Team work assignment - Mobile Marketing
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This document discusses mobile marketing and advertising. It references a field study conducted by researchers at Columbia Business School on the effects of mobile display advertising on consumer attitudes and intentions. The document also provides an overview of the advantages of mobile marketing, best practices for mobile marketing campaigns, and tricks for creating attractive mobile ads, including using native ads, pictures, responsive design, and integrating social media. It also mentions MailChimp as a mobile marketing tool.
Team work assignment - Mobile Marketing
- 1. ARTICLES IBMS401 Group 3A 0889231 Mako Shimomura 0838843 Aurore Umutoni 0851502 Chichi Lam 0854642 Liyan Huang 0844056 Yinglin Rong 0842324 Qingyuan Guo
- 2. Article: Smarter Ads for Smartphones - When They Do and Don't Work Mobile Marketing The Advantages of Mobile Marketing Tricks for Attractive Mobile Ads MailChimp: Mobile Marketing Tool to Reach Customers
- 4. • A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions • Published by Columbia Business School • Researchers: • Yakov Bart • Andrew T. Stephen • Miklos Sarvary
- 5. Survey Data: 40.000 American Consumers 50 Products shown on Ads
- 8. Video: Best Practices for Mobile Marketing Campaigns HTTP://YOUTU.BE/7XI7SC-JZAI
- 9. • Reach target market • Customer relationship management • Mobile campaigns • Response rate • Conversion rate • Metrics measurement
- 10. Tricks for Attractive Mobile Ads • Native ads --- Taco Bell • Picture • Responsive ads • Social media --- Winning Prizes
- 11. • Email marketing service provider • Web-based application