Technology organization environment framework in cloud computing

TELKOMNIKA Telecommunication, Computing, Electronics and Control
Vol. 18, No. 2, April 2020, pp. 716∼725
ISSN: 1693-6930, accredited First Grade by Kemenristekdikti, No: 21/E/KPT/2018
DOI: 10.12928/TELKOMNIKA.v18i2.13871 Ì 716
Technology organization environment framework
in cloud computing
Iqbal Ahmed
Department of Computer Science and Engineering, University of Chittagong, Bangladesh
Article Info
Article history:
Received Aug 12, 2019
Revised Jan 2, 2020
Accepted Feb 7, 2020
Keywords:
Cloud computing
SMEs
Technology adoption
TOE framework
ABSTRACT
Cloud Computing is a rapidly emerging technology over the last few years, that has
abolished the burden of purchasing heavy hardware and software. Cloud computing
has been advantageous to Small and Medium-sized Enterprises (SMEs), though many
SMEs have not adopted to delve into its appealing benefits. To increase the cloud
adoption rate in these Enterprises, the most important thing is to understand the
aspects which influence the cloud adoption. The article focuses on these factors, which
influence the use of cloud services by establishing the three layer hierarchical frame-
work based on the grounded on the Technology Oriented Environmental (TOE)
framework through systematic literature review. Because cloud-based solutions offer
numerous benefits for companies, they have precious cloud determinants. This paper
therefore took into account the Technology Organization Environment TOE model for
Cloud Computing adoption. In addition, the questionaries designed at the end also
indicate the significant connection in the decision of adoption between three context
of TOE. Moreover, the designed questionaries has been used for the analysis of cloud
computing adoption in Bangladeshi SMEs.
This is an open access article under the CC BY-SA license.
Corresponding Author:
Iqbal Ahmed,
Department of Computer Science and Engineering,
University of Chittagong, Chittagong-4331, Bangladesh,
Email: iqbal.ahmed@cu.ac.bd
1. INTRODUCTION
Nowadays, cloud computing has been a major agenda in the computing field. Cloud computing is the
on-demand delivery of computer system resources as a service over the network [1]. The features of cloud
computing, including scalability, flexibility and pay-per-usage model [2] has the potential to influence the
various aspects of social and economic activities globally in various types of enterprises. Cloud computing
offers enormous benefits to all organizations and enterprises, including SMEs [3]. SMEs are the enterprises
in which amount of personnel are less than certain limits, and they are control the data of high sensitivity.
Some cases of sensitive data which is controlled by SMEs are: data of intelligence agencies and government
federal, financial data of companies, purchase contracts, company databases, de-identified research data, bank
associated data like bank accounts, pin, passwords, balances and dealings, trade secrets, email accounts, drug
formulas, accounting records and source codes [4]. The adoption of cloud computing is growing rapidly as it
allows enterprises to concentrate on their essential business events, and, thus, efficiency is improved [5]. An
adequately adopted cloud provides a plenty of benefits to the enterprises such as unlimited computing power,
easy access of data and applications, lower IT expenditure, and build up competitive advantage. Recently,
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TELKOMNIKA Telecommun Comput El Control Ì 717
SMEs has shown a great concern in including cloud computing to their overall Information technology (IT)
strategies. A recent report by Mckinsey [6] on the adoption rate of cloud service by SMEs informed that, 70%
of SMEs have formerly bought at least two cloud service, and 40% have bought six or more cloud services.
Nevertheless the touted benefits of cloud computing, its adoption and implementation in SMEs is faced with
many challenges including national and international regulations, shortage of industry-specific conformism
to principles, security and privacy threats [7-9]. Due to these challenges, some enterprises are quiet anxious
around the threats of shifting business-critical applications to the cloud. There is therefore the need to under-
stand the factors that can influence their rate of adoption in companies in order to grow in cloud computing.
This study will examine the perception of IT professionals as regards cloud services in the context
of the Technology Organization Environment (TOE) and IT professionals are concerned about their adoption
[10]. Recently, adoption of technology has become the most advanced area for research in Information Systems.
Most researchers focused on the new factors that affect technology adoption at both the individual, the organiza-
tional levels. Various theories and models established to explain technological adoption, assuming new factors
in all practicable areas. These include Reasoned Action Theory (ART), Planned Conduct Theory, Technology
Model for Acceptance (TAM), comprehensive TAM, unified technology (UTAUT) and the motivational model,
the Theory of Innovation Dissemination, social cognitive theory and Technological Environment Organization
(TOE). Much research conducted at the individual level of technology adoption and a few organizational tasks.
