TCS Values
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The document summarizes Tata Consultancy Services' (TCS) plan to create and distribute an annual calendar to promote their brand and communicate their principles and expertise. The calendar will advertise TCS's services and values such as innovation, knowledge, diversity and excellence. It will be distributed globally through print media to attract new clients and employees while strengthening relationships with current customers and workers. The calendar aims to create a strong brand image and acquaint people with how TCS operates.
TCS Values
- 1. + SUBMITTED BY: YASMIN HUSSAIN KANAN TANDI NUPUR PRASAD COMMUNICATION THEORIES
- 2. WORK ETHICS: THROUGH A TCS EXPERTISE, CALENDAR WHICH INNOVATION, IS OF DAILY USE Who KNOWLEDGE, AND WILL SEE DIVERSITY, EACH DAY GLOBALITY, TEAMWORK, How What VALUE, LEADERSHIP, EXCELLENCE, INTEGRITY, EMPLOYEES, COLLABORATION, CLIENTS, CREATIVITY POTENTIAL CUSTOMERS Whom When -TO CREATE A BRAND THROUGHOUT IMAGE THE YEAR -TO HOLD ON TO OLD CUSTOMERS/EMPLOYEES Why Where -TO ATTRACT NEW CLIENTS -PROMOTION GLOBALLY -TO AQAINT PEOPLE WITH THEIR PRINCIPLES
- 3. ENCODES • TO ADVERTISE THE COMPANY • DISTRIBUTION • PRINT MEDIA OF CALENDAR • PRINTING EVERY YEAR THEIR USPs IDEA TRANSMITS CHANNEL/MEDIA INTERPRETS • NEW CLIENT • HOW THE • NEW EMPLOYEE COMPANY WORKS • CREATES A TCS • PROMOTE • SERVICES BRAND IMAGE FURTHER PROVIDED RECEIVES FEEDBACK
- 4. + THANK YOU