THE BI Survey 16

THE BI Survey 16
The world´s largest survey of BI software users
This document is a specially produced summary
by BARC of the headline results for
Qlik

2 ©2016 BARC - Business Application Research Center, a CXP Group CompanyQlik in
THE BI Survey 16 Qlik Sense highlights
Launched in 2014 and appearing
in The BI Survey for the first time,
Qlik Sense receives excellent
customer feedback. Although
the technology is still relatively
young, the product convinces
customers by yielding business
benefits and delivering fast pro-
ject implementation cycles. Qlik
Sense customers see the soluti-
on as innovative and give it very
good marks in ‘Innovation’ cate-
gories such as cloud BI, mobile
BI and location intelligence.
Customers use the product
mainly for ad hoc querying and
data analysis, including data
modeling and visualization
using dashboards. The median
number of users in a Qlik Sense
environment is 100 – similar to
the QlikView median – while
the mean figure of 551 shows it
is also capable of performing in
mid-sized deployments with 500
or more users.
Summary
Top-ranked in
Project success
Business value
Product satisfaction
Customer satisfaction
Query performance
Performance
Customer experience
...........
Leader in
Business benefits
Price-to-value perception
Data discovery/visualization
Mobile BI
Location intelligence
Vendor support
Implementer support
Performance satisfaction
Recommendation
Project length
Self-service
Agility
Ease of use
1. Top-ranked in
Query performance
Performance
...........
Leader in
Project success
Business value
Visual design standards
Self-service
Agility
Customer experience
1.Leader in
Innovation
Considered for purchase
Query performance
Performance
Self-service
Agility
Customer experience
Peer group
Large international
BI vendors
Peer group
Self-service reporting-
focused products
Peer group
Visual discovery-focused
products

THE BI Survey 16 Qlik Sense top ranks
Business value
Peer group
Large international
BI vendors
Top ranked
in
Project success
Peer group
Large international
BI vendors
Top ranked
in
Customer
experience
Top ranked
in
Peer group
Large international
BI vendors
Query
performance
Top ranked
in
Peer group
Large international
BI vendors
Customer
satisfaction
Top ranked
in
Peer group
Large international
BI vendors
Performance
Peer group
products
Top ranked
in
Performance
Peer group
Large international
BI vendors
Top ranked
in
Query
performance
Top ranked
in
Peer group
products
Product
satisfaction
Top ranked
in
Peer group
Large international
BI vendors

THE BI Survey 16 QlikView highlights/top ranks
BI Survey feedback shows that
Qlik has done a first-rate marke-
ting job with its solution. Custo-
mers see QlikView as one of the
most competitive solutions on
the market and the product recei-
ves top ranks in all of its peer
groups. Results for query and
overall performance are especial-
ly strong.
From its very beginnings Qlik-
View has been equipped with in-
tegrated in-memory data storage.
Over the years Qlik has invested
heavily in tuning the system,
finally introducing the next gene-
ration of its in-memory engine –
the QIX engine – in 2015 with the
launch of QlikView version 12. In
this year’s BI Survey, 85 percent
of QlikView customers say they
are still using version 11 so any
resulting change in performance
will not show up in our results
until next year.
Summary
Top-ranked in
...........
Leader in
Business value
Operational BI
Vendor support
Query performance
Performance
Project length
Flexibility for users
Ease of use
1. Top-ranked in
...........
Leader in
Data volume
Competitiveness
Query performance
Performance
1.Top-ranked in
...........
Leader in
Competitiveness
Query performance
Performance
1.
Peer group
Large international
BI vendors
Peer group
Dashboarding-focused
products
Peer group
Visual discovery-
focused products
Considered for
purchase
Top ranked
in
Peer group
products
Considered for
purchase
Top ranked
in
Peer group
Dashboarding-focused vendors
Considered for
purchase
Top ranked
in
Peer group
Large international
BI vendors

Introduction
THE BI Survey 16 is based on findings from
the world‘s largest and most comprehensive
survey of business intelligence end users,
conducted from February 2016 to May 2016.
In total, 3,137 people responded to the sur-
vey with 2,611 answering a series of detailed
questions about their usage of a named pro-
duct. Altogether, 37 products (or groups of
products) are analyzed in detail.
THE BI Survey 16 examines BI product selec-
tion and usage among users in categories
(KPIs) including business benefits, project
success, business value, recommendation,
customer satisfaction, customer experience,
innovation and agility. There are 32 KPIs in
total.
This document contains just a selection of
the headline findings for Qlik. It does not
show all the KPI results and focuses mainly
on the positive findings.
For more information on the survey visit our
new BI Survey homepage.
Qlik overview
Qlik customer responses
This year we had 239 responses from QlikView
users. 85 percent of them use version 11 and the
remaining 15 percent run version 12. We also
received 43 responses from users of Qlik Sense,
all of whom are on version 2.
Qlik Technology (Qlik) was originally founded in
1993 in Lund, Sweden, and moved its headquar-
ters to the United States in 2005 after raising
funds from several venture capital firms. In 2010
Qlik went public on NASDAQ. In 2016 Qlik transi-
tioned to become a private company.
Today, Qlik’s products and innovation are divided
into three main strategic areas: Analytics, Data
and Cloud. Analytics includes all functionality
and capabilities for self-service analytics, guided
analytics, custom analytics, and reporting and
collaboration. Products such as QlikView, Qlik
Sense or Qlik NPrinting can be assigned to this
category. Data focuses on the tools and capabi-
lities for preparing, integrating and loading data
from multiple sources, data connectivity capabi-
lities for file based, on premise, cloud, and web
sources, and Qlik’s DataMarket product, which
allows subscription to third party data sources
from within Qlik products. The final area is cloud,
which includes the recently released Qlik Sen-
se cloud offerings, as well as Qlik in the cloud
(hosted, single tenant environments), and cloud
based, value added services. Besides that, the
vendor provides solutions and best practices
apps to deliver blue prints and content for custo-
mer projects.
QlikView is a dashboard and set-based, ’asso-
ciative’ analysis product based on in-memory
technology, and was the first product in the “data
discovery” product category. It is positioned as a
solution for building guided analytic apps targe-
ted at business users, enabling them to analyze
data without going to an expert for a new report
or dashboard.
Qlik Sense is positioned as Qlik’s next-generati-
on visual analytics platform. It addresses a mix-
ture of use cases from self-service data visua-
lization to building guided apps to embedded
analytics. It is supplied with enterprise features
including a central library for common metadata,
policy-based security, and open, modern APIs.

