Technology Alphabet Soup
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This document discusses key technology terms and strategies for higher education institutions. It introduces common web tools like content management systems (CMS), e-communications, customer relationship management (CRM), and social networking. It also discusses how Gettysburg College evaluated technologies, executed a web redesign, and assessed the impact through user data, macro data, focus groups, and benchmarks. Strategies for institutions include understanding available tools, aligning resources, and using data to evaluate decisions and their effects.
![Thank you Questions / Discussion Paul Redfern Director of Web Communications & Electronic Media Gettysburg College [email_address]](https://image.slidesharecdn.com/technologyalphabetsoup-090315204220-phpapp02/85/Technology-Alphabet-Soup-29-320.jpg)
Technology Alphabet Soup
- 1. Technology Alphabet Soup Paul Redfern Director of Web Communications & Electronic Media Gettysburg College
- 2. Introductions My background Gettysburg College Gettysburg Web Structure What do you hope to get out of today?
- 3. Questions for today What do you need to know to maximize the impact on your institution? What should you be thinking and asking about as it relates to your institution? What are strategies for benchmarking and assessing the impact of these tools?
- 4. What do you need to know to maximize the impact on your institution?
- 5. The world of web 2.0 The web used to be a place where information was provided - now the web is interactive Authenticity Blogs Youtube User Generated Content - Comments - Rating - Share
- 7. What are the buzz words we use? CMS E-communication CRM Portals / Online Communities Social Networking
- 8. CMS Content Management System Trend in higher education web redesign Costs vary between systems Decentralized way to manage web content
- 9. E-communication Many different tools and costs E-mails / E-postcards / E-newsletters Sends and manages mailing lists Provides data on opening rates and where recipients click to and from a campaign
- 10. CRM Customer Relationship Management Many different definitions Used by higher ed at varying levels Manages interactions between a customer and the institution Examples – Amazon & Netflix
- 11. Portals & Online Communities Gateway provided by the College Multiple audiences use multiple vendors Different look and feel from public website Personalized Provides Services
- 12. Social Networking Networking opportunity offered by a third party All audiences are participating Examples – Facebook / mySpace Gettysburg Class of 2012 – 131 members Gettysburg College Alumni – Over 800 members
- 13. What do you need to know to maximize the impact on your institution? Questions/Discussion
- 14. What should you be thinking and asking about as it relates to your institution?
- 15. Gettysburg College Web Decision Making Philosophy Strategic What technologies give us the most return on the investment of our time and money? Execution What can we execute well?
- 16. How do we execute the philosophy? Resources How do we take advantage of current resources? Do they need to be realigned? Which ones do we need to advocate for? Data and Assessment Data (user data & focus groups) drives decision making Use benchmark data to assess decisions
- 17. Gettysburg Timeline Dec 2004 – Presidential decision to redesign web June 2006 – Launched new redesign/CMS June 2006 – Added Web Communications Office / web budget 2006 – 07 School Year – Started incorporating video & podcasting May 2007 – Added integrated E-communication tools July 2007- Realigned communications resources to support web Fall 2007 – Launched CRM prospective students/alumni Winter 2007/Spring 2008 – Starting to add Web 2.0 tools
- 18. Where are the gaps? Intentionally Social Networking Blogs We can’t execute Print to Digital Print on demand
- 19. What can we do better? Video Using youTube More Authentic Connecting print and web Reusing content Alumni Magazine
- 20. What should you be thinking and asking about as it relates to your institution? Questions/Discussion
- 21. What are strategies for benchmarking and assessing the impact of these tools?
- 22. User Data Hits - Unique visitors - Time on site
- 23. Macro Data
- 24. Detailed Data
- 25. Other Data How do we measure success of redesign? 15% increase in applications for admission 133% increase in number of online gifts 85% increase in total amount of online gifts 75% increase in Conservatory Auditions
- 26. Focus Group Data Prospective Students Current Students Faculty Staff Alumni
- 27. What are strategies for benchmarking and assessing the impact of these tools? Questions/Discussion
- 28. Questions for today What do you need to know to maximize the impact on your institution? What should you be thinking and asking about as it relates to your institution? What are strategies for benchmarking and assessing the impact of these tools?
- 29. Thank you Questions / Discussion Paul Redfern Director of Web Communications & Electronic Media Gettysburg College [email_address]