% 11.8% +45.2% 1.6% 6.8% +320.2%
Corporate 16.5% 19.9% +20.5% 2.5% 4.5% +78.9% 0.7% 0.8% +13.7%
Voluntary 34.0% 33.8% -0.7% 12.9% 14.3% +10.4% 3.8% 5.7% +49.5%
Education 40.2% 41.4% +3.1% 21.7% 19.6% -9.7% 9.4% 6.8% -27.9%
Government
ABCs
42.0% 40.7% -3.0% 18.8% 18.2% -3.3% 3.9% 3.9% -0.9%
ALL SECTORS 30.6% 32.5% +6.3% 11.6% 12.8% +11.0% 3.1% 4.2% +32.9%
Average employment income Earnings gap: same gender Earnings gap: non-racialized men
Men Women Men Women Women
Non-racialized 56,920 38,247 1.00 1.00 0.67
All racialized groups 44,423 33,304 0.78 0.87 0.59
South Asian 46,974 32,336 0.83 0.85 0.57
Chinese 49,470 37,785 0.87 0.99 0.66
Black 37,817 31,900 0.66 0.83 0.56
Filipino 41,563 34,065 0.73 0.89 0.60
Latin American 42,651 30,044 0.75 0.79 0.53
Arab 42,154 28,548 0.74 0.75 0.50
Southeast Asian 41,656 31,537 0.73 0.82 0.55
West Asian 40,405 28,982 0.71 0.76 0.51
Korean 41,229 29,765 0.72 0.78 0.52
Japanese 59,824 37,196 1.05 0.97 0.65
Visible minority, n.i.e. 44,583 35,294 0.78 0.92 0.62
Multiple visible minorities 44,582 34,044 0.78 0.89 0.60
Employment income by racialized group: Canada, 2015
Bias in the Classroom
• Teachers stared longer at Black children when primed to look for
behavioural problems
• Increased the severity of suggested disciplinary actions for students from
a different racial group when provided background information on student
with a behavioural problem
• Disciplinary actions more likely to be applied to African American
students, particularly boys
“You women find it more difficult toward your path to
directorship. You are naturally consensus builders. We
are looking for a specific profile.”
- Director to Caterina Kostoula
Double Bind
When women behave more
femininely
• Weak
• Insecure
• Ineffective
When women behave more
masculinely
• Unlikable
• Abrasive
• Bossy
“Ideas like advocating for yourself can work really well
for white women, but no one considers those ideas in
the context of the thinly-veiled race-based stereotypes
like being ‘too aggressive’ or ‘hot-blooded’, which is
what women of color face all the time.”
- Nicole Sanchez, Founder and CEO, Vaya Consulting
VCs Frame Questions in Two Different
Ways
TOPIC PROMOTION PREVENTION
Customers Acquisition
Example question: “How do you want to
acquire customers?”
Retention
Example question: “How many daily and
monthly active users do you have?”
Income
Statement
Sales
“How do you plan to monetize this?”
Margins
“How long will it take you to break even?”
Market Size
“Do you think that your target market is a
growing one?”
Share
“Is it a defensible business wherein other
people can’t come into the space to take
share?”
VCs Frame Questions in Two Different
Ways
TOPIC PROMOTION PREVENTION
Projections Growth
“What major milestones are you targeting
for this year?”
Stability
“How predictable are your future cash
flows?”
Strategy Vision
“What’s the brand vision?”
Execution
“Are you planning to Turing test this?”
Management Entrepreneur
”Can you tell us a bit about yourself?”
Team
“How much of this are you actually doing
in-house?”
2x
as much funding allocated to entrepreneurs who were asked
promotion-focused questions than prevention-based questions
Comparing How Male and Female
Entrepreneurs Are Described by VCs
The average MALE entrepreneur is described
with attributes such as:
The average FEMALE entrepreneur is described
with attributes such as:
”Young and promising” “Young, but inexperienced”
“Arrogant, but very impressive competence” “Lacks network contacts and in need of help to
develop her business concept”
“Aggressive, but a really good entrepreneur” “Enthusiastic, but weak”
“Experienced and knowledgeable” “Experienced, but worried”
“Very competent innovator and already has
money to play with”
“Good-looking and careless with money”
“Cautious, sensible, and level-headed” “Too cautious and does not dare”
”Extremely capable and very driven” “Lacks ability for venturing and growth"
“Educated engineer at a prestigious university and
has run businesses before”
“Visionary, but with no knowledge of the market”
women received
25%
of the funding requested
men received
52%
of the funding requested
Open box = Open to bias
• Lack of structure advantage men
• More likely to rely on gender, race, and other stereotypes when making
• Described in ways that align with leadership, given coaching needed to advance
• Women receive less praise and less actionable guidance
Structured Interviews
Structured
• Focus on core skills and
competencies
• Underrepresented candidates
experience less stress
• Allows better candidate to stand
out
Unstructured
• Makes the process less objective
• Gives unfair advantage to in-group
members by creating
warmer/friendlier setting
Feedback
Men
• Receive longer reviews
• Focused on their technical skills
Women
• Shorter review
• Focused on communication skills
• Vague feedback (no specific
details about what was done well
and how to advance)
Create a rubric for evaluations
• Define the criteria before the assessment, then take evidence from the
employee’s outcomes
• Avoid undervaluing education and experience that is non-traditional or
unconventional, (outside mainstream), or focused on issues of race,
gender, other dimensions of diversity
• Seek experts to assess fields with which you are unfamiliar
• Requests for accommodation must not factor into evaluation
• Create a checklist with managers that prompts for fairness by referencing
predetermined data
• “Did you collect the following evidence/data for this employee over the past 6
months?”
