Tech strategies keynote final for dc
- 1. <Insert Picture Here> Technology Strategies to Maximize the Value of Your Oracle Applications Rick Schultz Vice President Technology Product Marketing
- 2. CIO Innovation Dilemma • Business Process Innovation: 29% • Top-line Revenue Growth: 20% CIO TECHNOLOGY PRIORITIES SURVEY, CIO MAGAZINE, JANUARY 2010 • Lowering business operations costs: 26% • Managing the IT infrastructure more efficiently: 23% What will be your primary focus for IT investments over the next 12 months? Focus on Innovation Focus on Cost Cutting 49%49%
- 3. The Role of Packaged Applications • Fuel innovation • Free up IT resources to focus on development to drive growth • Improves knowledge worker productivity • Provides opportunities for differentiation and customization • Enables competitive advantage through superior industry-specific capabilities such as merchandising, core banking, billing, etc. • Deliver operational efficiency • Automates processes such as workforce administration, disclosure management, order fulfillment or sourcing supply chain contracts • Speeds up business processes such as financial close
- 4. High TCO for managing application and data infrastructure, complex management and security across applications Low user productivity due to lack of integrated user experience, collaboration and access to related content; lacking analytics Complex implementations and upgrades due to code customizations, brittle connections between applications Application Challenges
- 5. Enterpri se Architec ture Enterprise Centric Enterprise Application Platform ERP CRM HR SCM Application Centric ERP SCM CRM HR SCM HR CRM Enterprise Application Platform New Approach to Applications
- 6. The Path to Maximizing Value • Integrate your applications fully into your business processes • Build greater application flexibility without writing code • Extend access to and insight into your application information to your business users Maximizing the value of your applications through innovation Focus on Innovation
- 7. The Path to Maximizing Value • Integrate applications more flexibly to reduce maintenance costs • Better manage upgrades and migrations without down time • Secure, monitor and administer applications efficiently • Scale out application platform to meet truly elastic demands Maximizing the value of your applications by cutting costs Focus on Cost Cutting
- 8. Centralize management for lower TCO Consolidate security administration Add functionality outside the application Improve access to reports, better analytics Extend Maximizing the Value of Applications Automate integration, easily connect Integrate Access timely, trusted data for a single view Lower database hardware costs, improve performance Exploit integrated systems for best performance OptimizeSecure, Manage
- 9. Integrate
- 10. •150+ Enterprise Application Adapters •SOA/BPM Framework, Tools, and Methodology Oracle SOA Suite OSB B2B BPEL PM BAM Application Adapters Complete Application Integration Oracle BPM Suite Custom, legacy, others Process Analysis Process Composer BPM Studio Oracle Governance Repository Registry Management
- 11. Transform BPEL Rules Human WF Web Services Canonical Services (Enterprise Business Objects) SOA Composites Account Order Customer Product And Other Applications Integrating Applications with Pre-built Business Objects
- 12. Order Capture Supply Chain & Financials Suppliers & Logistics Providers • Automate processes that span applications • Improve visibility, agility, efficiency • Simulate processes for applications Integrate Processes Across Applications
- 13. UK’s fourth largest food retailer with 403 stores. Mainly food and grocery. Every week nine million customers pass through its doors, while over 124,000 employees service them. Simplified Complexity of Applications William Morrisons • Updated all its front and back office systems and required a more flexible architecture to reduce complexity of onboarding new applications. • Migrated from a mainframe architecture to a standards-based service- oriented architecture. • Created a uniform platform using Oracle AIA and Oracle SOA Suite to reduce complexity. • Improved the efficiency and time required to deliver business value via application deployments (due to unified platform, common skill set).
