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My Pitch
INTRODUCTION 
My magazine is called _____ and focuses on the love of R&B music, the new 
and the old. The artists would be a conglomerate of well-known famous artists 
who are an necessity to everyone's playlist. 
In the month in which my first issue would be made, such bands as Usher, Nelly, 
Ciara, TLC would be featured as they are ‘legends’ to the music industry.
GENRE 
The genre of my magazine is going to be R&B, focusing on the recent up to 
date charts, and the old skool artists which everyone still loves. Your other 
magazines such as RollingStone have lead you to the fame you have now, but 
I know that a magazine like mine would set you to being the best selling 
publisher, global. My genre is different to others as it dares to go where others 
don’t, no one in the music magazine industry has yet published a magazine 
only focusing on R&B.
TARGET AUDIENCE 
My target audience will be males and females aged 16-24. I have chosen this 
target audience as I believe they are the most influential so it will be beneficial 
to the magazine. It will appeal to males because it will include male artists and 
concert information, and it will appeal to females because it will include 
female artists which they look up to, as they want to look like them.
MODE OF ADDRESS/HOUSE STYLE 
The house style of my magazine is going to be classy, sophisticated and 
modern. I am going to use plain and simple fonts with a few serif to convey 
this. It will be organised and clean, I don’t want to cram pages with text as it 
isn’t nice to the eye, it is overwhelming.
CONTENT OF FIRST ISSUE 
The content of my first issue is going to be kind of an introduction to what this 
magazine will be bringing. It will include two main stories of major famous 
artists in the R&B industry, these will be the focus of the front cover too. It will 
include all of the hot gossip of the celebrities and their recent stories. Also 
featured in the magazine will be a top 10 of the month R&B songs, this will be 
chosen by the editors. Extras like competitions and quizzes will be dotted in the 
magazine for entertainment. Reviews from tours and concerts will be featured 
as this is what I found was most popular in my research.
MAIN STORY 
The main story is going to be about a new girl band, they are going to be 
talking about how their lives have changed from being famous. They will talk 
about how it was hard to get into the R&B industry as it is so big. The girls will 
answer frequent questions asked by fans.
ADVERTISEMENTS 
In my magazine I would advertise the latest fashion items, concentrating on 
getting celebrity styles. Also I would advertise both male and female 
perfumes, recent and popular. I would advertise the latest albums and singles 
that have been released.
WHY MY MAGAZINE? 
I think you should choose my magazine as it would be a bigger hit than any 
other music magazine out there. It is so different and unique it would stand out 
on any magazine rack. It is a must have to any music lover. It appeals to such 
a wide market as R&B is such a popular music genre and there is yet to be a 
magazine which covers this on the market. There is room for my magazine, 
and it will make it.

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Task 13 - Pitch

  • 2. INTRODUCTION My magazine is called _____ and focuses on the love of R&B music, the new and the old. The artists would be a conglomerate of well-known famous artists who are an necessity to everyone's playlist. In the month in which my first issue would be made, such bands as Usher, Nelly, Ciara, TLC would be featured as they are ‘legends’ to the music industry.
  • 3. GENRE The genre of my magazine is going to be R&B, focusing on the recent up to date charts, and the old skool artists which everyone still loves. Your other magazines such as RollingStone have lead you to the fame you have now, but I know that a magazine like mine would set you to being the best selling publisher, global. My genre is different to others as it dares to go where others don’t, no one in the music magazine industry has yet published a magazine only focusing on R&B.
  • 4. TARGET AUDIENCE My target audience will be males and females aged 16-24. I have chosen this target audience as I believe they are the most influential so it will be beneficial to the magazine. It will appeal to males because it will include male artists and concert information, and it will appeal to females because it will include female artists which they look up to, as they want to look like them.
  • 5. MODE OF ADDRESS/HOUSE STYLE The house style of my magazine is going to be classy, sophisticated and modern. I am going to use plain and simple fonts with a few serif to convey this. It will be organised and clean, I don’t want to cram pages with text as it isn’t nice to the eye, it is overwhelming.
  • 6. CONTENT OF FIRST ISSUE The content of my first issue is going to be kind of an introduction to what this magazine will be bringing. It will include two main stories of major famous artists in the R&B industry, these will be the focus of the front cover too. It will include all of the hot gossip of the celebrities and their recent stories. Also featured in the magazine will be a top 10 of the month R&B songs, this will be chosen by the editors. Extras like competitions and quizzes will be dotted in the magazine for entertainment. Reviews from tours and concerts will be featured as this is what I found was most popular in my research.
  • 7. MAIN STORY The main story is going to be about a new girl band, they are going to be talking about how their lives have changed from being famous. They will talk about how it was hard to get into the R&B industry as it is so big. The girls will answer frequent questions asked by fans.
  • 8. ADVERTISEMENTS In my magazine I would advertise the latest fashion items, concentrating on getting celebrity styles. Also I would advertise both male and female perfumes, recent and popular. I would advertise the latest albums and singles that have been released.
  • 9. WHY MY MAGAZINE? I think you should choose my magazine as it would be a bigger hit than any other music magazine out there. It is so different and unique it would stand out on any magazine rack. It is a must have to any music lover. It appeals to such a wide market as R&B is such a popular music genre and there is yet to be a magazine which covers this on the market. There is room for my magazine, and it will make it.