User & use case
demographics
Current vs. planned use
n=43
In use Planned
86%
72%
63%
58%
21%
21%
9
14%
21%
33%
35%
42%
44%
67%
Dashboards/
Scorecards
Basic data analysis
Ad hoc query
Standard/Enterprise
reporting
Budgeting/Planning
Financial
consolidation
Advanced analysis
5 products most often evaluated in
competition with Qlik Sense
n=323
85%
58%
36%
26%
22%
QlikView
Tableau
Microsoft Power BI
Microsoft SSRS
IBM Cognos BI
Percentage of employees using Qlik Sense
n=41
19%
17%
Qlik Sense
Average of all
products
Number of users using Qlik Sense
n=38
Median
Mean 551
100
1521
100
Qlik Sense
Average of all
products
Company size (employees)
n=42
14%
48%
38%
Less than 100
100 - 2500
More than 2500
Licensing models
n=42
71%
19%
10%
0%
License up-front
Part of a bundle
Subscription
Open source
Tasks carried out with Qlik Sense by
business users
n=39
Qlik Sense
Average of all products
97%
81%
90%
92%
87%
84%
38%
29%
Explore/Analyze
View
Navigate
Model/Enrich
Qlik Sense was introduced in 2014 and attrac-
ted an impressive total of 43 responses in this
year’s BI Survey. The product is mostly used
for dashboard creation, basic data analysis
and ad hoc query. 58 percent of users use Qlik
Sense for standard/enterprise reporting. This
may change with version 3, in which printing
and layout capabilities have been extended
with the NPrinting component, enabling users
to create print-oriented reports.
Qlik Sense is used by a median of 100 users,
the same as the combined average of all
products in The BI Survey 16. A much higher
mean figure shows that Qlik Sense is also
used in larger mid-sized scenarios with over
500 users.
Comment

Peer Groups & KPIs THE BI Survey 16 features a range of different types
of BI tools so we use peer groups to help identify
competing products. The groups are essential to al-
low fair and useful comparisons of products that are
likely to compete.
The peer groups have been defined by BARC ana-
lysts using their experience and judgment, with
segmentation based on two key factors:
1. Usage scenario - functional peer
groups are mainly data-driven and ba-
sed on how customers say they use the
product.
2. Regional focus - is the vendor a large
international vendor with a truly global
presence or does it focus on a particu-
lar region. We also take into account
the location of BI Survey respondents.
Qlik Sense features in the following peer groups:
• Large international BI vendors
• Self-service reporting-focused products
• Visual discovery-focused products
Large enterprise BI platforms
Includes products equipped with functionality for
enterprise deployments that focus on a broad range
of BI use cases.
Dashboarding-focused products
Includes products that focus on creating advanced
and highly sophisticated dashboards.
Self-service reporting-focused products
Includes products that focus on self-service reporting
and ad hoc analysis.
OLAP analysis-focused products
Includes products that focus on analysis in dimensio-
nal and hierarchical data models.
Visual data discovery-focused products
Includes products that focus on visual data discovery
and advanced data visualization.
Integrated performance management products
Includes products that provide integrated functiona-
lity for BI and performance management, especially
planning and budgeting.
Large international BI vendors
Includes products from companies with annual re-
venues of $200m+ and a truly international reach.
EMEA-focused vendors
Includes products from vendors that have a signifi-
cant presence in - and focus on - the EMEA region.
Americas-focused vendors
cant presence in - and focus on - the Americas region.
THE BI Survey 16 provides the reader with well-de-
signed KPI dashboards packed with concise infor-
mation, which can be absorbed at a glance. The
KPIs all follow these simple rules:
• Only measures that have a clear good/
bad trend are used as the basis for
KPIs.
• KPIs may be based on one or more
measures from THE BI Survey.
• Only products with samples of at least
20 - 30 (depending on the KPI) for each
of the questions that feeds into the KPI
are included.
• For quantitative data, KPIs are conver-
ted to a scale of 1 to 10 (worst to best).
• A linear min-max transformation is ap-
plied, which preserves the order of,
and the relative distance between, pro-
ducts‘ scores.
The terms ‘top-ranked’ and ‘leader’ are used in the
following KPI chart titles. ‘Top-ranked’ indicates first
position. ‘Leader’ usually denotes a position in the
top 20-25% of products listed in the chart.
Peer Group Classification Peer Groups Overview
The KPIs

Report
The business benefits KPI is based on the achievement level of a variety of business benefits.
The price-to-value KPI is based on how users rate their BI tool in terms of price-to-value.
Business benefits &
price-to-value perception

Qlik Sense is the second highest rated product in the large international BI
vendors peer group for price-to-value perception. In contrast to QlikView,
Qlik Sense is offered to customers with a simplified so-called token-based
license concept. This is a flexible option, which makes it possible to buy
both named user licenses or to use one token for several users where
licensing is restricted by sessions or time. The product is also available as
a cloud version with subscription-based pricing. Customer feedback indi-
cates that Qlik Sense buyers are satisfied with the price they pay and the
value they receive.
Viewpoint
Qlik Sense is highly rated in terms of providing business benefits to custo-
mers compared to other large international BI vendors. Through its inter-
active drag-and-drop UI for content creation, Qlik Sense convinces casual
business users they can use it for dashboard and analysis creation. For
power users with some technical knowledge, the product offers a script-
ing environment for performing “light” ETL tasks to integrate and transform
data. User-friendly products and UIs are crucial for acceptance in business
departments, helping business users to analyze and understand their data.
Viewpoint
Price-to-value perceptionBusiness benefits
Business benefits – Leader
Peer group: large international BI vendors
9.6
8.1
7.8
7.7
7.2
7.0
6.7
6.0
5.5
5.0
4.7
3.6
3.6
3.2
2.7
2.4
2.3
1.7
1.0
Information Builders
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Price-to-value perception – Leader
10.0
8.8
8.4
7.8
7.5
7.4
7.4
7.3
7.2
6.3
6.0
5.7
5.4
5.0
4.5
3.5
3.4
2.2
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16

Report
This KPI is based on the implementation satisfaction level and the frequency of projects completed
on time and on budget.
Project success

Qlik Sense is the top-ranked large international
BI vendor and one of the leading visual disco-
very-focused products for project success. In
general the software is very ad hoc oriented
and supports the creation of dashboards and
visualizations via drag-and-drop. Existing Qlik-
View customers in particular may well decide
that Qlik Sense offers better potential for at-
tracting new users from business departments,
who are seeking a more ad hoc oriented so-
lution.
Viewpoint
Project success – Leader1.
Peer group: visual discovery-focused products
Project success – Top-ranked
Project success
8.6
8.1
7.9
7.1
6.9
6.8
6.8
5.4
5.3
5.2
4.9
4.8
4.8
4.5
3.1
2.6
2.2
2.1
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
9.5
9.0
8.6
8.2
7.5
7.2
7.1
6.9
6.8
6.3
5.4
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Dundas
Logi Analytics

