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The 80/20 of Product
Features
Using Analytics to Discover What Your Users Really Need
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
The Pareto Principle
• 80/20 Rule
• law of the vital few and the trivial many
• principle of factor sparsity
–Wikipedia
“The Pareto principle states that, for many
events, roughly 80% of the effects come from
20% of the causes.”
80% of project politics come
from 20% of the stakeholders
80% of work is completed by
20% of your team
80% of sales comes from
20% of your products
80% of sales come from 20%
of your clients
Technology
• 80% of software problems are caused by 20% of
bugs
• 80% of customers only use 20% of the features
Mobile App - Personal Health
Mobile App - Religion
Mobile App - Healthcare
Mobile App - Celeb News
Introduction to Analytics
– Wikipedia
“Analytics is the discovery, interpretation, and
communication of meaningful patterns of
data”
– Wikipedia
“Analytics is the discovery, interpretation, and
communication of meaningful patterns of
data”
“We must be cautious, that as we search for
an epiphany within our data, that an
apophany we do not create.”
“Correlation does not imply causation.”
“data, like any evidence, is subject to
interpretation based on beliefs and
assumptions”
“Analytics, most often, are used to read
affirmative data points. But what can we learn
from absent data?”
What about the folks that
didn’t visit our site?
What about the folks that
didn’t download our app?
What about the API call that
never succeeded?
What about the button that
was never clicked?
What about the button that is
only ever half clicked?
What about the menu
options never chosen?
Gathering Data
#1 Grab Early
#2 Grab Everything
#3 Grab More
Summary
The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need
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The 80:20 of Product Features: Using Analytics to Discover What Your Users Really Need