Techs & the City: How Startups Can Remake the American Downtown
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The document discusses how startups and technology companies can help reinvigorate downtown areas in American cities. It describes initiatives like New York City's H.E.L.M. program that awarded grants to tech companies willing to locate in Lower Manhattan, helping diversify the local economy after 9/11. Similarly, the New Orleans Business Alliance (NOLABA) was formed after Hurricane Katrina to promote economic growth through business recruitment and supporting the city's entrepreneurial ecosystem, including incubators and tech events. The document advocates developing industry clusters and increasing capital availability to help local startups grow and ensure cities benefit from the new economy.
Techs & the City: How Startups Can Remake the American Downtown
- 1. Techs and the City: How Startups Can Remake the American Downtown Bret Nolan Collazzi HR&A Advisors March 2014
- 2. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan1 New York | High Line HR&A Advisors, Inc.
- 3. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan2 Nationally | The new economy is driving downtown office growth. New OrleansNew York CitySan Francisco
- 4. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan3 Seattle | Amazon HR&A Advisors, Inc.
- 5. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan4 Las Vegas | Zappos HR&A Advisors, Inc.
- 6. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan5 Detroit | Quicken HR&A Advisors, Inc.
- 7. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan6
- 8. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan7 CONTEXT what you have GOALS what you want Our Approach DESIGN what you do
- 11. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan10 Context | Lower Manhattan in recovery. HR&A Advisors, Inc. $4MFEDERAL GRANT
- 12. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan11 Context | Post-9/11 economy has a different look. Source: Alliance for Downtown New York
- 13. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan12 Take the H.E.L.M. will help attract critical high-growth industries to the area, and ensure Lower Manhattan remains a global center of innovative business activity for decades. ̶ Seth W. Pinsky, then-President of NYCEDC, in 2012 “ ” Goal| Diversify the Lower Manhattan economy.
- 14. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan13 Design | The basics.
- 15. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan14 Design | How do we judge applicants? 1. CAPACITY TO BRING THE BEST AND BRIGHTEST 2. ABILITY TO PROMOTE LOWER MANHATTAN 3. OVERALL SUBMISSION QUALITY
- 16. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan15 Design | OK, pick a winner. vs.
- 17. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan16 Design | Setting conditions.
- 18. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan17 Results | Significant interest and substantial prizes. 600+ applicants $2.5M+ in prizes
- 19. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan18 Results | Significant investment in Lower Manhattan. 1/21/2
- 20. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan19 Results | “Showed the door” to Lower Manhattan. We hadn't seriously considered Lower Manhattan before we started applying to H.E.L.M., and we're thrilled to now have our headquarters here. ̶ Alexa and James Hirschfeld Co-founders, Paperless Post HELM 1.0 Winners “ ”
- 21. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan20 Results | Generating buzz and enthusiasm. SOMETIMES SMART SOMETIMES LUCKY
- 22. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan21 Results | New-to-NYC recruitment has been challenging. H.E.L.M. APPLICANTS, BY ORIGIN
- 24. Formation of NOLABA • The idea for the New Orleans Business Alliance (NOLABA) was hatched following the events of Hurricane Katrina • Thanks to the strong leadership of Mayor Landrieu and the local business community, NOLABA became a reality in August 2010 • NOLABA is a Public/Private Partnership whose mission is to grow jobs and wealth for all the citizens of New Orleans 23
- 26. Strategic Planning: ProsperityNOLA Promote Entrepreneurship: 25 • Working with New Orleans BioInnovation Center to facilitate collaboration in the bioinnvation entrepreneurship space including Innovation Louisiana 2014 • Collaborating with the incubator Propeller to produce Capital 101, to educate entrepreneurs about the various forms of capital • Supporting and promoting PowerMoves.NOLA and InNOLAvation
- 27. Context: Entrepreneurial Assets • Existing incubators – NOBIC – Idea Village – Launch Pad – Propeller • Idea Village & New Orleans Entrepreneur Week • NOLA Tech Week • Hackathons & TechCrunch • Goldman Sachs 10,000 Small Businesses 26 • Creative Culture – Quality of Life – Share of residents with a Bachelor’s or more grew by 26% from 2000 to 2011 – New Orleans leads the USA by 30% in number of startups‐per‐capita
- 28. Results: Ideas for the Future 27 • Companies grow from start‐up to established phase • Increase all forms of capital available to entrepreneurs in New Orleans and expand the number of angel investors and venture capital firms in the area • Develop more cluster specific incubators – BioInnovation Center Phase II – Creative Digital Media incubator How do we get there?
- 30. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan29 Context | Changing priorities.
- 31. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan30 Context | Big Tech in NYC is growing.
- 32. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan31 Context | Open data has been done.
- 33. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan32 Goal | Make the old new again. EXCITEMENT INCLUSION RESULTS
- 34. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan33 Design | High-energy events with public exposure.
- 35. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan34 Design | Not just apps anymore.
- 36. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan35 Design | Introduced BigIdeas. HOUSING ENVIRONMENT JOBS & ECONOMIC MOBILITY HEALTH TRANSPORTATION ARTS & CULTURE PARKS & OPEN SPACE YOUTH SERVICES
- 37. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan36 Results | BigApps is a big test… Launching April 30
- 38. Takeaways
- 39. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan38 Takeaways | If I leave you pondering three things, let them be… CONTEXT COMES FIRST BUILD IT NOT TO LAST THINK LIKE A STARTUP
- 40. Techs and the City: How Startups Can Remake the American Downtown Bret Nolan Collazzi HR&A Advisors March 2014