Target Audiences prepared for URBAN TxT
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This document discusses defining target audiences for marketing and social media. It explains that target audiences can be defined by demographics like age, gender, and location, as well as psychographics like values, interests, and behaviors. The primary audience is the most specific group that will get the most value from a product, while the secondary audience may influence the primary audience or use the product frequently as well, but not as much as the primary audience. Defining target audiences is important for understanding who will care most about and use a product the most.
Target Audiences prepared for URBAN TxT
- 1. URBAN TxT’s Marketing & Social Media Curriculum Target Audiences URBAN Teens eXploring Technology
- 2. Agenda • Things to keep in mind • What defines an audience • Two types of audiences
- 3. Always keep in mind.... Who will care most about my product? Who will receive the most value from my product? Who will use my product the most?
- 5. Demographics • Quantitative aspects of a specific community • Quantitative (definition) - can be counted, measured, tracked, observed. • Examples- location, age, gender, sexual orientation, race, ethnicity, education level, hobbies
- 6. Psychographics • What/how an audience thinks, feels & behaves (qualitative) • Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value • Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests
- 7. Psychographics • What/how an audience thinks, feels & behaves (qualitative) • Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value • Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests
- 8. Primary Audience • Most specific group of people who will get the most value from your product • Will your heaviest users
- 9. Secondary Audience • People that may influence the primary audience • People will use your product a lot but less than your primary audience