The document discusses lessons learned from producing preliminary and final magazine covers. The author notes that using direct addresses and personal approaches makes covers seem more professional than just object pictures. Empty space was filled with cover lines or puffs on the final cover. Barcode size was decreased for necessity. A less dominant pug image allowed the main cover image to stand out more. A sans-serif font on the final cover made it seem more informal and attractive to the target audience. Elements like a bold coverline remained the same between covers due to the same target audience. Overall, cohesion was found to be most important in producing the two magazines.