This study focuses mainly on the organizational framework, such as the Environment Technology Organization
(TOE). The context of an organization has a big effect on accepting and carrying out the revolution. TOE is the
framework covering three different roots in the perspective of an organization in the decision-making process.
Technological, organizational and environmental contexts are these fundamental principles. In this field of
technical adoption, it takes an hour to look at future research opportunities. The TOE Framework contributes
too many areas by explaining different technological developments, such as e-commerce, business resource
planning, green IT Start-Up, cloud computing, Small and medium-sized companies (SMEs), etc.
2. BACKGROUND STUDY
2.1. Technology Adoption
Technology adoption for information systems is a mature field of research. In [11]defined technology
adoption as the stage in which an individual or an organization will be able to choose a technology for use.
The problems relating to technology adoption have gained more prominence in recent days with rapid progress
in technology innovations of every imaginable field. Great investment for the introduction of new technologies,
made by organizations and governments that can bring a change in the life of users. However, such investments
cannot produce results unless the intended users adopt innovations. The evolution of this field of research in
information systems must understood and future research opportunities examined [12].
Figure 1. Common Cloud Computing Adoption Models
Technology organization environment... (Iqbal Ahmed)

718 Ì ISSN: 1693-6930
2.2. Cloud Computing
According to National Standards and Technology Institute (NIST) ”cloud-based computing as a model
that provides fast, convenient on-demand network access to an interaction with a shared bundle of computer
resources configurable (e.g., networks, Servers, Storage, Applications, Services). It fosters availabilities that are
composed of five basic features (self service on-demand, broad network access, pooling of resource sources,
rapid elasticity and measured service) three models: (Software as a Service (SaaS), Platform as a Service
(PaaS), Infrastructure as a Service (IaaS). A variety of cloud services have been available over the past several
years. The cloud deployment models in particular need to be taken into account for a cloud infrastructure
installation organization. Here, one of the four models can be selected. A private cloud provides organizational
computing services to members of a single organization. Your cloud system is located in your own data center
or via an internet data center, which is rented out and operated on-site or managed on an individual basis by
a third party [13]. The community cloud provides computer services to enable collaboration for a mission,
security or compliance for a specific purpose. Public clouds may be operated by any public cloud company,
such as Amazon, Microsoft and Sales Force [14]. The cloud is not limited to one person or a company.
There is a hybrid cloud model running on two or more models [15]. As computer services are required, the
market continues to increase for companies that cover latency-free and worldwide safe services [16]. Unbiased,
companies have started considering how to use hybrid IT in a complex IT environment by combining IT systems
and services? Therefore, companies need a systemic approach to set key cloud computing models and IT
network values should help to effectively manage cloud computing systems [17].
2.3. Adoption Methods and Theories
There are a number of technological innovation and technological adoption theories and studies.
Various theories and models for clarifying the occurrences of technological adopt hypothesize new factors
in all practicable fields [18]. Utmost common theorization is Technology Acceptance Model (TAM), Theory of
Planned Behavior (TPB), Unified Theory of Acceptance and Use of Technology (UTAUT) and TOE framework
(Technology- Organization-Environment). The Figure 1 shows few common cloud computing adoption models
and Table 1 presents their brief descriptions.
Table 1. Adoption methods and theories
Adoption Models Developed By Published Year Used As
Diffusion of Innovation (DOI) Everett Roger In 1960 Individually/Organizationally
Theory of Reasoned Action (TRA) Fishbein and Ajzen In 1975 Individually
Social Cognitive Theory Albert Bandura In 1986 Individually/Organizationally
Technology Acceptance Model (TAM) Davis, Bagozzi and Warshaw In 1989 Individually/ Organizationally
Technology Organization Environment (TOE) Fleischer and Tornatzky In 1990 Individually/Organizationally
Theory of Planned Behavior (TPB) Ajzen In 1991 Individually
Motivation Model Davis et al. In 1992 Individually
Extended TAM Venkatesh and Davis In 1996 Individually/Organizationally
Unified Theory of Acceptance and Use of
Technology (UTAUT)
Venkatesh and Morris In 2003 Individually/Organizationally
2.4. Technology Organization Environment (TOE)
Technological Organizinng Environmental (TOE) framework is proposed to study the use of tecnolog-
ical innovations [19]. They maintain that the decision to adopt technological innovation based on environmental
and organizational factors and technological characteristics. This framework therefore envisages a three-fold
framework for technological innovation assumption and execution: the technical, the structural and the envi-
ronmental context.