Report
This KPI combines the ‘Business benefits’, ‘Project success’, ‘Price-to-value perception’, ‘Project
length’ and ‘Innovation‘ KPIs.
Business value

14
Viewpoint
©2016 BARC - Business Application Research Center, a CXP Group CompanyQlik in
Qlik Sense is top-ranked among large interna-
tional BI vendors and one of the leading visual
discovery-focused products in providing busi-
ness value to its customers. Qlik is strongly fo-
cused on offering intuitive solutions capable of
supporting business users in gaining insights
into data. Qlik Sense’s good ad hoc capabili-
ties support the analysis and discovery pro-
cess with an interactive user interface.
Overall, with good results in the ‘Business
benefits’, ‘Project success’, ‘Price-to-value
perception’, ‘Project length’ and ‘Innovation’
KPIs, it is not surprising to see Qlik Sense rated
above average for ‘Business value’.
Business value
Business value – Leader1.
Business value – Top-ranked
8.8
8.3
8.0
7.8
7.3
7.3
6.9
6.8
6.4
6.3
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
6.3Dundas
8.0
7.8
7.8
6.9
6.9
6.8
6.3
5.4
5.3
5.2
5.1
5.1
4.4
4.0
3.8
2.9
2.5
1.9
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
1.8
Infor

Report
This KPI is based on how many sites currently use data discovery/visualization with their BI tool.

16
Viewpoint
Data discovery is Qlik’s flagship functionality.
With all its products, Qlik has focused from
the start on providing interactive and intuitive
solutions for navigating and analyzing data
targeted at business users. Its customers rate
Qlik Sense as a leader in the self-service repor-
ting, visual discovery and large international BI
vendors peer groups. These results show that
although the product is young, it is already
well established as a data discovery solution
to support users in visualizing and navigating
data to find new insights.
Data discovery/visualization – Leader
Peer group: self-service reporting-focused products
10.0
9.8
9.4
9.4
8.1
6.8
6.2
5.6
5.2
4.7
4.6
4.5
4.5
4.4
4.4
4.1
3.3
1.1
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
9.8
9.4
9.2
8.9
7.6
6.6
6.5
6.4
5.5
4.7
4.6
4.4
4.3
4.2
3.7
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
10.0
9.8
9.4
9.4
9.1
8.4
8.1
8.1
7.6
6.6
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics 6.2
Dundas

Report
This KPI is based on how many sites currently use visual design standards with their BI tool.

18
Viewpoint
Since its inception, Qlik has put a major empha-
sis on visualizations and the visual appearance
of Qlik Sense. Qlik Sense is rated as a leader
in the visual design standards category among
visual discovery and self-service reporting-fo-
cused products. This shows that respondents
seem to be satisfied with the solution’s visuali-
zation capabilities and its features for reusing
charts and visualizations in other applications
to establish design standards.
Visual design standards – Leader
Visual design standards – Leader
7.4
6.5
5.1
4.7
4.7
4.5
4.4
3.9
3.6
2.4
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 161.0
Dundas
10.0
7.1
5.1
4.6
4.3
3.8
3.6
3.4
2.8
2.8
2.7
2.4
1.6
1.4
1.0
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16

Report
This KPI is based on how quickly queries respond (adjusted by data volume).
Query performance

20
Viewpoint
Qlik Sense is the top-ranked visual disco-
very-focused product and international BI
vendor in terms of query performance. These
excellent results support Qlik’s positive messa-
ging around the QIX engine. With Qlik Sense,
the vendor redesigned its associative engine
to deliver better performance than the old Qlik-
View engine. Now the QIX engine serves as
the underlying engine for all Qlik’s products –
including QlikView. Respondents to this years’
Survey seem to be very satisfied with perfor-
mance.
Query performance
Query performance – Top-ranked
Query performance – Top-ranked
Query performance – Leader
1.1.
10.0
7.8
7.1
5.6
5.0
4.7
4.5
4.3
4.1
4.1
4.0
3.6
3.2
2.3
1.0
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
7.8
7.0
6.2
4.8
4.5
4.3
4.2
4.1
4.0
3.3
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 162.5
Dundas
7.8
7.0
6.2
5.8
4.4
4.3
4.3
3.9
3.7
3.6
3.3
3.3
3.0
2.9
2.7
2.4
2.3
2.2
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS © BARC
THE BI Survey 16

Report
This KPI measures the frequency of complaints about the system’s performance.

22
Viewpoint
Customers vote Qlik Sense as a leading pro-
duct in the visual discovery and large inter-
national BI vendors peer groups in terms of
performance satisfaction. A low number of
complaints about performance indicate that
both the QIX engine and the front end are per-
forming well. These results prove the product
is able to handle user interactions in an accep-
table time frame.
Performance satisfaction – Leader
Performance satisfaction – Leader
9.8
9.6
9.6
8.9
8.8
8.8
8.8
7.9
7.2
7.1
6.6
6.4
6.4
6.0
5.8
5.7
5.4
4.5
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
9.8
9.6
9.6
9.4
9.2
9.0
8.9
8.8
8.8
8.5
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics 5.3
Dundas

Report
This KPI is a combination of the ‘Query performance’ and ‘Performance satisfaction’ KPIs.
Performance

24
Viewpoint
Performance is a combination of the ‘Query
performance’ and ‘Performance satisfaction’
KPIs. Due to good results in both categories,
Qlik Sense is top-ranked among visual disco-
very-focused products and large international
BI vendors in terms of performance.
Qlik Sense was built using up-to-date techno-
logy standards such as HTML5 to provide a
solution that is not only visually appealing to
business users but is also in line with today’s
technology. The product consists of only one
client and was developed to be cloud-ready
from the outset. This slim architecture seems
to have a positive impact on overall performan-
ce.
Performance
Performance – Top-ranked
Performance – Top-ranked
Performance – Leader
1.1.
8.7
8.4
7.5
7.0
6.8
6.8
6.7
6.6
6.2
6.1
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 163.9
Dundas
8.7
8.4
7.5
7.3
7.0
6.3
6.1
6.1
5.5
5.1
5.0
4.8
4.6
4.4
4.3
4.0
3.5
3.4
2.3
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
9.1
8.7
8.5
7.0
6.9
6.7
6.7
6.6
6.5
6.3
6.2
6.1
6.1
4.9
3.5
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16

Report
This KPI is based on how many sites currently use self-service features with their BI tool.
Self-service

