Is Content Really King? - TBU Rotterdam
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The document provides guidance on monetizing content through various platforms, such as print and online publications, while emphasizing the importance of diversification in a business strategy. It highlights what travel editors seek in pitches and offers tips on creating compelling story ideas, along with advice on pitching to companies. Additionally, it discusses the advantages of authorship in establishing expertise and creating new marketing opportunities.
Is Content Really King? - TBU Rotterdam
- 1. Is content really king? How to make money from your content Sarah Lee @LiveShareTravel
- 2. Session aims • Inventory your skills • Identify outlets for your skills and content • Devise an outline business strategy to make money from your content. #TBURTM @LiveShareTravel
- 3. Just as variety is the spice of life, diversification is the key to success in business #TBURTM @LiveShareTravel
- 4. Work for a living Free Does Not Pay #TBURTM @LiveShareTravel
- 5. Bloggers are multimedia strategists, sales people and, importantly, business people #TBURTM @LiveShareTravel
- 6. Where to sell your content Print publications Online publications In-flight magazines Business/special interest magazines Stock libraries (photos/videos) TV channels Companies, tourist boards and DMOs Direct to consumer – i.e. pdf guides, apps, ebooks #TBURTM @LiveShareTravel
- 7. As people we are not one dimensional Nor should your business be #TBURTM @LiveShareTravel
- 8. Build a business portfolio LiveShareTrave l Speaking engagements Freelance travel and business writing Marketing & PR Authoring books Special projects (TV etc)
- 9. What Travel Editors Look For • Stories that are unique • Offer an unusual take on a destination • From a solid writer who could transport readers to a destination • A rich narrative #TBURTM @LiveShareTravel
- 10. Things to consider • Stories need a strong angle • Something new. • Rich, detailed descriptions. • A thread of an idea running through a story. • Why should they commission the story from you? • Is it a good fit with the publication? • Pitch ideas for regular sections of a publication. #TBURTM @LiveShareTravel
- 11. In Your Pitch • Explain who you are and who you’ve written for before. • Include a working title for your story. • Give a short – up to about 150 words outline of the story you would write. • Explain why it’s of interest. • Explain why you should write it. • Offer more - multimedia #TBURTM @LiveShareTravel
- 12. “Books have become the new business card” Writer and entrepreneur, James Altucher (@jaltucher) #TBURTM @LiveShareTravel
- 13. “With over 500 posts, how was a newbie to my blog to find the information they needed? I put it together in The Solo Traveler's Handbook” Blogger, author, publisher Janice Waugh (@solotraveler) #TBURTM @LiveShareTravel
- 14. What being an author can do for you • Position you as an expert in your field. • Offer other opportunities to market your site. • Give companies another reason to work with you rather than another blogger. • Provide a platform for speaking engagements. #TBURTM @LiveShareTravel
- 15. How to appeal to companies • Put your own voice aside and consider the company you’re working for. • Target a company’s needs. What are their challenges? How can you help them overcome them? • Research the company and see what they’re producing already. #TBURTM @LiveShareTravel
- 16. How to pitch companies • Research the right contacts • Get in touch • Be professional #TBURTM @LiveShareTravel
- 18. Where to find me livesharetravel.com @LiveShareTravel sarah.lee@maiacommunications.com maiacommunications.com Skype: MaiaComms @ The Bar!