Agile and Lean and Zombies
Damien Austin-Walker, vInspired
Jo Kerr, Breast Cancer Care
What’s the worst digital
project you have ever
worked on?
Jo’s worst project ever
What made it so bad?
● Lack of clear leadership / governance
● Users not consulted - internally focussed
● Requirements not clearly articulated
● New requirements introduced mid-project
● Timelines not adhered to
● Stressful for everyone involved
Like many projects, this one was
waterfall
Waterfall (HT @andymayer)
Waterfall Mona Lisa
An alternative - Agile
Agile Mona Lisa
Lean (HT @ericries)
Lean principles
1. Eliminate Waste
2. Build Quality In
3. Create Knowledge
4. Defer Commitment
5. Deliver Fast
6. Respect People
7. Optimise the Whole
Who already works like this?
Agile/Lean vs Zombies
See results earlier Can be slow
Feedback constantly No reaction - only moans
Serves your customers Internal agenda
Flexible Fixed focus
Uses brains (data) Eats brains
Why should we work like this?
What are the benefits?
● Efficiency - save time and money
● Focus - don’t build what you don’t need
● Co-creation with audiences
● Data + feedback-led (share early and iterate)
● Impact on wider organisation
Efficiency
Efficiency
Focus
Co-creation
Co-created surprises
Conversion rate up
to 4.8%
38% increase in
sign-ups
4,300 extra
applications a year
Data-led
Data informed lean experiment
Wider organisation
● More data-driven
● More open to sharing early and often
● Greater understanding of digital process
● See where they fit on the roadmap
● Use Lean elsewhere
Have what it takes?
How to go agile and lean
● Influence senior staff
● Build a strong multi-disciplinary team
● Invest in learning and development
● Start small, experiment with models
Influence senior staff
They say: “Isn’t it expensive/untested/risky?”
You say: “...”
● Put into terms they understand (metaphor)
● Case studies
● Meet the development team
● Use a robust Agile contract
Strong multi-disciplinary team
Learning and development
Start small, experiment
● Pick one defined project to try out agile
● Consider ‘Agifall’ or ‘Wagile’ combinations
o Agile and lean sprints within phases of a
waterfall timeline
o Agile and lean + milestones for top-level
deliverables
o Waterfall on standard deliverables (CMS) +
parallel agile and lean on key touchpoints
Back to Jo’s worst project ever…
could Agile have saved the day?
Ready to take on the undead now?
Jo @gambollingsylph
Damien @b33god
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk
Digital
transformation
Conference
21 May 2015
London
#charitydigital
Sponsored by

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The agile and lean mindset. Digital transformation conference, 21 May 2015