26
Viewpoint
Qlik Sense ranks as one of the leaders in pro-
viding self-service to users across all its peer
groups. The product was developed with a
strong emphasis on self-service ad hoc visuali-
zation and ad hoc analysis. The vendor’s flags-
hip QlikView product already delivered a good
set of self-service features to customers but it
wasn’t as ad hoc-oriented nor as visual in terms
of data integration as Qlik Sense. This above
average feedback from Qlik Sense customers
confirms the solution has the intuitive and in-
teractive UIs and ad hoc capabilities to provide
business users with the flexibility and level of
self-service they need.
Self-service
Self-service – Leader
9.8
8.1
7.8
7.5
7.4
7.2
6.8
6.8
6.4
6.2
6.0
5.8
5.4
4.3
1.0
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
10.0
9.3
8.2
8.1
7.9
7.6
6.8
6.8
6.4
6.4
6.3
5.6
5.5
5.3
5.3
5.1
3.5
3.2
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
2.7
Infor
10.0
8.1
6.8
6.4
6.2
6.1
6.0
5.1
5.1
3.9
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 163.7
Dundas

Report
This KPI combines the ‘Project length’, ‘Self-service’ and ‘Flexibility for users‘ KPIs.
Agility

28
Viewpoint
Qlik Sense is rated as a leader in the ‘Agility’
KPI across all its peer groups. This measure
combines the ‘Project length’, ‘Self-service’
and ‘Flexibility for users‘ KPIs. Success in this
category means customers rate the product as
flexible, strong on self-service capabilities and
capable of being implemented within an ac-
ceptable timeframe. Thanks to Qlik Sense’s ad
hoc orientation, the product is typically used in
short projects by business users who want to
quickly find and visualize new insights in their
data.
Agility
Agility – Leader
Agility – Leader
Agility – Leader
8.0
7.2
6.7
6.4
6.2
6.1
6.0
5.8
5.6
5.2
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 164.9Dundas
7.5
7.4
7.2
6.7
6.6
6.4
6.0
6.0
5.8
5.6
5.6
5.2
4.9
4.7
3.6
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
8.0
7.2
6.9
6.4
6.4
6.1
6.0
5.6
5.1
5.0
4.9
4.5
3.6
3.5
3.5
3.2
2.8
2.7
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
2.2
Infor

Report
This KPI combines the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’, ‘Flexibility for the user’
and ‘Recommendation‘ KPIs.
Customer experience

30
Viewpoint
Qlik is the top-ranked large international BI
vendor in the ‘Customer experience’ category
and a leader in the self-service reporting and vi-
sual discovery-focused products peer groups.
Customer experience is one of the most im-
portant KPIs in The BI Survey, combining the
‘Ease of use’, ‘Self-service’, ‘Performance satis-
faction’, ‘Flexibility for users’ and ‘Recommen-
dation‘ KPIs. Customers value the effort Qlik
has taken to build Qlik Sense using the latest
technologies with ad hoc oriented drag-and-
drop user interfaces for different tasks.
Customer experience
Customer experience – Top-ranked
Customer experience – Leader
Customer experience – Leader
1.
8.2
7.8
7.5
7.3
7.2
7.0
6.7
5.9
5.8
5.7
5.6
5.0
4.7
4.7
4.3
4.0
4.0
3.6
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
1.5
Infor
8.3
8.2
8.2
7.8
7.8
7.8
7.7
7.0
7.0
7.0
6.9
6.5
5.3
4.7
4.7
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
8.2
8.2
7.9
7.8
7.5
7.3
7.2
7.0
6.7
6.2
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics 5.9
Dundas

Report
The mobile BI KPI is based on how many sites currently use mobile BI with their BI tool.
The location intelligence KPI is based on how many sites currently use spatial/location analysis with
their BI tool.
Mobile BI &
location intelligence

Location intelligenceMobile BI
Location intelligence is one of the major trending topics in the BI area. More
and more customers are asking us about capabilities for visualizing and
analyzing geo data. Qlik Sense ranks among the leading tools for location
intelligence in the large international BI vendors peer group. The product
supports mapping with MapBox or by pasting a URL from a web map ser-
vice such as OpenStreetMap. Point maps and choropleths can be used.
Several Qlik partners also provide geo solutions with broader capabilities,
and some support map layers to visualize more information on maps.
Viewpoint
In the area of mobile usage, Qlik ranks in second place among the large in-
ternational BI vendors. Qlik Sense was built with a strategy of providing one
client and development environment for different output formats. Visualiz-
ations and dashboards developed with the Qlik Sense client are available
on mobile devices, the Web and desktop PCs as soon as they have been
created. This has been achieved using HTML5, which is now the standard
industry technology for providing both a Web and mobile client at the same
time.
Viewpoint
Mobile BI – Leader
9.3
8.4
7.5
6.7
6.4
5.0
4.6
4.2
4.1
4.0
3.5
2.9
2.8
2.4
2.3
1.8
1.8
1.1
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Location intelligence – Leader
10.0
8.6
6.7
6.1
5.9
5.6
4.9
4.7
4.6
4.5
3.8
3.7
3.5
2.8
2.8
2.3
2.0
1.9
1.9
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16

Report
The innovation KPI combines the ‘Big Data Analytics‘, ‘Cloud BI’, ‘Collaboration’, ‘Data discovery/
visualization‘, ‘Mobile BI’, ‘Operational BI‘, ‘Location intelligence‘ and ‘Visual design standards’ KPIs
to measure the product’s level of innovation.
The considered for purchase KPI is based on whether respondents considered purchasing the pro-
duct.
Innovation &
considered for purchase

Qlik Sense is considered for purchase more than most other self-service re-
porting-focused products. Existing Qlik customers - as well as other companies
searching for a self-service data discovery and visualization solution - tend to
evaluate Qlik Sense. This high ranking is very impressive considering the pro-
duct is still so young. Qlik Sense’s features and appearance seem to convince
users to take a closer look. Data from The BI Survey 16 shows that - in most
cases - the product competes well with its older sibling QlikView.
Viewpoint
Qlik Sense ranks as one of the leading innovative products in the self-service
reporting-focused products peer group. It was built using up-to-date technolo-
gy and created as a cloud-ready solution to be used on various devices with a
focus on providing an intuitive UI so users would require a minimum of training.
Qlik also opened its APIs, which can be used by partners and other developers,
so the solution can be extended with additional features or modules, or used
in modern BI usage scenarios such as embedded BI. Customers see these in-
vestments in a positive light and consider Qlik Sense as an innovative solution.
Viewpoint
Considered for purchaseInnovation
Innovation – Leader
7.0
6.8
5.5
4.8
4.8
4.6
4.6
4.4
4.4
4.3
4.2
4.1
3.3
3.1
3.0
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16
Considered for purchase – Leader
5.1
4.4
3.8
2.5
2.3
2.2
1.8
1.6
1.5
1.4
1.4
1.2
1.2
1.1
1.1
Dimensional Insight
Yellowﬁn
Bissantz
MS Power BI
Phocas
cubus
Qlik Sense
Targit
Cyberscience
Peer Group Average
Pyramid Analytics
CALUMO
Cubeware
Zoho Reports
SAP BO WebI
© BARC
THE BI Survey 16

