Task 2
- 1. How effective is the combination of your main product, and ancillary texts. Task 2
- 2. Our Task The task in hand was to produce and create a campaign involving a band or artist for a music video. We also had to produce a CD digipak which we then marketed it through a website we made. The band which we created has a strong star image which consists of being alternative/indie. We then branded this band which allowed us the market and advertise them on the website to our chosen audience.
- 3. Star Image The image to our band was key to targeting our audience. This was due the to different market we were trying to target. Some key points we tried to achieve by this • Indie/alternative •Clothing and style •Organic band •Makeup and presentation
- 4. Star Image(continuned) We needed to provided the audience with something to relate to, this is where we tried to fit certain teenager VALS, such as: • Rebels •Invovators •Drop outs •Trendies Our band VALS were: •Fulfillers •Experiencers •Makers
- 5. Target Audience This was an important aspect in projecting our star image to the right audience. Our target audience included: •16-25 year olds •Indie/alternative •Innovators • Dropouts
- 6. Advertisement Advertisement would be essentially to targeting our audience and widen our audience range. Examples of how we advertised: •Predominantly online •Music magazines •Music blog sites •Social networking sites •Vimeo •YouTube
- 7. Where would you buy our products? With in decrease in high streets shores, we had to think different and how we could use online media to sell our CD digipack or where you watch our video. •Social networking, where our audience could access our products easily. This was important as it was cheap to advertise and reach a wide audience. •iTunes, this would be our main selling point as it is very popular. •Beatport, other online audio shopping sites.
- 8. Band Image With our band image being alternative we needed to make sure this was representated in our CD digipack. We intergated our band VALS into our CD digipack ( Innovators, Rebels, Drop outs & trendies), this was challenging task as we had to think outside the box to target our audience.
- 10. CD digipack(continued) There was an important message behind our CD digipack that would communicate to our target audience. This message was to give the viewer disfigured and obscure image. This would then be portrayed to the viewer as something being different and not mainstream, which is the message we were trying to get across.
- 11. Website The point of making the website was so that we could advertising our products and upcoming events. We could imform and keep fans up to date which they could easily access through social networking sites.
- 12. Website (Continued) • With our website being simple and plain, this meant viewers were quickly draw to our products and music. This is aided by our music video being on the front home page. Our aim was so that the audience don’t feel confused or threatened on our site, which was designed user friendly.
- 16. Website (Homepage) With our home page straight away promoting our music video, this allows people to take of look at first look.
- 17. Website (Merchandise) We implemented a link that took you to our merchandise, which sold hoddies and shirts.