Technology has vastly changed how business is conducted, including networking, communication, ordering, and comparisons. Intelligent matching creates efficiency by helping find the right partners professionally. Supplier discovery is critical for strategic sourcing. Current suppliers are primarily found internally, but online marketplaces and cost estimators provide alternatives for identifying new suppliers more quickly. A case study found that assigning engineers to source disrupted schedules and caused stock outs due to sole sourcing without negotiation. Embedding sourcing experts in engineering improves new product development.