- 14. QUALCOMM Incorporated engages in the development, design, manufacture, and marketing of digital wireless telecommunications products and services, powers the majority of all 3G devices commercially available today. Reduced Application Customizations Qualcomm • Reduced embedded customizations in Oracle e-Business Suite by developing a loosely coupled business solution using Oracle SOA Suite. • Needed to pull info from different sources and have easy to change business rules. • Saved research time from hours to minutes, improving visibility - information at the die level all the way to the finished lot level • Prevented unqualified material being shipped to a customer
- 15. Integrate Data Across Applications PRODUCT DATA QUALITY • Right data - right time • Trusted data – trusted delivery PRODUCT DATA HUB
- 16. Extend
- 17. Pervasive Information Sources Presence, Tags, Blogs, Linking Personalization, Teams, Wikis Processes Any Device Integrated User Experience Richer Connections, Improved Communications
- 18. • Improve adoption by extending applications to mobile devices • Enrich content and manage business process and workflow Mobile Invoice Approval Support Workers, Customers, Partners On-the-Go
- 19. Extend Beyond Base Application Functionality • Flexible, near zero coding application extensions • Faster, less expensive application upgrades • Standardized skill sets for integration and extension ADF WebCenter BPM BI Applications
- 20. Customer Video
- 21. I/PM WebCenter UCM Invoices Service Agreements Enrollment Forms Payments • Speed business processes with content-enabled applications • Extend reusability of content across applications • Unified content access, management and publishing, pre-built integrations Extend Applications with Content Enterprise Application Documents
- 22. Pricing Proposal Example: Oracle ECM with Siebel Purchase History Sales Presentation Sales Plan
- 23. Example: Oracle ECM for E-Business Suite Easy access to attachments stored in Oracle ECM • View/Edit Attachments • Check-in, Scan, etc. Managed Attachments is launched from EBS UI to:
- 24. Example: Oracle ECM for PeopleSoft Faster document processing Task List launched from PeopleSoft UI to process documents like invoices or employee benefit enrollments 10
- 25. THE OLD WAY Disconnected. Open Ended. The New Way: ACTION FRAMEWORK Integrated. Actionable. Enabling End User Action Oracle Business Intelligence: Insight to Action
- 26. CRM ANALYTICS ERP ANALYTICS Oracle Business Intelligence Enterprise Edition AND OTHER OPERATIONAL AND ANALYTIC SOURCES Sales MarketingService and Contact Center PriceLoyalty FinancialsProcurement and Spend Supply Chain and Order Management Projects Human Resources Packaged BI Applications Business Intelligence EE 11g
- 27. Top Opportunities by Revenue Pipeline by Sales Stage Example: Sales Analytics with Siebel
- 28. Example: Project Analytics with E- Business Suite Most Profitable Projects Actual Profitability By Project
- 29. Example: Workforce Analytics with PeopleSoft Requisition & Recruiting Events Hiring Trends & Open Req Overview
- 30. Enterprise Reporting & Publishing Empowering End Users without IT Involvement
- 31. Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France. The company has a combined total of 39 ships in service. It also offers unique land- tour vacations across the globe One-stop Shop for Visibility Royal Caribbean • Need to provide near real-time access to point of sale transaction date. • Used Oracle BI Suite to implement the project using data from 3 ships (including the $1Billion Oasis of the Seas). • Combines accounting data from JD Edwards and employee data from PeopleSoft into a single one-stop shop for all shipboard reporting. • Now highlights key metrics for “voyage targets” on-the spot for all shipboard leaders. • Implemented solution in a six week period.
- 33. #1 Source of Breached Data: 92% of Records from Compromised Database Servers 2010 Data Breach Investigations Report
- 34. • Database Vault • Label Security • Identity Management • Advanced Security • Secure Backup • Data Masking • Audit Vault • Total Recall • Configuration Management Encryption & Masking Access Control Auditing • Database Firewall Monitoring & Blocking • Monitor and block threats before they reach databases • Track changes and audit database activity • Control access to data within the database • Prevent access by non database users • Remove sensitive data from non production environments Database Security Defense In Depth Oracle Database Security Solutions
- 35. Customer Video
- 36. Security & Identity Management Employees Partners Customers • Centralized security management • Segregation of application roles • Streamlined compliance • Reduced IT administration costs IT Management
- 37. Platform for Securing all Applications Schneider • Implemented role-based access control and provisioning tied into their HR definition of users and roles. • Despite doubling systems to manage, user provisioning times were reduced by using Oracle Identity Management to provision all applications. • Faster turn around of business issues from weeks to just hours. • Centralized access management for applications led to elimination of orphaned accounts. Schneider National is a leading provider of transportation, logistics and related services. Schneider National serves more than 80 percent of the Fortune 500® companies.
