Building Great Relationships
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The document discusses strategies for building strong, trusting relationships with clients to enhance work quality, manage costs, and resolve issues. It provides practical advice for various roles, such as firm leaders and project managers, on effective communication, understanding client needs, and conflict resolution. Ultimately, it emphasizes the importance of trust and personal connections in fostering client loyalty.
Building Great Relationships
- 2. Making Your Clients Love You
- 3. Making Your Clients Love You A good, trusting relationship with your clients—whether in-house or external—can inspire higher quality work, defuse arguments about costs, and overcome problems when something goes awry. Together we’ll look at ways firm leaders, project managers, and creative staffers can strengthen their client relationships, including: Communicating the value of what your group brings to your client How to define success for a project Living the brand and getting to know the end customer Building a personal relationship with your clients How to listen.
- 4. Making Your Clients Love You
- 5. Learn the secrets of creating long-term, trusting client relationships. Whether you're a freelancer or running a design firm or ad agency, you'll pick up practical advice on how to defuse conflicts, communicate the value of your services, and pave the way for better work.
- 6. Client love
- 7. Assignment
- 10. Preparation
- 11. Best chapter
- 13. Client panel
- 14. Disappointment
- 16. Clients
- 17. Clients Negotiation
- 18. Clients Negotiation Strategy
- 20. “Triple Check” and “No Check”
- 21. Subtle signals
- 23. Taking notes?
- 25. Research Strategy Design Production Printing
- 26. Research Strategy Design Production Printing
- 27. Trust
- 28. Rehearsals
- 29. Smoothing out the bumps
- 30. Client panel
- 31. “Don’t try to sell me anything”
- 32. “Give me an overview so I can get up to speed quickly”
- 33. “Manage the meeting”
- 34. “How about something positive?”
- 35. “We changed agencies because the new guys knew more about us than we knew our selves”
- 36. “I had an AE once that was a master organizer”
- 37. “He was at his best when problems happened”
- 38. Mr. Insider
- 40. From project to sales
- 41. Agency circle of life
- 42. What am I selling?
- 43. What am I selling? Myself
- 44. The New Business Team The heartbeat of the agency is new business. Targeting, planning the chase, the win. The power of it can be intoxicating. The best, the brightest, the most experienced are on the team. They work as a group at the fastest pace in the agency addressing client marketing problems on the fly in a life and death competitive environment. They know how to translate the agencies past experience into relevant stories that captivate prospective clients. And the winners are very, very good indeed. Those who get ahead fastest in the agency do so by attaching themselves to the new business team. I recommend doing anything to get on the team and learning from the best.
- 45. Exercise 1 List your findings