Report
The vendor support KPI measures user satisfaction with the level of vendor support provided for the
product.
The product satisfaction KPI is based on the frequency of problems encountered with the product.
Vendor support &
product satisfaction

Product satisfactionVendor support
Qlik Sense is top-ranked for ‘Product satisfaction’ in the large interna-
tional BI vendors peer group, despite the fact that the solution is still
young and features are still being added release by release. However,
customers seem to be very satisfied with the software and report less
problems than users of rival solutions. Qlik Sense may not be the most
feature-rich product, but it seems to be well-conceived and less buggy
than competing products from other large BI vendors.
Viewpoint
Qlik has always been one of the leading vendors in providing good
support. The company has grown from a small Swedish one-product
company into a large international enterprise with a range of different
products based on one central engine. However, according to customer
feedback, Qlik has not lost its closeness to customers and remains able
to provide a good level of support for its two major products: QlikView
and Qlik Sense.
Viewpoint
Vendor support – Leader
8.2
7.1
6.9
6.3
5.8
5.7
5.4
5.4
5.3
5.1
5.0
5.0
4.8
4.0
3.8
3.5
3.1
3.0
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Product satisfaction – Top-ranked
6.3
6.2
5.4
5.0
4.7
4.7
3.3
3.2
3.0
3.0
2.8
2.3
2.2
2.0
2.0
1.6
1.6
1.3
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
1.

Report
The customer satisfaction KPI combines the ‘Product satisfaction’, ‘Vendor support’ and ‘Implemen-
ter support’ KPIs.
The implementer support KPI measures user satisfaction with the level of vendor support provided
for the product.
Customer satisfaction &
implementer support

Implementer support
A large partner network such as Qlik’s has to be trained, maintained and
kept up-to-date on the vendor’s strategic direction and product plans.
Strong customer feedback here shows that Qlik is headed in the right
direction with its investment in this area of the business. The vendor is
effective in educating its customers and partners about Qlik Sense.
Viewpoint
Qlik Sense is the top-ranked product in the large international BI ven-
dors peer group for its combined results in the ‘Product satisfaction’,
‘Vendor support’ and ‘Implementer support’ KPIs. For a young product,
this is an extremely impressive result. The solution causes fewer prob-
lems than rival products and the level of support provided by the ven-
dor and its partners is good.
Viewpoint
Customer satisfaction
Customer satisfaction – Top-ranked
1.
6.4
6.0
5.9
5.8
5.8
5.6
5.2
4.2
4.1
3.8
3.7
3.7
3.6
3.4
3.1
3.1
2.8
2.5
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 161.4
Tibco
Implementer support – Leader
8.1
6.8
5.7
5.4
5.4
5.0
4.9
4.6
4.5
4.5
4.4
4.0
3.7
3.4
3.1
2.5
2.4
1.1
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS © BARC
THE BI Survey 16

Report
The recommendation KPI is based on how many users would recommend the product to others.
The project length KPI is based on how quickly the product is implemented.
Recommendation
& project length
Recommended

Project lengthRecommendationRecommended
In general Qlik Sense is very ad hoc oriented and supports the creation of das-
hboards and visualizations by drag-and-drop, which shortens the implementa-
tion time compared to other less drag-and-drop oriented products. Customers
give Qlik Sense a leading ranking among the large international BI vendors for
quick product implementation. Besides its ad hoc focus, another factor here is
that existing QlikView customers have a head start when implementing Qlik
Sense because they can reuse the data models created in QlikView. The data
management phase of a BI project - including data integration, data transforma-
tion and modeling - typically represents 70 to 80 percent of the total project ef-
fort, so it is logical that Qlik Sense might appeal to existing QlikView accounts.
Viewpoint
Qlik Sense achieves a good rating for ‘Recommendation’ compared to other
large international BI vendors, an impressive feat considering it is so much less
mature than many of the products it beats here, including QlikView. Positive
customer feedback in areas such as project success, project length and the
general level of satisfaction with Qlik Sense, as well as strong ratings for inno-
vation, lead customers to the conclusion that they are likely to recommend the
solution to others.
Viewpoint
Recommendation – Leader
9.0
8.7
8.0
7.1
6.6
6.4
5.6
5.3
5.2
5.2
5.0
4.5
4.2
4.0
3.1
2.8
2.7
1.5
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Project length – Leader
8.1
7.9
7.7
7.3
6.5
5.9
4.8
4.7
4.5
4.3
3.7
3.5
2.0
1.8
1.6
1.5
1.0
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco

Report
This KPI is based on how often the product was chosen for its ease of use, and on the level of com-
plaints about ease of use post-implementation.
Ease of use

Ease of use
Qlik Sense ranks as the second best product in the large international BI
vendors peer group when it comes to ease of use. Qlik not only put huge
emphasis on creating an intuitive and interactive UI when building Qlik Sen-
se, it also restructured its development team. The vendor employs a team of
people specifically to look after product innovation and UI creation. We see
many BI products get overwhelmed with too many features and excessive
complexity as they mature, so it’s refreshing to see a dedicated team of peo-
ple tasked with keeping the solution up-to-date and easy to use.
Viewpoint
Ease of use – Leader
9.1
7.2
6.8
6.6
6.0
5.9
5.6
5.3
5.2
5.1
5.1
5.0
5.0
4.3
4.3
4.0
3.1
1.3
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS © BARC
THE BI Survey 16
Tibco
1.0
Infor

User & use case
demographics
Current vs. planned use
n=239
In use Planned
88%
78%
77%
77%
31%
27%
27%
10
15%
15%
15%
30%
43%
26%
Dashboards/
Scorecards
Standard/Enterprise
reporting
Basic data analysis
Ad hoc query
Budgeting/Planning
Advanced analysis
Financial
consolidation
5 products most often evaluated in
competition with QlikView
n=949
47%
29%
25%
25%
24%
Tableau
Qlik Qlik Sense
Microsoft SSRS
IBM Cognos BI
Microsoft Power BI
Percentage of employees using QlikView
n=236
16%
17%
QlikView
Average of all
products
Number of users using QlikView
n=216
Median
Mean 824
100
1521
100
QlikView
Average of all
products
Company size (employees)
n=239
14%
53%
33%
Less than 100
100 - 2500
More than 2500
Licensing models
n=212
78%
15%
6%
0%
License up-front
Part of a bundle
Subscription
Open source
Tasks carried out with QlikView by business
users
n=206
QlikView
Average of all products
88%
92%
88%
84%
85%
81%
20%
29%
View
Navigate
Explore/Analyze
Model/Enrich
QlikView – Qlik’s flagship product – has been
on the market for several years now. It offers
very good support for the creation of indivi-
dual guided applications. These apps can be
used for a broad number of scenarios and
serve different purposes. Customers use Qlik-
View for dashboard and enterprise report cre-
ation as well as for basic data analysis and ad
hoc querying of data. Qlik acquired NPrinting
in 2015, which extends QlikView’s printing ca-
pabilities for enterprise reporting. Most users
view, navigate and perform data analysis
using QlikView applications. This ties in with
Qlik’s strategy for QlikView and Qlik Sense -
its main front ends.
Comment

