The Benefits of Google Search for your Oracle WebCenter or Liferay Portal

Poll Question
What portal system are you
using today?
www.fishbowlsolutions.com

The Benefits of Google Search for your
Oracle WebCenter or Liferay Portal
Presented by Fishbowl Solutions
Jason Lamon
Marketing Team Lead

Agenda
+ Introductions and Fishbowl Overview
+ Portal Search Challenges
+ Benefits of the Google Search Experience
+ ROI Justification
+ Intro: GSA Portal Search Suite
+ GSA Search Demo
+ Questions

Fishbowl, Oracle, & Google
Partnering with businesses to solve costly and
frustrating knowledge sharing problems
• Specializing in portals & content
management for 14 years
• Google Enterprise Partner
• Oracle Gold Partner
• WebCenter Content
• WebCenter Portal
• 100+ Projects in the past 2 years

Fishbowl’s GSA Products
Product Release Date
GSA Connector for Oracle WebCenter Content
Version 3.0
May 2011
GSA Connector for YouTube
Version 1.0
August 2013
GSA Connector for PTC Windchill
Version 1.0
June 2014
GSA Portal Search Suite
Version 1.0
September 2014
www.fishbowlsolutions.com/Google/index.htm

Why we’re here.
Google + Portal. Better User Experience.

Enterprise Portals: Expectations vs. Reality
+ Expectation:
– Single gateway to information
– Integrate with LOB systems
– Personalized, relevant content
+ Reality
– *40% of portal initiatives fail to
garner adequate adoption to
achieve ROI.
– *10% to 15% of portal initiatives
are scrapped altogether.
– Overall, poor user experiences
Source: Gartner

What Does Search have to do with it?
80
70
60
50
40
30
20
10
0
76% of company executives considered
information to be “mission critical” and
their company’s most important asset.
60% felt that time constraints and lack of
understanding how to find information
were preventing their employees from
finding the information they need.
The knowledge worker spends about 2.5
hours per day, or roughly 30% of the
workday, searching for information.
Preliminary research suggests that
approximately 35-50% of the information
available within an enterprise is not
centrally indexed.
Source: International Data Corporation.

Portal Search Challenges We’ve Seen
+ Spending too much time looking for and
recreating content
+ Portal search experience can’t compare
to website search experience
+ Users leave portal and go to file shares and
individual content repositories
+ Finding content requires paging through a lot
of noise
+ No results returned if keywords contain
misspellings
+ Snippet quality is low and may have
performance impact
+ No way to suggest search terms to users to
help direct them to relevant content
+ Poor relevancy of search results within
WebCenter and Liferay Portal
+ Multiple names for the same thing mean
users find only some relevant content or
must perform multiple searches
+ Difficult to expose common search features
within the portal
+ Inability to report on what users are
searching for
+ Inability to promote or feature specific
content items or content groups (ex:
marketing campaigns)
+ Difficulty segmenting content by metadata,
source, or other categories
+ Difficulty translating content across multiple
languages

Benefits of Effective Search within the Portal
+ Quality of Results
– Relevancy enhances user experience
+ Efficiency, Time Savings
– Portal for universal search
– Combines the results into a single results page
– Remove barriers to information
– Reduce duplication of effort
+ Self-Service Portal
– The portal becomes the gateway to all information

Why Google Search for Your
Portal?

The Google Search Experience
12

Google.com: Scale Drives The Experience
+ World’s largest, most popular search engine
+ Immense scale
– Index is larger than 30T URLs
– Google crawls 20B pages per day
– Google receives ~2B queries per day
+ Big data approach drives relevancy
– Over 10,000 experiments annually
– ~500 algorithm changes each year
+ Technology from google.com carries over to the GSA

Enterprise Realization: Google Search Appliance
+ Scalable hardware solution
– Index up to 100 million items on a single appliance
+ Google-like search experience for your organization’s
internal systems and data
+ Provides
– Query interpretation, relevancy algorithms, document previews,
dynamic navigation, and more…

Universality
Cloud Storage PLM CRM CAD
Bug Tracking Enterprise Social File Share CMS KB
Web Servers

Market Leadership
incl. 58%of Fortune
500

GSA Benefits Overview

Benefits of GSA Search within the Portal
Relevancy
Secure Results
Popular Search Features
200 signals to help you find
what you are looking for.
Returns results based on the
credentials of the user
respecting the security
protocols already in place.
Help suggest appropriate content
through spelling suggestions,
dynamic navigation, user-added
results, etc.

Understanding the Search Process
Query Ranking Display

Query
What question is the
user asking?
How can we make it
easier for users to ask
good questions?

Search Suggestions
+ Suggest Previous
Searches
+ Increase Query Length
+ Leverage
Organizational
Knowledge

Synonyms & Word Stemming
+ “Potato, Potahto”
+ Word Forms - Plural, Past Tense...
+ Abbreviations
+ Legacy Terminology
+ Technical & Common Names
+ Misspellings

Synonyms & Word Stemming Examples
Query Matches Without Stemming/Synonyms Matches Using Stemming/Synonyms
Ordering Process ● Ordering Process
● Processing New Orders
● Order Management Process
● Ordering Process
UCM 11g Install ● UCM 11g Install Guide
● WebCenter Content 11g
Install Guide
● UCM 11g Installation Guide
● Universal Content
Management 11g Install Guide
Dr. Robert Olson
● Physical Bio: Dr. Robert Olsen
● Heart Health Q&A with
Doctor Robert Olsen

Ranking
What content is most
important?
Which items should be
displayed first?

