Task 2 eval 1
- 1. Evaluation Task 2: How effective is the combination of your main product and ancillary texts? Mariella Bailey
- 2. What did we do? Our project was to create a band/artist and create a campaign/image around them. The band/artist needed to have a realistic, strong image that people would get drawn into. We did this by creating a campaign: -CD DIGI PACK -WEBSITE -MUSIC VIDEO
- 3. What star image have you tried to create across the three products? MUSIC VIDEO: -The way an artist decides to portray themselves is very important, because it is the way that the audience will remember them and their music video. -An artist image needs to suit their style of music, from what they wear to how they play their instruments and what they play. -Their image is light hearted and chilled, which is important to keep with the music video. -Link to my music video: https://www.youtube.com/watch?v=PJYiwMfm7J0&list=PL_P5ZEHuHS2a zgyOhlhwVDYfbWkY-N47O&index=7
- 4. The bands star image • Young and stylish • Typically English and patriotic • Organic • Natural look (no obvious makeup or hair)
- 5. Similar Bands https://www.youtube.com/watch?v=pquhYpGHrlw#aid=P-- 7ZvOsqt8 ^THE KOOKS https://www.youtube.com/watch?v=JwlgC-jSPTk ^BOMBAY BICYCLE CLUB https://www.youtube.com/watch?v=QkubQCI4Fxo ^THE 1975 https://www.youtube.com/watch?v=qN7gSMPQFss ^THE ARCTIC MONKEYS
- 6. TARGET AUDIENCE• The target audience is important because you need to know what market you are going to sell your music too • Therefore you need to create your work in a certain way to attract your aimed audience • Our target audience (17-25) • Male and female • White American or European • Rebels as well as trendies
- 7. Where would you advertise it? On YouTube there are pop up adds, and adverts before you watch videos. We would advertise our band by having a small clip of their music video, to give people a teaser and taster, next to similar music videos and music genres to ours. London is the perfect place to advertise the band because our target audience is young English pop fans and this is where you would find a majority of the fans, especially as the band is from London.
- 8. Where would you buy the CD digi pack and watch the music video?
- 9. COMPARISON This song is called ‘GIRLS’ by The 1975. The narrative of the music video is not similar to ours, but the set of the performance element is very similar. Here are some screen shots of their music video compared to mine: https://www.youtube.com/watch?v=QkubQCI4Fxo
- 10. Evaluation I have been effective in communicating the star image as part of the a campaign, considering the distribution of the product and the brand image. Ultimately the brand image that I was hoping to promote was care free, relaxed and organic. This is important for any campaign or concept for example Lady Gaga creates a very strong campaign and marketing around her product with her extra long music video and outrageous fashion sense. Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable E.g the making of the Ellie Goulding music video to the song ‘Burn’ was key to her success as it had to capture her audience but also fit with her song.
- 11. Second, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a down to earth, organic band. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about publicity campaign can ensure success through the engagement with the text as a form of online media, helping spread, circulate and distribute meaning amongst fans. Finally, I have technically delivered a coherent looking campaign through the use of my digi pack, Naïve music video and website and by using online social media and images. The music video promotes a releases from the album release whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option amongst the fans and aids me with the marketing and promotion of the album.