Peer Groups & KPIs Large enterprise BI platforms
Includes products equipped with functionality for
enterprise deployments that focus on a broad range
of BI use cases.
Dashboarding-focused products
Includes products that focus on creating advanced
and highly sophisticated dashboards.
Self-service reporting-focused products
Includes products that focus on self-service reporting
and ad hoc analysis.
OLAP analysis-focused products
Includes products that focus on analysis in dimensio-
nal and hierarchical data models.
Visual data discovery-focused products
Includes products that focus on visual data discovery
and advanced data visualization.
Integrated performance management products
Includes products that provide integrated functiona-
lity for BI and performance management, especially
planning and budgeting.
Large international BI vendors
Includes products from companies with annual re-
venues of $200m+ and a truly international reach.
EMEA-focused vendors
cant presence in - and focus on - the EMEA region.
Americas-focused vendors
cant presence in - and focus on - the Americas region.
Peer Group Classification Peer Groups Overview
The KPIs
THE BI Survey 16 features a range of different types
of BI tools so we use peer groups to help identify
competing products. The groups are essential to al-
low fair and useful comparisons of products that are
likely to compete.
The peer groups have been defined by BARC ana-
lysts using their experience and judgment, with
segmentation based on two key factors:
1. Usage scenario - functional peer
groups are mainly data-driven and ba-
sed on how customers say they use the
product.
2. Regional focus - is the vendor a large
international vendor with a truly global
presence or does it focus on a particu-
lar region. We also take into account
the location of BI Survey respondents.
QlikView features in the following peer groups:
• Large international BI vendors
• Dashboarding-focused products
• Visual discovery-focused products
THE BI Survey 16 provides the reader with well-de-
signed KPI dashboards packed with concise infor-
mation, which can be absorbed at a glance. The
KPIs all follow these simple rules:
• Only measures that have a clear good/
bad trend are used as the basis for
KPIs.
• KPIs may be based on one or more
measures from THE BI Survey.
• Only products with samples of at least
20 - 30 (depending on the KPI) for each
of the questions that feeds into the KPI
are included.
• For quantitative data, KPIs are conver-
ted to a scale of 1 to 10 (worst to best).
• A linear min-max transformation is ap-
plied, which preserves the order of,
and the relative distance between, pro-
ducts‘ scores.
The terms ‘top-ranked’ and ‘leader’ are used in the
following KPI chart titles. ‘Top-ranked’ indicates first
position. ‘Leader’ usually denotes a position in the
top 20-25% of products listed in the chart.

Report
This KPI is based on the median volume of data in databases used with the BI tool.
Data volume
TB
TB
TB

Customers claim to process high data volumes
compared to other visual discovery-focused
products, rating QlikView in second place in
this peer group. QlikView’s ranking has impro-
ved in this KPI over recent years. The product
has always used a proprietary associative en-
gine, which processes data in-memory. With its
redesigned in-memory engine - now known as
QIX – Qlik’s capacity for handling large data
volumes could improve further in the coming
years. Since QlikView 12, both Qlik Sense and
QlikView have used the QIX engine. As only
15 percent of respondents to this survey have
upgraded to version 12 so far, its impact on
QlikView’s results in The BI Survey 16 is mini-
mal.
Viewpoint
Improved in data volume
Data volume – Leader
Data volume
TB
TB
TB
10.0
3.7
3.2
3.1
3.0
3.0
2.4
1.6
1.6
1.4
1.3
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Dundas
Logi Analytics
© BARC
THE BI Survey 16
2011 2012 2013 2014 2015 2016
4.
8.
9.
10.
7.
2.
6.
3.
5.
1.
Sisense
Tableau
Targit
Tibco
Dundas
Logi Analytics
MS Power BI
Phocas
Qlik Sense
QlikView

Report
This KPI is based on how many sites currently use real-time data from transactional systems with
their BI tool.
Operational BI

49
Viewpoint
Demographic data from The BI Survey 16
shows that QlikView’s applications service dif-
ferent BI usage scenarios. The vendor is one
of the leading large international BI vendors
for operational BI, confirming the solution’s fo-
cus on building individual applications. In most
cases in this area, data comes directly out of
production systems. Many enterprises are loo-
king for ways to blend archived analytical data
within operational data to be able to gain si-
tuational awareness of opportunities or issues
impacting their businesses. QlikView supports
these usage scenarios by providing script-ori-
ented and flexible capabilities to integrate and
mash up data as well as visualize it for busi-
ness users using dashboard applications.
Improved in operational BI
Operational BI – Leader
Operational BI
10.0
6.5
5.3
5.2
5.0
4.9
4.4
4.2
4.2
4.2
4.0
4.0
3.4
3.4
3.1
3.1
2.7
1.4
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
2014 2015 2016
12.
15.
17.
1.
14.
7.
5.
4.
6.
13.
3.
16.
10.
8.
11.
18.
9.
2.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView

Report
This KPI is based on whether respondents considered purchasing the product.

51
Viewpoint
QlikView is the top-ranked product in all of its
peer groups in this KPI, showing that organiz-
ations often consider purchasing the solution.
The company pursues a non-technical marke-
ting and sales strategy that has worked very
well and made the vendor popular across the
global BI market. Customers acknowledge
Qlik’s investment in marketing and regularly
consider the solution in their BI evaluations.
Qlik has maintained this top ranking for the last
four years.
Considered for purchase – Top-ranked 1.1.
1.
Considered for purchase – Top-ranked
Peer group: dashboarding-focused products
Considered for purchase – Top-ranked
10.0
8.0
7.9
6.1
5.2
5.1
4.4
4.4
4.1
4.0
3.8
3.5
3.3
3.1
3.0
2.2
2.1
2.1
1.6Information Builders
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
10.0
8.0
5.1
3.8
3.6
2.1
1.5
1.4
1.4
1.4
1.2
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Dundas
Logi Analytics
© BARC
THE BI Survey 16
10.0
8.0
5.1
3.5
2.8
2.4
2.1
1.8
1.6
1.5
1.5
1.4
1.4
1.4
1.2
1.1Dimensional Insight
Sisense
Yellowﬁn
MS Power BI
arcplan (Longview)
QlikView
Cyberscience
Tibco
Pyramid Analytics
Peer Group Average
Tableau
BOARD
Dundas
Logi Analytics
Zoho Reports
SAP BO Design St.
© BARC
THE BI Survey 161.0CXO-Cockpit

