MollyVR Waterhouse proposes a magazine called Revival focused on alternative rock music. The magazine targets middle-aged, white, working to middle class men as the main audience for alternative rock. The front cover will feature the large masthead "REVIVAL" along with a band or solo artist in dark clothing to catch the audience's attention. The contents page will list articles with pictures and descriptions, following the color scheme and including a smaller masthead. The double page spread will feature a high quality picture on one side and an article on the other to provide more detail on the artist.