(a) Technological Context The technological background refers to the relevant technologies in the enterprise.
This includes existing, company- related tools and emerging technologies.
(b) Organizational Context The organizational perspective describes the organizational characteristics. Joint
organizational characteristics include corporate size, centralizing degree, formality, management
structure complexity, Quality of its human resources and domestic slack resources [20]. Organizational
characteristics may also reduce or make it possible for technological innovations to be adopted
and implemented.
TELKOMNIKA Telecommun Comput El Control, Vol. 18, No. 2, April 2020 : 716 – 725

(c) Environmental Context The environment is the space where an organization carries out its activities. This
includes occupational associates, participants and the administration [21]. It is outside of an organization,
which has restrictions and prospects on high-tech revolution. This makes the TOE structure widely
applicable in various disciplines, because researchers can choose each dimension based on innovation
and organizational characteristics such as the work of [22]. In contrast to certain theories or models in
the study of Information Systems, the TOE Framework is a generic theory which only mentions several
aspects of adoption, without stating the factors of each dimension.
3. THE PROBLEM STATEMENT
There is plenty of study at the individual level of technology adoption and a few organizational activ-
ities. The purpose of this paper is to conduct a collected , systematic review analysis to classify critical aspects
of information technology adoption in cloud computing organizations under the roof TOE framework.
4. RESEARCH AND REVIEW ANALYSIS METHOD
Followed by the methodology of systematic literature review, research documents with proper key-
words and buzzwords are downloaded from various authentic sources. The following electronic databases were
retrieved for the literature search, chosen due to their content being related to the discipline: Google Scholar,
academic databases including IEEEXplore, Springer Link, ScienceDirect, ACM Digital Library, Elsevier etc.
The next Figure 2 gives the idea of systematic review process.
Figure 2. The Systematic Literature Review Process
This paper examined what most of the researchers in this field were focusing on. In the initial search,
the paper focused on keywords like model of technology adoption, theories and model of adoption in SMEs
etc. Hottest documents have again searched online to contain any missing documents, which have been left out
due to new keywords. Since we wanted to look over the years and not apply these theories and models, we have
collected papers that provide a general overview of some of the main theories evolved over the years. Seminar
and Conference papers on these theories have been downloaded and thoroughly studied to understand the TOE
in the domain of Cloud Computing.
5. SYSTEMATIC LITERATURE REVIEW
Although some identified factors may vary from study to research in three contexts, TOE has a strong
theory and consistent support [23]. For example, In [24], they regarded the TOE as the main historical evidence
of e-business diffusion, while in [25] proposed the TOE model to understand the use of RFID by manufacturing
companies that want to increase the visibility and efficiency of the supply chain. SMEs use the green practices
to analyze the drivers that influenced by TOE Framework. In the [26], results have demonstrated that SMEs’
use of Enterprise Adoption (EA) affects technology, organization and environment, concentrated on aspects
that affect SMEs adoption of Customer Relationship Management (CRM) and e-procurement systems. This

720 Ì ISSN: 1693-6930
implies that the TOE model is a powerful tool for foreseeing how SMEs will accept EA. The factors of use of
CRMs in hospitals have been discussed in [27]. The TOE framework was used as a test model by [28], who
carried out a query to investigate electronic commerce factors among mid-to small- scale (small and medium)
926 companies in Vietnam. Mobile corporations have been investigating through TOE conjunction [29].
The TOE framework used to analyze and develop hierarchical dynamics that stimulus the use of cloud
computing in companies [30]. Following an analysis of factors, the most important effects on companies,
the organization, and the environment, have been found in technology. These findings have shown that TOE
is an appropriate framework for research on Information Technology (IT) system adoption. The results of
the study may also allow companies to dedicate resources to develop the successful rates of cloud computing
according to the mass of each factor, with lower costs and higher efficiency. Furthermore, results for cloud
providers can provide information on the needs of customers and offer appropriate operations and marketing
strategies. This defines the three-factor hierarchy that influences cloud computing adoption in companies which
represents in Table 2.