Consistently top-ranked in considered for
purchase
purchase
purchase
Peer group: visual discovery-focused productsPeer group: dashboarding-focused productsPeer group: large international BI vendors
2013 2014 2015 2016
7.
5.
16.
8.
15.
13.
12.
3.
11.
1.
4.
9.
2.
6.
10.
14.
SAP BO Design St.
Sisense
Tableau
Tibco
Yellowﬁn
Zoho Reports
arcplan (Longview)
BOARD
CXO-Cockpit
Cyberscience
Dimensional Insight
Dundas
Logi Analytics
MS Power BI
Pyramid Analytics
QlikView
2013 2014 2015 2016
5.
12.
15.
18.
3.
6.
4.
9.
13.
10.
1.
14.
8.
11.
7.
16.
2.
17.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView
2013 2014 2015 2016
8.
7.
3.
10.
4.
1.
6.
2.
8.
5.
Sisense
Tableau
Targit
Tibco
Dundas
Logi Analytics
MS Power BI
Phocas
Qlik Sense
QlikView

Report
This KPI combines the ‘Considered for purchase’, ‘Competitive win rate’ and ‘Chosen as standard’
KPIs.
Competitiveness

54
Viewpoint
QlikView is a leader in ‘Competitiveness’ in the
large international BI vendors and visual dis-
covery-focused products peer groups. Custo-
mers see Qlik as one of the most competitive
vendors in the BI space, and give it good ratings
in the ‘Considered for purchase’, ‘Competitive
win rate’ and ‘Chosen as standard’ KPIs. Qlik’s
competitiveness is rooted in its business-orien-
ted software and agility in sales situations. The
sales process is targeted towards a short proof
of concept and can produce rapid benefits for
customers. Qlik also uses a large partner net-
work efficiently, which is an excellent asset for
the vendor.
Competitiveness
Competitiveness – Leader
Competitiveness – Leader
Consistently high ratings in competitiveness
6.5
5.7
4.7
4.6
4.0
4.0
3.5
3.4
3.3
2.6
2.1
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Dundas
Logi Analytics
© BARC
THE BI Survey 16
6.5
6.1
6.0
5.7
4.7
4.6
4.3
4.2
4.2
4.0
3.7
3.4
3.3
2.9
2.6
2.6
Dimensional Insight
Sisense
Yellowﬁn
MS Power BI
arcplan (Longview)
QlikView
Cyberscience
Tibco
Pyramid Analytics
Peer Group Average
Tableau
BOARD
Dundas
Logi Analytics
Zoho Reports
SAP BO Design St.
© BARC
THE BI Survey 162.1
CXO-Cockpit
2011 2012 2013 2014 2015 2016
9.
8.
4.
1.
6.
2.
5.
3.
7.
10.
Sisense
Tableau
Targit
Tibco
Dundas
Logi Analytics
MS Power BI
Phocas
Qlik Sense
QlikView

Report
This KPI is based on the frequency of problems encountered with the product.

Product satisfaction is an important KPI, as it
relates to the number of problems typically
encountered in the use of the product. Custo-
mers report relatively few issues with QlikView,
rating it above average in the large internatio-
nal BI vendors peer group. QlikView is a ma-
ture product that has excelled in this category
in each of the last five years.
Viewpoint
Two top placings in product satisfaction in
the last five years
Product satisfaction – Leader
6.3
6.2
5.4
5.0
4.7
4.7
3.3
3.2
3.0
3.0
2.8
2.3
2.2
2.0
2.0
1.6
1.6
1.3
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
2012 2013 2014 2015 2016
16.
5.
13.
8.
12.
6.
7.
9.
10.
1.
4.
18.
15.
17.
14.
11.
3.
2.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView

Report
This KPI measures user satisfaction with the level of vendor support provided for the product.
Vendor support

58
Viewpoint
QlikView receives above average feedback for
vendor support compared to other large inter-
national BI vendors. The vendor has been able
to maintain its leading position in this KPI while
undergoing rapid growth and changes to its
product strategy in recent years. This user fee-
dback shows that Qlik has been able to grow
as a vendor while keeping a close eye on its
customers’ needs.
Vendor support
Consistently outstanding in vendor support
Vendor support – Leader
8.2
7.1
6.9
6.3
5.8
5.7
5.4
5.4
5.3
5.1
5.0
5.0
4.8
4.0
3.8
3.5
3.1
3.0
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
2012 2013 2014 2015 2016
17.
9.
10.
1.
15.
6.
14.
8.
16.
3.
4.
13.
12.
7.
18.
11.
2.
5.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView

60
Viewpoint
QlikView receives good customer feedback
across all peer groups for its ability to process
queries. The solution typically loads data into
its in-memory database, which supports asso-
ciative query/analysis logic particularly well.
With regularly outstanding results for query
performance in the last four years, customers
underline QlikView’s ability to query data
quickly compared to rival products from other
large international BI vendors.
Query performance
Consistently outstanding in query performance
7.8
7.0
6.2
5.8
4.4
4.3
4.3
3.9
3.7
3.6
3.3
3.3
3.0
2.9
2.7
2.4
2.3
2.2
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS © BARC
THE BI Survey 16
2013 2014 2015 2016
16.
6.
10.
4.
13.
7.
12.
15.
8.
1.
3.
9.
14.
5.
18.
17.
11.
2.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView
10.0
7.1
7.0
6.2
4.8
4.7
4.4
4.4
4.3
4.2
4.1
4.1
3.8
3.3
3.2
2.5
Dimensional Insight
Sisense
Yellowﬁn
MS Power BI
arcplan (Longview)
QlikView
Cyberscience
Tibco
Pyramid Analytics
Peer Group Average
Tableau
BOARD
Dundas
Logi Analytics
Zoho Reports
SAP BO Design St.
© BARC
THE BI Survey 162.3
CXO-Cockpit
7.8
7.0
6.2
4.8
4.5
4.3
4.2
4.1
4.0
3.3
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 162.5
Dundas

