Target audience profile sheet
- 1. TARGET AUDIENCE PROFILE SHEET By: Varshini Yogaeswaran
- 2. QUESTIONS • What is the age range of potential views? • As my chosen area of abuse is domestic violence against women there will probably an age range of 16 and onwards. There really isn’t a precise age range for domestic violence it can happen to anyone. The age rating for my short film is 15. • ABC1: • Based on my chosen area of abuse I believe that there really isn’t a particular class it points towards to. However, if I had to be narrowing minded and based on my research it I think it would mainly points towards to the lower class. C2. • What gender will the audience be? • Majority of them would probably be women as it is focused on them and their pain.
- 3. • What will the occupation be of potential consumers? • Supervisory or clerical, junior managerial, administrative or professional • What factors are potential customers likely to consider before purchasing/ consuming the short. • If women choose to buy it there are chances that they might be too scared watch it but mainly buy it as it might give the others a feeling that she is getting abused. It is very hard to predict. • How will the cost find out about the short film you are distributing? • I will advertise my short film on the radio as it would be much cheaper than advertising it on the TV. • Will the cost of the product influence a customer’s decision to buy from you? (If you are selling it- you might argue it is free) • It will be free at first as I want people to hear about it and watch it, then based on the growth of the film I will then decide whether it should still be free.
- 4. • List all the ways contact could be made with potential customers in order to gain qualitative and quantitative research • E.g. quantitative research could include links on social media in order to gain an understanding of the likes and dislikes of a certain age and gender (i.e. percentage of likes and dislikes). • E.g. qualitative research could include focus groups about the narrative of your film to gain attitudes and opinion of your audience. • Qualitative: Make a social page about it, magazines or TV adverts, radio. • Quantitative: Market research, surveys/quiz. • Probable objections to your short film • It’s not from the man’s point of view. • Risk of alienating your secondary audience • It can alienate my secondary audience as it is aimed towards women and men will find it hard to relate to as it’s from a woman’s point of view.