Table 2. Three layer hierarchy factors affecting EA of cloud computing
Technology organization environment (toe)
Technology
Related Improvement
- Cost Advantage
- Efficiency
- Flexibility
- Capacity Management
- Robustness
- Security Concern
Compatibility
- Easy to use
- Usefulness
Organization
Top Management Support
- Vision for Long term
- Commitment of Resources
- Establishing Goal
Organization Readiness
- Financial Readiness
- Technological Infrastructure
Environment
Competitive Pressure
- Industrial Structure Variations
- Relatively Economic Position Increase
- New Business Peer Group
Administration Regulation
- Management Inducement
- Regulation, Strategy
Technology Support Infrastructure
- Access to the Vendor
- Suitable User and Technical Assistance
- Provider Relationship
6. TOE IN CLOUD COMPUTING ADOPTION REVIEW ANALYSIS
Most cloud adoption studies expending the TOE framework define a technological context in terms of
innovative technology features. A brief review of articles using the TOE Framework to understand cloud
adoption described in Table 3. This paper shows how different perspectives can consolidated through an
integrated approach to the understanding of cloud organizations. With four key themes, cloud offerings and
their compatibility with business needs can reviewed by organizations. Consequently, this article affects both
research and practice. Additionally, the quick checklist use to see how the cloud organization’s different
aspects work. Further, this paper can help to understand how different factors affect cloud adoption probabilities
in different SMEs. The following are sample questions designed from the three perspectives, which must
comply with the Technology Organization Environment (TOE) selection when adopting cloud computing.
The designed questionnaires represents in Table 4
The adoption of TOE in cloud computing for 20 SMEs in Bangladesh are analyzed under the three
context (Technical, Organizational and Environmental). All these SMEs are ready to adopt cloud computing
the designed questionnaire of Table 4 has been used to them. The analysis of TOE adoption in cloud computing
for 20 SMEs of Bangladesh are shown in next Figure 3.

Table 3. TOE in Cloud Computing and Review Analysis with four main theme
Papers Domain Method Technology
Context
Organization
Context
Environment
Context
Low, Chen
et al. [31]
Business A framework based sur-
vey collected data from
111 high-tech companies
in Taiwan.
Relative Benefit, Com-
plexity and Compatibility
Support for top
management, firm
size, readiness for
technology
Competitive Pres-
sures and pressure
from trading part-
ners
Nasir and
Niazi [32]
Business Effectiveness of the
CAAM in assessing
readiness of the organiza-
tion to implement cloud
computing is assessed
through 3 case studies
Not Significant Learning Capacity,
IT Capacity of the
organization
Competitive
pressure, Net-
work dominance
expectations
Borgman,
Bahli et al.
[33]
Business In semi-structured inter-
views, this qualitative re-
search project compiled
data in 15 different SMEs
by adopting the theoretical
TOE framework.
Compatibility, Complex-
ity, trail ability, relation
advantage
Innovation and
knowledge prior to
that.
Size, top manage-
ment support, in-
novation, IT expe-
rience prior to im-
plementation
Borgman,
Bahli et al.
[33]
Business Developed an enlarged
TOE framework in a
number of hypotheses
carried out by 24 global
firms in several industries
Compatibility and Rela-
tive Advantage
Top management
assistance, firm size
and business user
IT expertise
Environmental
Competition and
regulation
Lorraine
Morgan
[34]
Business 3 case studies by service
providers and their cus-
tomers in literature will
build on this research,
which does not address the
complex and diverse na-
ture of adoption in existing
cloud technologies
Compatibility and Com-
plexity, relative advantage
and ability to test
IT executives
fear of losing
control of their
IT environment
is necessary for
collaboration and
openness, increased
traceability and
auditability
Risk assessment
and safety and
legal issues
Mathews
Z. Nkhoma
[35]
Business The quantitative approach
for this study is the devel-
opment and validation of a
conceptual theory model
Compatibility, Security,
Reliability and Availabil-
ity, Extension of existing
applications
Lack of compliance
with IT standards
Complexities
in the hidden,
Shared best
practices, Cost
Flexibility, market
adaptability
Amin
Saedi [36]
Business
Technical
The researcher analyzed
the data after gathering the
data from the interview
Relative benefits, Compat-
ibility, Accessibility, Data
Security, Privacy Manage-
ment
Compatibility, ac-
cessibility, privacy
and data security
deficiencies
Savings in costs,
relative benefits,
compatibility,
accessibility, se-
curity and privacy
impairments
Hsu, Ray et
al. [37]
Business They have empirically
tested their research
model with 200 Taiwanese
companies
Benefits received, business
issues
Capacity for IT Not Significant

722 Ì ISSN: 1693-6930
Table 3. TOE in Cloud Computing and Review Analysis with four main theme
Papers Domain Method Technology
Context
Organization
Context
Environment
Context
Ezer Osei
Yeboah-
Boateng
[38]
Business In order to overcome the
sample selection error,
random sampling and
purposeful sampling were
used.
