Target Foundation Presentation
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This document proposes developing a mobile crowd funding application called Target Crowd Funding (TCF) for Target Foundation. The app would allow individuals and organizations to start fundraising campaigns for local community projects. Target Foundation would match at least 50% of funds raised through successful campaigns. The proposal outlines the app's features, a two-phase development plan, and projected costs and marketing strategies. If approved, the total budget request would be $88,750 USD.
Target Foundation Presentation
- 1. T.C.F Target Crowd Funding (Mobile Application)
- 2. WHAT • Create Target Foundation Matching Crowd Funding Application for Apple & Android mobile device-Free Download. • People & organizations can donate money or items within their communities using geo-location signal. • Once Campaign target is reached, Target Foundation will match at least 50% of the pledged funds. • Organizations and Community Members that would like to participate needs to go through the target foundation in order to set up their account.
- 3. WHO • Anyone can download the app & create an account • Select the target closest to them • Post and Vote for a Project in a forum like area • Discuss needs or ideas, set up events and drives to help the community. • Attractive and easy to use friendly interface w/ vibrant graphics, icons & logos – Using back end databases and geo-location/mobile GPS
- 4. WHY • Forward thinking company- Target Foundation will create digital mash. • Give everyone access to participate Sharing Economy Trend via TCF APP. • Setting an industry standards & being the leader • Community building & being socially responsible • Giving our customers and community members control over their donations by matching at least 50% of the pledged funds via TCF • Tax Deductible & write off options
- 5. WHY & HOW Cont.…. • Target Foundation (T.F) listens member (s) of the community initiatives & need for fund-raising. • Members will initiate an idea for funding and articulate why they need to raise funds. • Together, we develop a strategy for the crowd-funding campaign based on T.F mission. • Idea owner will build the campaign page by using TCF wizard/template.
- 6. TCF APP FUNCTIONALITY • Using our TCF platform, members of the community will build campaign page with built in wizard and template. • Once Target Foundation approves the campaign publishing, Campaign owner will be able to reach out members of their network and ask to participate to donate cash or in- kind. Campaign publishes LIVE. • Members of the community will get access to our knowledge based resources on how to leverage their network to build support base of their campaign. • Members will also have access on how to outreach and social media strategy within the platform admin side.
- 7. TCF APP DEVELOPMENT • TCF App will be developed in house with current resources • Project Managers • I.T Infrastructure Resources • Application Developers • Marketing Team • Two phase Agile Project
- 8. PROJECT PHASE I • Plan – Get executive level support & sponsorship • Design – Working build specifications • Test- User Acceptance & Function Testing • Sign off – After demoing to sponsors & stake holders • Train Staff- Affected (either supporting or marketing) • Kick Off & Market the Application
- 10. THE NUMBERS PHASE I • 12 Week Project • Man Hour • Design Hours – 60 hrs • Foundation Requirement specification – 40 hrs • Prototyping – 140 hrs • Development, implementation and Interaction – 300 hrs
- 11. THE NUMBERS PHASE I • Total Man hours- 540 Hrs – $29,700.00 USD • Average Target IT developer rate - $55/hr • Out-reach Marketing $14,000.00 USD • Total Phase I Budget: $43,700.00 USD
- 12. THE NUMBERS PHASE II • Fixing patches that don’t perform well 20 hrs • Finalizing Full Feature design 30 hrs • R & D and Agile implementation plans 260 hrs • Total Hrs 310 hrs • Average Target IT rate $35/hr $17,050 • Marketing and Outreach $18,000 • Total for Stage II Budget $35,050.00 USD
- 13. TOTAL PROJECT COST & ROI • TOTAL BUDGET REQUEST: • STAGE I $43,700.00 USD • STAGE II $35,050.00 USD • RESERVE BUGET “UNEXPECTED” $10,000.00 USD • TOTAL BUDGET REQUEST: $88,750.00 USD • TAX DEDUCTIONS -$60,0000.00 USD • GRAND TOTAL COST $28,750.00 USD
- 14. MARKETING • Put the community back in the hands of the residents • Increase community involvement • Simplify application process • Transparency • Expedites funding
- 15. MARKETING • Use current channels • In store signage • Cartwheel • Target Run • Website • Social media • Additional marketing • Flyers to community centers and schools • Commercials
- 16. QUESTIONS Ali M Amina B Garret K Kari L