Telling your story presentation (with notes)

Editor's Notes

• #3: Look us up at ComGroup.com and find out about all the cool work we do and see the great clients we work for.
• #5: How do you define a story? Webster’s definitions Storytelling is the conveying of events in words, sound and/or images, often by improvisation or embellishments Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values.
• #6: A type of product manufactured by a particular company under a particular name. For our purposes - Your “brand” is what your prospect or customer thinks of when he or she hears your brand name.
• #7: Telling your story starts with some inner reflection and thinking Does your brand capture your organization’s essence What is your brand promise? Is everyone in your organization living your brand?
• #9: Message focus Audience priority Channel Selection
• #10: What feedback do you receive? Are your customers and prospects responding to your story? How can you improve your storytelling?
• #11: Capture your brand promise– write it down Recruit a few brand ambassadors Make sure that everyone communicating about your brand sings the same verse from the same hymnal Tell your story where you audience listens
• #12: After question start rolling, move forward for final title slide