The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
Download as PPT, PDF14 likes1,499 views
The document discusses two models for learning and development - the Amazon model and the Community model. The Amazon model focuses on using social media and networking around formal learning resources, like discussions and comments about courses. The Community model focuses on social media and networking as the primary means of learning, through communities of practice and expertise sharing. The role of instructional designers may change under these new models, from developing formal content to facilitating communities and making connections between people. Skills like community management and moderation may become more important.
![The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…](https://image.slidesharecdn.com/the-amazon-model-and-community-model-the-intersection-of-lms-and-learning-20-1227222087400787-9/85/The-Amazon-Model-and-Community-Model-the-intersection-of-LMS-and-Learning-2-0-1-320.jpg)
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
- 1. The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
- 2. Agenda Where are we now and how did we get here? Cultural drivers Issues, historical and present day Where should we be going? Roadmap to Learning 2.0 phase 1 – Amazon model Roadmap to Learning 2.0 phase 2 – Community model What is the instructional designers role in all of this? Q&A
- 3. How did we get here? And where are we? How did we get here? And where are we?
- 4. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s 1900’s 2000 Premise #1: the nature of human communication has changed
- 5. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s 1900’s 2000 Premise #1: the nature of human communication has changed
- 6. World-wide Demographic Issues Premise #2: the workforce has changed and will continue to change In brief: Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage Younger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking
- 7. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1 Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
- 8. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
- 9. Why Social Learning -- my story
- 10. Content and Community We need to rethink our learning models We need to rethink content We need to rethink ADDIE We need to rethink our roles Comments Ratings Blogs Social Networking Documents *ECM *SharePoint *ERP, CRM Courses Curriculums *LMS Certification*LMS Discussions
- 11. People and Community What is the point of connecting to people? Find knowledge, content, expertise through people Establish trust to enable information flow Recruiting, retention, innovation, productivity We need to rethink Talent Management
- 12. People and Community What is the point of connecting to people? Find knowledge, content, expertise through people Establish trust to enable information flow Recruiting, retention, innovation, productivity We need to rethink Talent Management
- 13. How do we get there?
- 14. Most of the industry today LMS LMS Time and cultural maturity Strategic impact and ROI
- 15. Stage 2? Time and cultural maturity Strategic impact and ROI LMS Social Media
- 16. Stage 3? Community Time and cultural maturity Strategic impact and ROI LMS Social Media
- 17. Stage 4? Community Time and cultural maturity Strategic impact and ROI
- 18. Two models Two models Social media and networking *about* a learning resource. Social media and networking for it’s own sake. Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
- 19. Why the Amazon model? Networking before, after and during formal learning Expertise location Design for change: blogs, discussions, wikis Finding and learning from a variety of perspectives Most effective learning happens *after* formal instruction during debrief Most information in the enterprise is not stored in courses, knowledge management, or formal anything Ratings and comments provide another vehicle to rate value of content
- 20. Increasing the value of content & expertise Premise: content and expertise are only valuable when they are found and used Content / expertise that can’t be found is useless Anything that increases the use and reach of content / expertise increases value and ROI Content / Expertise Ratings, Tagging, Linking Recommendations Value Rachel Happe
- 21. Two models Two models Social media and networking *about* a learning resource. Social media and networking for it’s own sake. Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
- 22. Why the Community model? Communities of practice (groups, sub-groups) New hire networks Alumni networks Subject area networks Affinity networks Connecting leaders or experts together 80% of the skills and knowledge people use in the workplace does not come from formal learning Talent Development – this is how Millennials think Talent Retention -- capture Boomer expertise Bonus: connect Boomers to Millennials as mentors
- 23. Role changes Look outside our space: iReport, Innocentive IdeaStorm, MyStarbucks, Proctor & Gamble etc… Some reporters shift into editorial roles / vetting Some researchers and strategists shift into coordinators, facilitators Core skills a 2.0 company needs? Sharing expertise, connecting the dots Community culture, wisdom of the crowds… “ Teach a man to fish” or “Teach a man to teach”? Do you want to be the pipe or the plumber?
- 24. New Skills and Competencies? Community Management Editing and Producing Coordinating and Facilitating Moderation Seeding, Connecting, and Recommending Zen Mastery – Give up control to get control Others?
- 25. Homework The Long Tail We Are Smarter than Me Groundswell Blogs http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.asp Tony Karrer, Stephen Downes – and then follow all their links ; ) White Papers http://www.mzinga.com/en/Community_Technology/Resources/White_Papers/ Articles http://www.clomedia.com/features/2008/May/2195/index.php http://www.clomedia.com/in-practice/2008/May/2196/index.php http://www.learningcircuits.org/0408_wilkins.html http://www.talentmgt.com/talent.php?pt=a&aid=701
- 26. Questions Comments Other areas of discussion