- 38. Business Driven Application Management Using Oracle Enterprise Manager • Single management solution • Business-driven approach for managing applications • Fastest issue resolution Business TransactionsUser Experience Service Management User Session Analysis Business – IT Correlation Enterprise Ready Transaction Discovery Business Context Exception Management Dependency Models Performance Management Lifecycle Management
- 39. Customer Video
- 40. Optimize
- 41. Oracle Database 11g The Right Foundation for Enterprise Applications • Deliver faster performance • Eliminate downtime • Increase data security • Raise DBA productivity • Reduce hardware costs • Reduce storage costs
- 42. • Runs applications database on shared platform • Highly available and scalable • Adapts to changes in workloads Real Application Clusters Virtualize low cost servers into a shared resource Management Console Application Tier Oracle Real Application Clusters
- 43. “In our previous implementation of Siebel CRM, we ran a large, highly partitionable machine but the only way we could scale was up. We realized that we needed a way to scale horizontally. Oracle Real Application Clusters gives us that ability and the flexibility to bring in new processor technology as it becomes available.” Larry Walker Lexmark
- 44. “The State of Connecticut was able to satisfy its demands for increased system availability and reliability by deploying its Peoplesoft system on Oracle RAC with a Data Guard physical standby database” Angelo Romano, IT Manager State of Connecticut
- 45. 5% Active95% Less Active ORDERS TABLE (7 years) High End Storage Tier 2003 Reduce Impact of Data Growth Partition for performance, management and cost 2009 Low End Storage Tier 2-3x less per terabyte 2008
- 46. Significantly Reduce Storage Usage Advanced OLTP Compression • Compress large application tables • Transaction processing, data warehousing • Compress all data types • Structured and unstructured data types • Improve query performance • Cascade storage savings throughout data center Compression 4X Up To
- 47. Oracle Exadata Hardware and Software Engineered to Work Together • Extreme enterprise application performance • Consolidate OLTP, DW and batch workloads • Increase efficiency, save time, lower costs
- 48. #1 Application Server Platform Oracle WebLogic Server • Foundation for all Fusion Middleware products and Fusion Applications • #1 Application Server in Performance • #1 Application Server in Market Share • Foundation for Private Cloud Platform-as-a-Service: • Enables Applications to Shared Resource • Supports Both Server Virtualization and Clustering • Delivers Application Elasticity to Handle Spikey Workloads
- 49. Oracle Exalogic Elastic Cloud World’s Best Platform for Application Consolidation • Hardware and software engineered to work together • Fast to set up • Easy and low cost to operate • Supports all workloads – no configuration • Fastest Java performance • 10x+ boost in speed and capacity • Mission-critical • Reliability and performance • Isolation and security • Elastic scalability • Platform for consolidation
- 50. Maximizing the Value of Applications • Integrate silo applications and fragmented data to simplify implementation and upgrades • Extend applications to improve user experience and analytics for business users • Secure and manage across applications to reduce risk and improve manageability • Optimize application infrastructure and to lower costs while improving performance
- 51. What are Fusion Applications? • Started with a Modern Platform • Built to Co-exist with Other Applications • Reinvented the User Experience • Role-based user interface, embedded decision support, pervasive collaboration • Made Ready for the Cloud • Private or public cloud
- 52. Foundation for Oracle Fusion Applications 100% open-standards-based business applications Fusion Financials Fusion Human Capital Management Fusion Procurement Fusion Sales & Marketing Fusion Project Portfolio Management Fusion Supply Chain Management Fusion Governance, Risk & Compliance
- 53. Choice of Adoption Strategy Choose Your Next Steps Continue on Your Current Path • Upgrade to the latest Applications Unlimited release • Adopt Fusion Middleware for Extensions and Integration • Improve Database and Apps Management & Security Adopt a Co-Existence Strategy • Add new Fusion Applications modules or pillar (i.e. HCM, ERP, CRM) to your existing environment Embrace the Fusion Applications Suite • Deploy the complete suite of Fusion Applications
- 54. Next Steps 1. Evaluate Your Opportunities • What is your biggest challenge with your Applications? 2. Investigate Oracle Technology • Oracle Fusion Middleware & Oracle Business Intelligence • Oracle Database • Oracle Enterprise Manager 3. Take advantage of existing resources on Oracle.com: • Whitepapers on Oracle Apps & Database (www.oracle.com/database) • Resource Center on Oracle Fusion Middleware for Applications (www.oracle.com/goto/ofm4apps) includes free assessment • Follow our technology twitter accounts (OracleMiddle, OracleDatabase, OracleEPMBI, Oracle_EM) 62