62
Viewpoint
QlikView ranks highly in all of its peer groups
in the combined ‘Performance’ KPI, following
up on consistently good rankings over the last
four years. Performance is crucial to the ac-
ceptance of a solution, especially for business
users. Qlik’s in-memory engine is clearly ca-
pable of providing a good level of performance
to users.
Performance
8.7
8.4
7.5
7.0
6.8
6.8
6.7
6.6
6.2
6.1
Sisense
MS Power BI
Phocas
Qlik Sense
QlikView
Targit
Peer Group Average
Tibco
Tableau
Logi Analytics
© BARC
THE BI Survey 163.9
Dundas
8.7
8.4
7.5
7.3
7.0
6.3
6.1
6.1
5.5
5.1
5.0
4.8
4.6
4.4
4.3
4.0
3.5
3.4
2.3
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tibco
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
Infor
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
9.1
8.5
8.4
7.5
7.0
6.8
6.7
6.6
6.6
6.6
6.1
6.1
6.1
6.0
5.8
5.1
Dimensional Insight
Sisense
Yellowﬁn
MS Power BI
arcplan (Longview)
QlikView
Cyberscience
Tibco
Pyramid Analytics
Peer Group Average
Tableau
BOARD
Dundas
Logi Analytics
Zoho Reports
SAP BO Design St. © BARC
THE BI Survey 163.9
CXO-Cockpit

Performance
Consistently outstanding in performanceConsistently outstanding in performance
Peer group: dashboarding-focused productsPeer group: large international BI vendors
2013 2014 2015 2016
14.
13.
7.
11.
1.
8.
16.
5.
2.
4.
15.
6.
12.
3.
9.
10.
Logi Analytics
MS Power BI
Pyramid Analytics
Tableau
Tibco
Yellowﬁn
Zoho Reports
arcplan (Longview)
BOARD
CXO-Cockpit
Cyberscience
Dimensional Insight
Dundas
Sisense
SAP BO Design St.
QlikView
2013 2014 2015 2016
17.
7.
14.
4.
10.
5.
11.
13.
6.
1.
3.
18.
12.
9.
16.
15.
8.
2.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView

Report
This KPI is based on how quickly the product is implemented.
Project length

65
Viewpoint
QlikView ranks as one of the leading large in-
ternational BI vendors for fast project imple-
mentation. The software was built to equip
business users with flexible and business
user-oriented functionality to fulfill their ana-
lysis and visualization needs. To that end, the
product provides a flexible script-oriented en-
vironment to integrate and model data as well
as interactive visualizations to present data to
end users. Despite QlikView’s flexibility, the so-
lution tends to be used to develop individual
applications. Therefore it is quite surprising to
see customers claiming to complete their pro-
jects faster than customers of other large inter-
national BI vendors. These results may indicate
that QlikView’s orientation towards business
users means that developing applications ta-
kes less time than it would with products from
other large international BI vendors.
Project length
Improved in project length
Project length – Leader
8.1
7.9
7.7
7.3
6.5
5.9
4.8
4.7
4.5
4.3
3.7
3.5
2.0
1.8
1.6
1.5
1.0
1.0
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
2012 2013 2014 2015 2016
17.
9.
10.
6.
5.
8.
14.
16.
3.
4.
12.
7.
11.
13.
15.
2.
1.
MS Excel
MS Power BI
MS SSRS
MicroStrategy
Oracle BI
Qlik Sense
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
IBM Cognos BI
IBM Cognos TM1
Tibco
Tableau
QlikView

67
Viewpoint
QlikView remains one of the leading providers
of easy-to-use solutions compared to other lar-
ge international BI vendors, holding on to the
leading position it has occupied in this peer
group for the last three years. QlikView pro-
duces appealing charts and visualizations to
navigate through data in an interactive way.
Non-technical users can navigate between
dashboards by selecting a tab, and explore the
data freely using search and selecting valu-
es in the display objects. QlikView also has a
strong fuzzy search feature. The product has
always worked with a “green/white/gray” the-
me. Selections are highlighted in green, asso-
ciated data is represented in white, and exclu-
ded (unassociated) data appears in gray.
Ease of use
Consistently outstanding in ease of use
Ease of use – Leader
9.1
7.2
6.8
6.6
6.0
5.9
5.6
5.3
5.2
5.1
5.1
5.0
5.0
4.3
4.3
4.0
3.1
1.3
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS © BARC
THE BI Survey 16
Tibco
1.0
Infor
2014 2015 2016
16.
15.
13.
9.
5.
3.
8.
12.
14.
2.
4.
18.
6.
10.
11.
17.
1.
7.
SAP Bex
SAP BO Analysis
SAP BO Design St.
SAP BO WebI
SAS
Tableau
Tibco
IBM Cognos BI
IBM Cognos TM1
Infor
MicroStrategy
MS Excel
MS Power BI
MS SSRS
Oracle BI
Qlik Sense
QlikView

Report
The business value KPI combines the ‘Business benefits’, ‘Project success’, ‘Price-to-value percepti-
on’, ‘Project length’ and ‘Innovation‘ KPIs.
The flexibility for users KPI is based on how often the product was chosen for its flexibility, and on
the frequency of complaints about user flexibility post-implementation.
Business value &
flexibility for users

QlikView receives positive user feedback for its flexibility. In fact, flexibility
is the cornerstone of the whole solution. Firstly the product’s data integrati-
on, transformation and modeling is done via SQL-oriented scripting langu-
age, so business users familiar with SQL have the flexibility to model their
own data. In terms of visualization, QlikView provides extensive options for
creating and customizing charts. Finally the product has a wide range of
functions for creating guided navigation paths within a dashboard or appli-
cation. Tabs, buttons, actions and other features can be used to provide end
users with the data they need and guide them through their dashboards.
Viewpoint
Qlik is rated as one of the leading large international BI vendors in provi-
ding high business value to its customers. This KPI combines user feedback
on ‘Business benefits’, ‘Project success’, ‘Price-to-value perception’, ‘Project
length’ and ‘Innovation‘. Qlik supports decision-makers across customer or-
ganizations with its easy-to-use, flexible solution. It can be used to create
individual applications as well as to visualize data and find insights in it.
Viewpoint
Flexibility for usersBusiness value
Business value – Leader
8.0
7.8
7.8
6.9
6.9
6.8
6.3
5.4
5.3
5.2
5.1
5.1
4.4
4.0
3.8
2.9
2.5
1.9
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
1.8
Infor
Flexibility for users – Leader
7.7
7.0
6.0
5.8
5.8
5.0
4.8
4.6
4.5
4.1
3.9
3.7
3.5
2.6
2.1
2.0
1.8
1.6
MS Power BI
IBM Cognos TM1
Qlik Sense
QlikView
MicroStrategy
Tableau
Oracle BI
Peer Group Average
MS SSRS
MS Excel
IBM Cognos BI
SAP BO Design St.
SAP BO Analysis
SAP BEx
SAP BO WebI
SAS
© BARC
THE BI Survey 16
Tibco
1.0
Infor

70
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Major companies, government agencies and fi-
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www.barc.de
Switzerland
BARC Schweiz GmbH
Buchhaldenstraße 7
CH-5442 Fislisbach
+41 (0) 763403516
www.barc.de
Rest of the World
+44 1536 772 451
www.barc-research.com

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THE BI Survey 16