Techniques of Emphasizing in written communication
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This document discusses techniques for emphasizing important information in written communication. It defines emphasizing as giving special importance or value to something in writing. There are several techniques discussed, including emphasizing through positioning key ideas at the beginning and end, repetition, increasing space around important topics, using simple sentences and active voice, and mechanical methods like italics, bolding, font size, case, and color. The document stresses choosing techniques appropriately and consistently to effectively emphasize core ideas without confusing readers.
Techniques of Emphasizing in written communication
- 1. TECHNIQUES OF EMPHASIZING IN WRITTEN COMMUNICATION 1 PRESENTATION ON BY ROOPESH V. NAMBOODIRI ROLL NO.: 40 VISAKH A. ROLL NO.: 51 SAYOOJ V. P . ROLL NO.: 45
- 2. Emphasizing - Meaning Emphasizing means “to show or state that something is very important or worth giving attention, to make something more obvious.” (Cambridge Advanced Learner’s Dictionary) Emphasizing means “give special importance or value to(something) in speaking or writing” (Oxford Advanced Learner’s Dictionary) 2
- 3. NEED FOR EMPHASIZING To project core idea To make communication effective To establish purpose To ensure attention and retention 3
- 4. Tips For Emphasizing Use Italics, bold, underscores, color etc. Don’t use in excess Use consistently to prevent readers from being confused 4
- 5. TECHNIQUES OF EMPHASISING 5 Emphasizing by Position Emphasizing by Repetition Emphasizing by Space Emphasizing by Sentence structure Emphasizing by Mechanical means
- 6. Beginnings and Endings carry more emphasis Place central idea in beginning and ending Emphasize these key ideas through sentence styles, paragraph EXAMPLE : 1) I can write letters much more quickly using a computer. “The computer enables me to write letters much more quickly”. 6 Emphasizing by Position
- 7. Emphasizing by Repetition Repetition of the last word of one line or clause to begin next. Example : My conscience hath a thousand several tounges, And every tongue brings in a several tale, And every tale condemns me for a villain.” (William Shakespeare, Richard III) Repetition of a word or phrase at the beginning of successive clauses Example : “I want her to live. I want her to breathe. I want her to aerobicize.” (Weird Science,1985) 7
- 8. Giving more space to central idea. The more space one gives a topic, the more emphasis the topic receives. 8 Emphasizing by Space
- 9. Place important information in short phrases/simple sentences so that it will not have to compete with other information for the readers attention. This can be done by : a) Careful choice of words b) Use of strong words c) Use of active voices Example : Harry ate six shrimp at dinner. (active) At dinner, six shrimp were eaten by harry. (Passive) 9 Emphasizing by Sentence structure
- 10. USING ITALICS Gives light emphasis. Use for sophisticated stressing of words. Example : The opera Vanessa is written by Samuel Barber. UNDERLINING More insistent. Works well for emphasis of complete phrase. Underlining will bring attention. Example : Answer all the questions. 10 Emphasizing by Mechanical means
- 11. Emphasizing by Mechanical means (contd....) BOLDING Is clearly visible when you first look at the whole page. The emphasized text strongly stands out from the rest of the text. SETTING SIZE Bigger fonts stand out more and small fonts recede. But beware of reducing readability by mixing font sizes too much. UPPERCASE AND LOWERCASE Uppercase characters are capital letters. Lowercase characters are small letters. Example : pen – lowercase PEN - Uppercase 11
- 12. Emphasizing by Mechanical means (contd....) COLOUR Colour plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. Colours communicate invisibly Yellow – warm, exciting, happy Blue – deep, peaceful, supernatural Green – peace, stillness, nature White – harmony, silence, cleanliness Black – grief, dark, unknown Red – glowing, confidence, alive Orange – radiant, healthy, serious (Wassily Kandinsky) 12
- 13. CONCLUSION In every writing project, a clear plan,emphasizing and strong knowledge of your audience will help you make the most effective way to communicate 13
- 14. REFERENCES Sinha K.K :Business Communication ‘EFFECTIVE BUSINESS COMMUNICATION’ – Herta A.Murphy, Herbert W. Hildebrandt, Jane P. thomas – seventh edition http://wikipedia.english/grammer./passive/active 14
- 15. QUESTIONS IF ANY ?? 15
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