T archer project_c_pt2
- 1. + F A S T- Forsythe Advanced Solution Tire Project C Part 2 Tamara J. Archer
- 2. + Value Proposition For the tire consumer who wants to obtain product information to make informed tire purchasing decisions without the pressure of a sales associate, FASTrack interactive system will provide as much or as little product information as needed. We do this by equipping all Forsythe retail locations with an interactive touch screen system that provides specification, technology and pricing information for our products. This system is integrated with tire specification information for every car manufacturers’ make and model, to determine the best products available to match each customer’s unique needs. Unlike other tire retailers that depend on point of sale marketing material to educate customers about products and sales pitches to sell products, FASTrack is a more efficient way of meeting consumer needs by using innovative technology to deliver product information that will help make informed purchasing decisions without any added pressure or frustrations.
- 3. +The Technology Forsythe will partner with Motorola Solutions to develop the FASTrack interactive system and smartphone app. Motorola will provide solutions that will allow customers to check prices, get product information or find an associate at the exact moment they want one. This system will provide data on customer flow, recommend related items to shoppers and track how promotions influence purchases, leading to satisfied customers and smarter merchandising and stocking decisions. The technology will also use Wi-Fi analytics to provide customer insight with detailed statistics about customer activity (per store visit time, repeat customers, total customers in store, demographic profiles) and supporting programs to improve the customer experience.
- 12. +Smartphone App Forsythe will offer customers a discount on tire purchases when the FASTrack app is downloaded at point of sale. Customers will set up an account through the app that tracks their tire purchases and saves information about the products. The app will send maintenance reminder push notifications to the customers. When customers bring their car in for tire maintenance during the recommended time period, they will receive an additional discount on tire maintenance service. This smartphone app will use discount incentives to help build brand loyalty by encouraging customers to return to Forsythe retail locations for maintenance and ultimately new tire replacement.
- 13. + THANK YOU
Editor's Notes
- #3: For the consumer that wants to make informed tire purchasing decisions, the FASTrack interactive touch screen system provides specification and pricing information for Forsythe tire products. The system is a more efficient way of meeting consumer needs by using innovative technology to deliver the information that customers want when they want it.
- #4: Forsythe will partner with Motorola solutions to develop the FASTrack interactive system and smartphone app. Motorola will provide solutions that will allow customers to check prices, get product information or find an associate at the exact moment they want one. The system will provide data on customer flow and track how promotions influence purchases leading to satisfied customers and smarter merchandising decisions.
- #6: Customers will begin by touching the kiosk screen.
- #7: Customers will have the option of looking up product information or finding tires for their vehicle.
- #8: To find the right tires for their vehicle…. They will select theirvehicle’s year, make and model….
- #9: After selecting a few options about their driving habits…
- #10: The FASTrack systemwill search its vast database of car manufacturer vehicle specifications to provide the best tires to match the their vehicle and driving habits.
- #11: They will receive pricing information and have the option of comparing FASTrack’s top picks, viewing full product details or a just a quick overview of the product.
- #12: After making a selection, the customer can request a FASTrack specialist to assist them further with their purchase. The customer will also be presented with a QR code to download the FASTrack smart phone app.
- #13: The FASTracksmartphone app will be available for download on Android and iPhone platforms. Customers can begin taking advantage of discounts right away when they make a purchase. The app will send reminder notifications for tire maintenance and also offer incentives when customers bring their vehicles in for routine tire checks within the recommended timeframe. It will also keep track of mileage, service history and allow customers to schedule a service appointment. Other features available will include, where to find cheap gas, a parking reminder and find a FASTrack store locator. This smartphone app will help Forsythe track consumer purchasing habits and the effectiveness discount programs. The goal is to build brand awareness and loyalty by providing customers with incentives to bring their vehicles back for maintenance and eventually for new tire purchases at the end of the tire life.