Task one
- 1. UNIT 2 TASK 1 BY TASNUVA KHALED NIHA
- 3. TARGET AUDIENCE • ZED STUDIOS WANT THE FILM TO MAINLY AIM AT TEENAGERS. THIS REQUIRMENT CAN BE BOTH AN ADVANTAGE AND DISANVANTAGE OF THE MOVIE . • IT CAN BE AN ADVANTAGE BECAUSE IF WE RELEASE THE MOVIE ON A WIDE RANGE OFD MEDIA PLATFORMS, TEENAGERS WILL BE THE FIRST ONES TO GET IT AS THEY SPENT MORE TIME ONLINE THAN OTHER AGEGROUPS AND IT IS EASIER TO ATTARCT TEENAGERS. • AT THE SAME TIME IT CAN BE A DISADVANTAGE BECAUSE THEY ALWAYS WANT NEW IDEAS OR A NEW CONCEPT . SO EVEN IF IT’S EASY TO GAIN THEIR ATTENTION, IT MIGHT
- 4. TARGET AUDIENCETHE MOVIE IS MAINLY FOR 14-16 YEARS OLDS AS THEY ARE THE ONES WHO ARE MORE ACTIVE IN SOCIAL MEDIA SITE AND OTHER MEDIA PLATFORMS. IT IS COMMON FOR TEENAGERS TO GET INTO TROUBLE BECAUSE IN REAL LIFE, MORE IN THE VIRTUAL WORLD THEY INTERACT WITH STRANGERS AND EASILY TRUST THEM. IT IS VERY COMMON FOR THEM TO CHAT WITH A STRANGER OR ACCEPT SOME STRANGERS REQUEST BOTH IN REAL AND VIRTUAL LIFE. MOREOVER THEY HAVE A SHORT SPAN OF ATTENTION. SO ITS EASY FOR TO MAKE THEM WATCH A 10 MINUTES LONG SHORT FILM INSTEAD OF AN HOUR LONG MOVIE. TEENAGERS TEND TO TRUST STRANGERS WITHOUT KNOWING THEIR TRUE IDENTITY OR FACE
- 5. TARGET AUDIENCE NOT ONLY TEENAGERS, THE FILM ALSO AIMS AT A SPECIFIC SOCIAL CLASS PER INCOME. FOR EXAMPLE , UPPER CLASS TEENAGERS WON’T RELATE TO THE MOVIE IF IT’S BASED ON A LOWER CLASS SOCIETY OR FAMILY……THEN AGAIN THE LOWER CLASS CAN. MOSTLY HORROR MOVIES ARE BASED ON THE STORY OF A REGULAR MIDDLE CLASS FAMILY OR TEENAGERS . SO MOST IF THE HORROR MOVIES ARE AIMED AT MIDDLE AND LOWER CLASS AUDIENCE WHO ARE IN LARGE NUMBER IN POPULATION AND VIEWERS AS WELL .
- 6. PURPOSE OF PRODUCTS • THE PURPOSE OF THE PRODUCT IS TO ENFORCE A MESSAGE TO THE TEENAGERS ABOUT TALKING TO STRANGERS ( REAL-LIFE AND VIRTUALLY) • THE MOTIVE OF THE MOVIE IS TO RAISE AWARENESS. • IT’S RELEASING ON HALLOWEEN BECAUSE THE NUMBER OF THESE KINDS OF INCIDENTS INCREASE. • TEENAGERS LOVE THRILL, SO THEY ARE MORE LIKELY TO GET EXCITED OVER HORROR MOVIES. ITS LIKE GIVING G THEM AN IMPORTANT MESSAGES THROUGH A THING THEY LIKE
- 7. PLATFORMS FOR DISTRIBUTION AND CONSUMPTION AS IT IS A SHORT MOVIE, ZED STUDIOS CANNOT RELEASE IT AS DVD OR BLUE RAY. PEOPLE WILL NOT BUY DVDS FOR A SHORT FILM. WE NEED TO CONSIDER TO CONSIDER OTHER PLATFORMS. 1.YOU TUBE 2. CINEMA 3. GOOGLE PLAY 4. GOOGLE MUSIC 5. I - TUNES