Taking Action with Google Analytics | Seattle Interactive 2019
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Jeremy Echols discusses the importance of Google Analytics in answering key questions about user behavior and data utilization. He emphasizes the need for actionable insights through data segmentation and understanding user journeys to effectively connect with consumers. The document highlights that successful analytics goes beyond just metrics, focusing on user actions and engagements.
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Taking Action with Google Analytics | Seattle Interactive 2019
- 1. Taking Action with Google Analytics Jeremy Echols Analytics Manager, Adswerve https://www.linkedin.com/in/jeremyechols/ @jeremyechols
- 2. @jeremyechols Google Analytics exists to answer four questions: 1.Who are my users? 2.Where did they come from? 3.What did they do? 4.Did they do what I want them to do?
- 3. @jeremyechols “Data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any.” -D. Edward Deming, 1942
- 4. @jeremyechols Landing Page and Marketing Optimization
- 5. @jeremyechols Comparing content and marketing against their peers opens the door to understanding what is performing better, why, and what you can do about it.
- 6. @jeremyechols Segmentation to Better Understand Users
- 7. @jeremyechols Segmentation to Better Understand Users
- 8. @jeremyechols Segmentation to Better Target Users
- 9. @jeremyechols “91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. -Accenture
- 10. @jeremyechols Understanding User Journeys and Attribution
- 11. @jeremyechols Understanding User Journeys and Attribution
- 12. @jeremyechols Analytics is not about sessions and pageviews. Sessions don’t make purchases. Pageviews don’t sign up for newsletters. Users do.
- 13. @jeremyechols Analytics, when done correctly, unlocks the ability for brands to truly connect with their users.
- 14. Taking Action with Google Analytics Jeremy Echols Analytics Manager, Adswerve https://www.linkedin.com/in/jeremyechols/ @jeremyechols