Focus group interview 1
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In a focus group about an R&B music magazine, participants associated the genre with old school music and artists like Beyonce and Eminem. They thought the magazine would have a classy, retro style with deep colors and white. Participants were familiar with and liked the similar magazine Billboard. They expected the magazine cover to feature a close-up photo of an artist against a plain background and articles on the latest celebrity fashion, concerts, and gossip stories.
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Focus group interview 1
- 1. Focus Group Interview 1 When you hear the words R&B what is the first word or phrase that comes into your head? - Old school music. What artists would you associate with this genre? - I associate artists such as Beyonce, Eminem, artists which also rap. What style do you think the artists would follow? - Classy, retro? What colours do you associate with R&B? - Deep colours and white, nothing too bright. A similar magazine to this genre would be Billboard, have you heard of them? - Yes. If so, do you like their magazine? - I like their magazine, it is interesting to read as it is different to pop magazines. On the front cover of this genre magazine, what sort of photo would you expect? - A close up of an artist, plain background, nothing too busy. What would you expect to be featured in this type of magazine? - The latest celeb fashion, concerts. Would you like to hear about the latest celeb story? As this is what I am thinking on including. - Yes it is fun to hear about celeb gossip.