Task 9: Evaluation
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The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
Task 9: Evaluation
- 2. These are the existing campaign posters for the Surfers Against Sewage. Although they are powerful, they are quite disturbing to look at and I can imaging they would be quite hard to distribute because of this factor. The audience is a lot older than my audience but I find this would be hard to distribute anywhere near children. It is making it a very serious topic. The colours are very dark but the images stand for themselves. With my campaign I need the colours to be bright to attract the children's attention and make them stand out from other campaign posters. I do really like these posters but I do feel they could be disturbing to some people and I wanted to target a different audience and create a lighter feel to it.
- 3. SAS Poster My Poster Here is a cartoon campaign poster from Surfers Against Sewage. Compared to mine you can tell mine is for a younger audience. They both have a meaningful message and the layout is set out in a similar way but it does give out a slightly different feel. They both use bright colours, one more than the other and this one makes the images stand out more, but the SAS’s gives out a harder message.
- 4. They both have unusual fonts for their text. This makes them stand out more. With the original poster it is made out of shapes and surf boards while mine has a border. It gives the words character and makes them jump out at you. The colours used are very similar. This is because different shades of blue is linked with the ocean and the beach. This will make the audience feel like they are looking at the ocean or something that resembles it. The colours are not massively vibrant but just enough to catch you eye when walking past. The colours also link to both of the logos as they are similar colours so you can connect the shades of blue with the organisation logo. The original poster does not have much information about the “big spring beach clean” but uses up the space with logos from companies helping them to do this. This is advertising other companies while in my poster I give some information and a website link to find out more. The date is main feature in the original poster. The date is hidden within the text on my poster. I would like to make the date clearer if I did it again.
- 5. Here is my re-designed logo and the original SAS logo. Logos need to be simple and quickly get to the point. Using blue as a main colour connects to the ocean and beach theme but also makes you feel calm just like the feeling of the beach does when you visit. But the issue is nothing to be calm about therefore using black and white will make it look serious. The surf board represents the surfers who are running the campaign. Although their original logo is simple I think I needed something else to it. The SAS already designed some merchandise that simply had the campaign poster design on the front of it. I felt this was a good idea to distribute the campaign in a different way. When people buy the t- shirt and wear it in public they are advertising your campaign for a profit. It could be something kids could wear and it can be bought in lots of different colours unlike the original SAS design.