Biz analysis - case soft performance
- 1. TEMO Spring 2011 Case 1 Analysis “SOFT – PERFORMANCE” Group 6 TEMO 2011 - Group 6 1
- 2. SOFT PERFORMANCE (SP) -Owned and operated by 2 DTU students -Employees: all DTU students -Main Product: KPI management systems for companies Rough Analysis: -Decreasing Demand of the product -Apparently the product is not used by clients -High rotation of SP personnel -No surplus from the business TEMO 2011 - Group 6 2
- 3. Assumptions • The product may be really helpful for companies but he is misused. • The two funders want to get their master degree TEMO 2011 - Group 6 3
- 4. SWOT Analysis STRENGHTNESS WEAKNESSES -Good technical capacities -No management experience in SP -Relatively established brand -High rotation of personnel -Experience developing their products -Inappropriate structure of the company OPPORTUNITIES THREATENS -Possibility to offer uploads and training -Possible new competitors with for better using of the product. innovative products -KPI’s can be changed for another management tool TEMO 2011 - Group 6 4
- 5. The problems Not enough efficient Not enough efficient --Employees work overtime Employees work overtime Good speed and flexibility Good speed and flexibility --Problems of cost management Problems of cost management --A produce is just used once A produce is just used once Competitive Competitive Advantage Advantage Responsiveness to customers Responsiveness to customers Product of high Product of high --Demand is decreasing Demand is decreasing quality quality --Clients do not know how to Clients do not know how to use the project use the project --KPIs can’t be affected by KPIs can’t be affected by middle manager middle manager TEMO 2011 - Group 6 5
- 6. It is vital to increase efficiency and effectiveness Low Efficiency/ High Effectiveness High Efficiency/ High Effectiveness Our Goal Increase Effectiveness Low Efficiency/ Low Effectiveness High Efficiency/ Low Effectiveness SOFT-PERFORMANCE Increase Efficiency TEMO 2011 - Group 6 6
- 7. Increasing efficiency: Four functions of management Planing Hours of work. Project costs. Company's future. Oganising Controlling Efficient. Quality. Lost time. Waste resources. Can’t study. Feedback. Leading Employees are motivate. Employees work better. TEMO 2011 - Group 6 7
- 8. Organization model Expected Actual 2 funders Experienced CEO 2 funders Experienced Experienced salesman IT engineer Students Students TEMO 2011 - Group 6 8
- 9. Organization Problem Problem in the organization design FM FM FM They produce just one product Demand is not at a high level all the time Pure functional organization PM SOFT PERFORMANCE PM haven‘t any new project or product PM Pure project organization TEMO 2011 - Group 6 9
- 10. Organization Problem Problem in the organization design perfect Solution: Perfect mix of project and functional FM FM FM organization PM They can handle conflict in the PM organisation PM Balanced matrix organization TEMO 2011 - Group 6 10
- 11. Controlling steps Establish the standards of performance Measure performance Deadlines Time spent on work Compare mesured performance and Value of the work chosen standards Evaluate the result and initiate changes TEMO 2011 - Group 6 11
- 12. Increasing effectiveness Old product New product Need to create Effectiveness a new product Time • Formation for company managers on how to use the results. • Help for company to choose useful KPIs. TEMO 2011 - Group 6 12
- 13. Conclusion: possible solutions • Hiring a CEO. • Hiring experienced IT engineer and STRATEGICAL sales person. • Learn the company how to work with the TACTICAL results and how to define the KPIs. • Start to develop new products. • More efficient organisation OPERATIONAL (deadlines, definition of tasks,…). TEMO 2011 - Group 6 13
- 14. Thank you!! QUESTIONS ??? TEMO 2011 - Group 6 14