Cloud service testing
capacity, provision of
essential IT infrastructure
and resources, existing
system compatibility,
strength of in-built
safety systems, employee
learning capacity, limited
technological expertise
in similar technologies,
non-performance of cloud
services in support of
operational operations
Top management
support and partici-
pation, resistance to
new technologies,
work, culture and
style conformity,
organizational
structure and size
impacts and an
Initial Industry
Adopters
Providers appro-
priate user and
technical support,
the selection of
qualified and
expert cloud
vendors, market
influence, nature
of industry,
relations be-
tween suppliers,
government and
competitors
Gangwar,
Date et al.
[15]
Business Data was gathered from
280 IT, manufacturing and
finance companies in India
through a questionnaire
Compatibility, Complex-
ity, relative benefit
Preparation, Top
management,
Training and
Education
Support for Com-
petitive pressure
and trade partners
Nedev [39] Business A case study is carried
out from information col-
lected by a large multi-
national company through
interviews with four IT
managers. The results
for the studied popula-
tion can only be gener-
alized by the qualitative
method and comfort sam-
pling technique
A relative benefit, compat-
ibility, redundancy, safety
and performance
Pressure on com-
petitive and busi-
ness partners
Size and techno-
logical prepared-
ness of a company
Table 4. TOE questioner of cloud computing
TOE of cloud adoption
Technology
- Does the cloud support the systems that are complex?
- How does this cloud supplier have safety mechanisms and expertise?
- Could the cloud replicate the security measures?
- Is the cloud capable of interfacing seamlessly with other legacy cloud applications?
Organization
- How well the top managers are aware of the advantages and risks of moving to the cloud?
- How large would the project be depending on the company’s size?
- How well qualified are our IT resources for cloud-based application issues?
- How dramatically the system’s working environment will change for cloud employees?
- Is the cloud-based work environment a new way to do things?
Environment
- How far the cloud-based application has entered the industry?
- Do the cloud already been adopted by important competitors?
- Will pass all regulatory and audit controls in the cloud based system?
- How many cloud-based suppliers have industry expertise and organizational application?
- Do these suppliers have references in the industry or in the specific application?
- A large number of suppliers can be chosen?
- Can cloud vendors replicate or guarantee current terms and conditions?

Figure 3. Analysis of TOE framework in Bangladesh’s SMEs
7. CONCLUSION
The ultimate objective of this study was to conceptualized the link between the TOE framework and
the decision of organizations (SMEs) to adopt cloud computing and all three factors that are positively linked
to the decision to adopt cloud computing. In addition, the analysis of the review was significant to understand
the factors to adopt cloud computing in TOE framework for many recent days organizations. This paper is not
free of limiting factors, it only looked for academic papers, white papers, magazine articles, other academic
literature databases and papers from forward and backwards searches, whose inclusion would help capture more
cloud adoption problems for different types of organizations. In this study, from application to environment,
various micro as well as macro level aspects considered in the integrated perspective. Finally, the quick
checklist can serve as the roadmap to support organizations/SMEs, using the relevant questions, in exploring
four distinction aspects of cloud acceptance.
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BIOGRAPHY OF AUTHOR
Iqbal Ahmed got his Bachelor of Science (BSc) Honors degree in Computer Science and
Engineering from University of Chittagong, Bangladesh in 2007 and achieved joint Master de-
gree from PERCCOM program of European Union in September 2015. He received his Master of
Complex System Engineering degree from University of Lorraine (UL), France then Master in Tech-
nology from Lappeenranta University of Technology (LUT), Finland and Master degree in Pervasive
Computing and Communication for Sustainable development from Lulea University of Technology
(LTU), Sweden. He received his Ph.D. degree from the Department of Information Science, Saga
University, Japan in 2018. He has been working as an Associate Professor in the department of com-
puter science & Engineering in University of Chittagong since August 2018. His current research
interest lies in the field of green and sustainable computing, cloud computing and information pro-
cessing. He has been awarded Cat-A scholarship of Erasmus Mundus from European Union two
times in 2010 and 2013 respectively.

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