• ”While writing your evaluations did you consider the following (previously agreed
criteria)?”
Implement 360-degree
reviews
Mitigates halo effect, confirmatory bias and similarity bias
Physician Shortage in Texas: University
of Texas Medical School at Houston
• Increase class size: 150  200
• Pick 50 from still-available pool
• Result: Performance of initially accepted and initially rejected students
turned out to be the same
• Three-quarters of difference in ratings: interviewers’ perceptions of the
candidates in unstructured interviews
• Idiosyncratic Rater Effect: On average, 61% of a rating is based on the judgments of
the rater rather than the ratee
Persons with first-hand
knowledge should evaluate
the employee’s work
Succumb to gender bias with limited information
Increase awareness of bias
Self-study and continuous learning
Challenge misconceptions with facts
Audit sources of information
“The present research suggests that automatic and
controlled intergroup biases can be modified through
diversity education. In 2 experiments, students enrolled
in a prejudice and conflict seminar showed significantly
reduced implicit and explicit anti-Black biases,
compared with control students.”
- Laurie Rudman, Richard Ashmore, and Melvin Gary (2001)
Biases
• Contrast bias: a result of comparing team members against one another,
even if they’re in different jobs or at different levels
• Experience bias: a tendency to believe that our interpretation is not only
accurate, but that it constitutes the whole truth
• Leniency bias: either stricter or more forgiving than his or her peers when
evaluating and rating performance
• Likability bias: occurs when managers rate employees based on their
perception of their personality instead of their performance
• Successful women viewed as aggressive and bossy while successful men are viewed
as unremarkable and expected
Create better prompts
Identify three specific, measurable outcomes for each of your employees
Review employees as a group
rather than individually
Evaluation Nudge
Intervention aimed at overcoming biased assessments, in which people are
evaluated jointly rather than separately regarding their future performance
• Much less likely to stereotype by gender if applied
• Horizontal vs Vertical
• Separate evaluation: More likely to choose male employees for the math
tasks and females for the verbal tasks
• Interviewers highly influenced by candidates’ gender
• Joint evaluation: Stereotypes did not matter (frame of reference)
• Gender didn’t affect assessments
“Our hunch is that the mechanism works something
along the following lines: if you look at one pair of
shoes, it's hard to evaluate the quality of those shoes.
You will be much more likely to go with stereotypes or
heuristics or rules of thumb about shoes. But if you have
several pairs of shoes available, you're much more likely
to be able to compare different attributes of the shoes."
- Iris Bohnet, Albert Pratt Professor of Business and Government, Harvard Kennedy School, Harvard University
Implement quarterly or
bi-annual reviews
Counter recency and spill-over biases
Audit
Identify patterns of uniformity and variation
“[Performance reviews] set up an uncomfortable dynamic
between managers and employees in which one person is judge
and jury for the other. Recent neuroscience research shows that
this dynamic can put employees on the defensive and actually
result in worse performance—even for high-performers.”