Sort By Relevance
+ Signals
+ Keywords
+ Document Structure
+ Metadata
+ Date
+ What should show up
on page 1?

Display
What information
should be displayed
with search results?
How can we use
metadata most
effectively?
How to identify the
“right” content?

Facets, Metadata, & Snippets
+ Guide a user through
a conversation
+ Per-item metadata
+ Snippets

Previews & Thumbnails
+ The right content
+ Sorting through the clutter
+ Non-text content
+ Thumbnails

Security
+ Flexible
+ Security integrations:
– LDAP
– NTLM
– Kerberos
– SAML
– Single-sign-on
– Etc.
+ Document level security
+ Respected throughout all indexed content

Summary: GSA Search within the Portal
Relevancy
Secure Results
Popular Search Features
200 signals to help you find
what you are looking for.
Returns results based on the
credentials of the user
respecting the security
protocols already in place.
Help suggest appropriate content
through spelling suggestions,
dynamic navigation, user-added
results, etc.

Quantifying the Business Value of
Google Search in the Enterprise

Value Analysis: GSA Real-World Profiles
+ IDC White Paper
– “Why Search Matters: Quantifying the Business
Value of Google Search Appliance Solutions”
+ Interviews across 13 customers
+ Use cases considered:
– Organization intranet
– Customer service portal or self-service portal
– Public-facing web site

Cost Savings
6,000
5,000
4,000
3,000
2,000
1,000
0
User
productivity -
search
Operation
costs
Operation margin
– increased
revenue
TCO
Reduction
Total (per 100 Users) = $5,224
$2,977
$1,533
$626
$88

Increase User Productivity
Search KPIs
Other GSA % Improvement
Time per search (minutes) 2.16 0.56 74%
Percentage of the searching where relevant
information is not found
26% 6% 78%
Search downtime incidents per year 3.60 0.14 96%
Net increase of user productivity across organization 1.5%
“We have done a lot of projects with the GSA, and it continues to be
one of our lowest investments, highest ROI technologies.”
IT Administrator
Customer participant in IDC Study

Lost User Productivity - Per User Per Year
Annual Hours
40.06
9.53
Other GSA
45
40
35
30
25
20
15
10
5
0
Hours for failed Search 1.06 0.23
Hours for downtime 3.60 0.14
Hours for search 35.39 9.16

Cash-Benefit Analysis – Per 100 Users
14,000
10,000
8,000
6,000
4,000
2,000
0
-2,000
$1,823
$6,522
Initial Year 1 Year 2 Year 3
12,000
$3,277
$5,144
$5,665
($939) ($514) ($514) ($514)
$11,673
Investments
Benefits
Cumulative benefit

Business Value Case Study: Summary
+ Discovering, locating and organizing relevant is
key to unlocking its value
+ GSA enables the building of role-oriented search
applications
+ Demonstrate value prop, increase innovation
and value for knowledge workers
+ Reduce costs and efforts associated with
traditional search systems
+ Keep users happy and coming back!

GSA Portal Search Suite 1.0
Bringing Google Search to
WebCenter or Liferay Portal

+ Standards-based,
flexible Google search
integration that brings
the relevancy of
Google search to
WebCenter or Liferay
Portal.

Product Overview
What it is:
+ A suite of Portlets
– JSR-286 Standard
– For WebCenter or Liferay
+ A Serving Solution
– Any content in your GSA index can be served up
in the portal regardless of where it resides
+ An Authentication Mechanism
– Provides silent authentication between the GSA
and the portal

Demo

Demo: What you’re going to see…
+ Standard Search Box (type-ahead, collections)
+ Standard Search Results (spelling suggestions,
doc previews)
+ GSA People Search
+ GSA KeyMatch Results
+ GSA Dynamic Result Clusters
+ GSA Dynamic Navigation
+ GSA Collection OneBox Results
+ GSA Search Feedback

Poll Question
How difficult is it to find relevant
content on your portal?

Summary: Google Search Leads To…
+ Portal Becomes Gateway to Information
– Provide just in time to employees/knowledge workers to
help them do their jobs and find relevant information
– Increase engagement
– Increase knowledge
– Increase users ability to find informtion previously not found
through navigation alone
+ Reduced Customer/Employee Service Costs
– Connect users to support information for self-service
+ Increased Knowledge Sharing & Discovery
– Share knowledge across business groups and systems

Join us for Part 2 on October 22nd!
Integrating the Google Search Appliance and
Oracle WebCenter or Liferay Portal
– Does your organization have a Google Search Appliance (GSA)?
– Is your organization using Oracle WebCenter or Liferay Portal?
– Would you like to leverage a seamless and flexible integration
that fully exposes Google search features and results relevancy
directly within your portal?
Date: Wednesday, October 22nd
Time: 12:00 PM – 1:00 PM CDT
www.fishbowlsolutions.com/Resources/Webinars/index.htm

Fishbowl Solutions: One Stop Shop for GSA
sof tware hardware services
+ +
web: fishbowlsolutions.com email: info@fishbowlsolutions.com
phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com

Questions?

More Information
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phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com
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