Task 4
- 1. Task 4 Research on Time Inc. – Q1-4
- 2. 1800s-1900s - The type of magazine, Time Inc. (formerly known as IPC Media) was like at this time, when the field launched in 1853, became the largest in Europe which shows it is unique from all other magazines as it was the top magazine in a short time. This would benefit me because it means that they would quickly make my magazine well-known and special compared to others. They also have a ‘correspondent’ which means they had a person to write to their company/ magazine on a regular basis. So, this means that they have contacts that could give us some top stories that could feature in my magazine over time and shows that they may have alliances within the business. Their target audience during that time were shown to be old white men from aged 34 and up. These men would be of a middle to upper class because research shown that their magazines, in the late 1800s, were on Country Life, Horse & Hound, Shooting Time, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazines. All these magazine title show to be beneficial to men of a middle as they’re interested in horses, shooting, cycling and yachts and gardening for ‘Amateur’ people would help them as it might help in their relationship to see how could have an input in helping women somehow, that still makes them masculine. They also gave them competitions, where they’d have to pay £1 to guess how much gold and silver was in the Bank of England on a given date, which means they are good at using the audience’s emotion to draw them in and sell the magazine to get money from it. 1920s-1940s - They’d started focussing on women and stopped focussing on men as they launched in the home interest and women’s weekly markets. So, it shows that they are smart and look at the society a lot because maybe by this time, men were at war and only women were around. In the 1920s, Odhams launched the new monthly Ideal Home, which is still being printed today, so this shows they are the type to be loyal to their magazines/ customers. They launched Ideal Homes in opposition to Newnes’ Homes & Gardens, which shows they like to be in competition with others to get on top and it worked as by their third birthday in 1929, they’d grown to a steady 144 pages from 24 in 1853. Q1. What type of magazine and target audience has Time Inc (formerly IPC) been associated with over the years?
- 3. 1940s - They were the type magazine to focus on women at this time to keep Britain’s women’s morale up whilst the men are at war. Therefore, their main target audience at this time were women. 1950s - By this time they’d branched out to do music magazines, which will benefit me as that is what my magazine will be based on, so it shows they would help my magazine become well known as they have specialised in it before. 1969 - Their first new football weekly came out, which would target English men as it was generated by England’s World Cup 1970s - This was the time they launched Aeroplanes Monthly, Sporting Gun and SuperBike, which would all target men. So, they’d moved back onto men when they came from war. Therefore, they’d would be good in my magazine as, it would mostly target men. 1980s - They started focusing on European magazines. They helped their Groupe ‘Marie Claire’ launch a UK international edition called Marie Claire in 1988. 2000s - They focused on introducing male gaze to sell magazines to men. This is because in January 2004, they launched ‘Nuts!’, which was the first men’s weekly magazine. This shows that they know how to draw the audience in and attract a wider range of people to buy it, by using male gaze.
- 4. Q2. Why might Times Inc. be an appropriate publisher for a new music magazine? Because they focus on what’s going on in society to pick what type of magazine they should publish and the target audience that will be in majority and would like it and read it weekly. Also, because in the 1950s they started publishing some, so it shows they specialise in them. Another reason is because they know what the different type of target audiences want to see at different times, like how in the wartimes they’d mainly target women and knew what kind of things to draw them in with, like household, womanly things they do and because in 2008 they’d made nuts to target the men, as they know they would mostly like to see sexualised images of women at this time as sexual tensions grew after the 2000s and was widely accepted to broadcast women and sexual things in this way.
- 5. Q3. What sorts of genres of music/types of magazines might they be likely to publish? One type that they would mostly publish is Hip-Hop/R&B as I have previously analysed an NME magazine, which is what arrived in 1952 and Time Inc. published. This will benefit me because my magazine that I will create will be of an R&B genre. They also have done Rock magazine as NME specialise in that genre too and that is another option of a genre of mine
- 6. Q4. Why might alternative publishers like Bauer be appropriate? 1800s-1900s - The type of magazine, Time Inc. (formerly known as IPC Media) was like at this time, when the field launched in 1853, became the largest in Europe which shows it is unique from all other magazines as it was the top magazine in a short time. This would benefit me because it means that they would quickly make my magazine well- known and special compared to others. They also have a ‘correspondent’ which means they had a person to write to their company/ magazine on a regular basis. So, this means that they have contacts that could give us some top stories that could feature in my magazine over time and shows that they may have alliances within the business. Their target audience during that time were shown to be old white men from aged 34 and up. These men would be of a middle to upper class because research shown that their magazines, in the late 1800s, were on Country Life, Horse & Hound, Shooting Time, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazines. All these magazine title show to be beneficial to men of a middle as they’re interested in horses, shooting, cycling and yachts and gardening for ‘Amateur’ people would help them as it might help in their relationship to see how could have an input in helping women somehow, that still makes them masculine. They also gave them competitions, where they’d have to pay £1 to guess how much gold and silver was in the Bank of England on a given date, which means they are good at using the audience’s emotion to draw them in and sell the magazine to get money from it.