- Rose Mueller-Hanson, HR practice leader, CEB
Dave D’Oyen
linkedin.com/in/davedoyen
@DaveDOyen

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Systemic Changes to Address Biases in Performance Management - Dave D'Oyen (SocialHRCamp Toronto 2020)

  • 1. Systemic Changes to Address Biases in Performance Management Dave D’Oyen linkedin.com/in/davedoyen | @DaveDOyen
  • 2. 95% of managers are dissatisfied with their performance reviews/management systems
  • 3. 15% and 24% of women and men managers respectively had confidence in the performance evaluation process, while most viewed it as subjective and highly ambiguous 56% said they do not receive feedback on what to improve 59% of employees feel performance reviews are not worth the time invested
  • 4. 9 in 10 HR leaders don’t believe annual performance reviews result in accurate information
  • 6. Representation by corporate role, by gender and race in 2018, % of employees 1 = Entry level 2 = Manager 3 = Senior manager/director 4 = Vice president 5 = Senior vice president 6 = C-suite
  • 7. Representation of women, visible minorities, and visible minority women in senior leadership positions by sector, 2009 and 2014 SECTOR Women Visible Minorities (VM) Visible Minority Women 2009 2014 Growth Rate 2009 2014 Growth Rate 2009 2014 Growth Rate Elected 36.2% 40.0% +10.6% 16.1% 20.8% +29.6% 5.4% 7.5% +40.0% Public 33.2% 39.2% +18.2% 8.1% 11.8% +45.2% 1.6% 6.8% +320.2% Corporate 16.5% 19.9% +20.5% 2.5% 4.5% +78.9% 0.7% 0.8% +13.7% Voluntary 34.0% 33.8% -0.7% 12.9% 14.3% +10.4% 3.8% 5.7% +49.5% Education 40.2% 41.4% +3.1% 21.7% 19.6% -9.7% 9.4% 6.8% -27.9% Government ABCs 42.0% 40.7% -3.0% 18.8% 18.2% -3.3% 3.9% 3.9% -0.9% ALL SECTORS 30.6% 32.5% +6.3% 11.6% 12.8% +11.0% 3.1% 4.2% +32.9%
  • 8. Average employment income Earnings gap: same gender Earnings gap: non-racialized men Men Women Men Women Women Non-racialized 56,920 38,247 1.00 1.00 0.67 All racialized groups 44,423 33,304 0.78 0.87 0.59 South Asian 46,974 32,336 0.83 0.85 0.57 Chinese 49,470 37,785 0.87 0.99 0.66 Black 37,817 31,900 0.66 0.83 0.56 Filipino 41,563 34,065 0.73 0.89 0.60 Latin American 42,651 30,044 0.75 0.79 0.53 Arab 42,154 28,548 0.74 0.75 0.50 Southeast Asian 41,656 31,537 0.73 0.82 0.55 West Asian 40,405 28,982 0.71 0.76 0.51 Korean 41,229 29,765 0.72 0.78 0.52 Japanese 59,824 37,196 1.05 0.97 0.65 Visible minority, n.i.e. 44,583 35,294 0.78 0.92 0.62 Multiple visible minorities 44,582 34,044 0.78 0.89 0.60 Employment income by racialized group: Canada, 2015
  • 9. Bias in the Classroom • Teachers stared longer at Black children when primed to look for behavioural problems • Increased the severity of suggested disciplinary actions for students from a different racial group when provided background information on student with a behavioural problem • Disciplinary actions more likely to be applied to African American students, particularly boys
  • 10. “You women find it more difficult toward your path to directorship. You are naturally consensus builders. We are looking for a specific profile.” - Director to Caterina Kostoula
  • 11. Double Bind When women behave more femininely • Weak • Insecure • Ineffective When women behave more masculinely • Unlikable • Abrasive • Bossy
  • 12. “Ideas like advocating for yourself can work really well for white women, but no one considers those ideas in the context of the thinly-veiled race-based stereotypes like being ‘too aggressive’ or ‘hot-blooded’, which is what women of color face all the time.” - Nicole Sanchez, Founder and CEO, Vaya Consulting
  • 13. VCs Frame Questions in Two Different Ways TOPIC PROMOTION PREVENTION Customers Acquisition Example question: “How do you want to acquire customers?” Retention Example question: “How many daily and monthly active users do you have?” Income Statement Sales “How do you plan to monetize this?” Margins “How long will it take you to break even?” Market Size “Do you think that your target market is a growing one?” Share “Is it a defensible business wherein other people can’t come into the space to take share?”
  • 14. VCs Frame Questions in Two Different Ways TOPIC PROMOTION PREVENTION Projections Growth “What major milestones are you targeting for this year?” Stability “How predictable are your future cash flows?” Strategy Vision “What’s the brand vision?” Execution “Are you planning to Turing test this?” Management Entrepreneur ”Can you tell us a bit about yourself?” Team “How much of this are you actually doing in-house?”
  • 15. 2x as much funding allocated to entrepreneurs who were asked promotion-focused questions than prevention-based questions
  • 16. Comparing How Male and Female Entrepreneurs Are Described by VCs The average MALE entrepreneur is described with attributes such as: The average FEMALE entrepreneur is described with attributes such as: ”Young and promising” “Young, but inexperienced” “Arrogant, but very impressive competence” “Lacks network contacts and in need of help to develop her business concept” “Aggressive, but a really good entrepreneur” “Enthusiastic, but weak” “Experienced and knowledgeable” “Experienced, but worried” “Very competent innovator and already has money to play with” “Good-looking and careless with money” “Cautious, sensible, and level-headed” “Too cautious and does not dare” ”Extremely capable and very driven” “Lacks ability for venturing and growth" “Educated engineer at a prestigious university and has run businesses before” “Visionary, but with no knowledge of the market”
  • 17. women received 25% of the funding requested men received 52% of the funding requested
  • 18. Open box = Open to bias • Lack of structure advantage men • More likely to rely on gender, race, and other stereotypes when making • Described in ways that align with leadership, given coaching needed to advance • Women receive less praise and less actionable guidance
  • 19. Structured Interviews Structured • Focus on core skills and competencies • Underrepresented candidates experience less stress • Allows better candidate to stand out Unstructured • Makes the process less objective • Gives unfair advantage to in-group members by creating warmer/friendlier setting
  • 20. Feedback Men • Receive longer reviews • Focused on their technical skills Women • Shorter review • Focused on communication skills • Vague feedback (no specific details about what was done well and how to advance)
  • 21. Create a rubric for evaluations
  • 22. • Define the criteria before the assessment, then take evidence from the employee’s outcomes • Avoid undervaluing education and experience that is non-traditional or unconventional, (outside mainstream), or focused on issues of race, gender, other dimensions of diversity • Seek experts to assess fields with which you are unfamiliar • Requests for accommodation must not factor into evaluation
  • 23. • Create a checklist with managers that prompts for fairness by referencing predetermined data • “Did you collect the following evidence/data for this employee over the past 6 months?” • ”While writing your evaluations did you consider the following (previously agreed criteria)?”
  • 24. Implement 360-degree reviews Mitigates halo effect, confirmatory bias and similarity bias
  • 25. Physician Shortage in Texas: University of Texas Medical School at Houston • Increase class size: 150  200 • Pick 50 from still-available pool • Result: Performance of initially accepted and initially rejected students turned out to be the same • Three-quarters of difference in ratings: interviewers’ perceptions of the candidates in unstructured interviews • Idiosyncratic Rater Effect: On average, 61% of a rating is based on the judgments of the rater rather than the ratee
  • 26. Persons with first-hand knowledge should evaluate the employee’s work Succumb to gender bias with limited information
  • 27. Increase awareness of bias Self-study and continuous learning Challenge misconceptions with facts Audit sources of information
  • 28. “The present research suggests that automatic and controlled intergroup biases can be modified through diversity education. In 2 experiments, students enrolled in a prejudice and conflict seminar showed significantly reduced implicit and explicit anti-Black biases, compared with control students.” - Laurie Rudman, Richard Ashmore, and Melvin Gary (2001)
  • 29. Biases • Contrast bias: a result of comparing team members against one another, even if they’re in different jobs or at different levels • Experience bias: a tendency to believe that our interpretation is not only accurate, but that it constitutes the whole truth • Leniency bias: either stricter or more forgiving than his or her peers when evaluating and rating performance • Likability bias: occurs when managers rate employees based on their perception of their personality instead of their performance • Successful women viewed as aggressive and bossy while successful men are viewed as unremarkable and expected
  • 30. Create better prompts Identify three specific, measurable outcomes for each of your employees
  • 31. Review employees as a group rather than individually
  • 32. Evaluation Nudge Intervention aimed at overcoming biased assessments, in which people are evaluated jointly rather than separately regarding their future performance • Much less likely to stereotype by gender if applied • Horizontal vs Vertical • Separate evaluation: More likely to choose male employees for the math tasks and females for the verbal tasks • Interviewers highly influenced by candidates’ gender • Joint evaluation: Stereotypes did not matter (frame of reference) • Gender didn’t affect assessments
  • 33. “Our hunch is that the mechanism works something along the following lines: if you look at one pair of shoes, it's hard to evaluate the quality of those shoes. You will be much more likely to go with stereotypes or heuristics or rules of thumb about shoes. But if you have several pairs of shoes available, you're much more likely to be able to compare different attributes of the shoes." - Iris Bohnet, Albert Pratt Professor of Business and Government, Harvard Kennedy School, Harvard University
  • 34. Implement quarterly or bi-annual reviews Counter recency and spill-over biases
  • 35. Audit Identify patterns of uniformity and variation
  • 36. “[Performance reviews] set up an uncomfortable dynamic between managers and employees in which one person is judge and jury for the other. Recent neuroscience research shows that this dynamic can put employees on the defensive and actually result in worse performance—even for high-performers.” - Rose Mueller-Hanson, HR practice leader, CEB