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CG_Qlik_View:7_8.qxd 7/17/2014 1:31 PM Page 7 
Chief Guest Chief Guest 
contrary QlikView is a complete platform 
that enables enterprises to rapidly deploy 
robust dashboards and BI apps that can 
bring together data from multiple sources 
and enable business users to search, visual-ize 
and explore information 
QlikView is used by businesses of all 
sizes and from across all sectors for 
improving its decision-making with near 
real time access to data and insights. 
QlikView is already used by organizations 
worldwide and in India, including Canon, 
Mahindra and Mahindra, HDFC Life, SAB 
Miller India, Flipkart, Sathya Retail, 
Ramakrishna Forgings Ltd., 
ThangamayilJewellery Ltd., and hundreds 
others. Today, we’ve over 32,000 cus-tomers 
globally that cut across small, 
medium and large enterprises. 
Uniquely in the BI space, we pioneered 
the in-memory model to offer an ‘associa-tive’ 
search engine, giving customers 
access to explore data more intuitively to 
discover answers and ask questions they’ve 
never even thought of asking. QlikView is 
both powerful and yet easy and intuitive to 
use, so user adoption is widespread. 
FOR ORGANIZATIONS LOOKING FOR BIG DATA ANALYTICS, 
QLIKVIEW’S PATENTED IN-MEMORY DATA ENGINE COMPRESSES 
TYPICAL DATA BY A FACTOR OF 10, MEANING A SINGLE 256GB RAM 
SERVER CAN LOAD UPWARDS OF 2TB OF UNCOMPRESSED DATA. 
THIS REPRESENTS BILLIONS OF ROWS WHILE OFFERING RESPONSE 
RATES ONLY POSSIBLE WITH IN-MEMORY ARCHITECTURES. 
Do you think the market of big data analyt-ics 
is a challenging one? Do you think your 
application can easily handle big data faster, 
accurately and efficiently? 
Big Data is a hot topic, but it can get com-plex 
and difficult to leverage if companies 
do not have the right approach or tool. 
The ability to glean insights from data 
coming from various sources, make sense 
of it and understand its relevance, is key to 
getting value out of Big Data. In particu-lar, 
we believe in democratizing analytics 
of big data so lots of decision makers can 
get access to the data and cure the BI 
myopia. For example, our customer King 
analyses 100 million rows of Candy Crush 
player data a day using QlikView, but it’s 
not just data scientists that are doing so— 
it’s game designers, financial analysts, 
marketers, to help them make smarter 
decisions, faster. 
For organizations looking for big data 
analytics, QlikView’s patented in-memory 
data engine compresses typical data by a 
factor of 10, meaning a single 256GB 
RAM server can load upwards of 2TB of 
uncompressed data. This represents bil-lions 
of rows while offering response rates 
only possible with in-memory architec-tures. 
Other QlikView features such as 
‘document chaining’ and ‘binary load’ fur-ther 
accelerate the exploration of very 
large data sets. This is the path chosen by 
many QlikView customers to analyze ter-abytes 
of data stored in data warehouses or 
Hadoop clusters and similar repositories. 
For companies that have invested in a 
large data warehouse or other Big Data 
infrastructure and don’t want to load all 
data into the QlikView in-memory engine, 
QlikView Direct Discovery is a hybrid 
approach that leverages both in-memory 
data and data that is dynamically queried 
from an external source. 
How big is the opportunity of mobile BI 
solutions? Do you think the growing adop-tion 
of tablets, and of course, smart phones, 
has fueled the growth of overall mobile BI 
market in India? 
Over the last couple of years, use of BI has 
seen a sea of change with the advent of 
sophisticated smartphones and mobile 
tools like tablets. This has led to a neces-sary 
shift in the way BI is being leveraged 
to gain business value. Mobility takes user-driven 
BI (or what we call Business 
Discovery) to the next level making it the 
new normal. As corporations focus on 
delivering real-time business data to the 
mobile workforce in a device independent 
environment, they will start embracing 
mobile BI. Qlik ensures decision making is 
not hampered by devices. Our solutions are 
available across devices and can be used on 
the go,whether on desktops, laptops, 
mobile phones or tablets. 
QlikView today is offered in the cloud. 
What customers are looking for and buy-ing 
are domain-and industry-specific apps 
that run in the cloud. QlikView is the 
leading platform for creating these analyt-ic 
apps that are so easy to use and deploy 
that our partner community is creating 
hundreds of them to solve specific cus-tomer 
challenges. These range from spe-cialized 
areas of market research, to con-tact 
centers, sports statistics, workforce 
management solutions and a sales tracking 
app specific to mutual fund companies. 
These QlikView apps are deployed in the 
cloud, via a SaaS (software-as-a-service) 
model. 
When it comes to enterprise BI 
deployments, there’re still some challenges 
to solve regarding what data customers are 
willing to put in the cloud and how they 
access that data. From a pure deployment 
perspective, however, QlikView can easily 
run on cloud infrastructure. For example 
we run our demo site on Amazon AWS. 
WE MAKE THE BEST BI TOOLS AND APPLICATIONS 
FOR THE AGE OF BIG-DATA 
Jaydeep Deshpande 
Regional Marketing Manager 
Qlik India 
DATA CARRIES INFOR-MATION 
TROVES IF 
STORED, MINED AND 
ANALYZED INTELLI-GENTLY. 
YES, ONCE 
THE BURDEN TO CIOS 
AND IT ADMINISTRA-TORS, 
DATA HAS 
BECOME A GREAT 
SOURCE OF INFOR-MATION 
AND BUSI-NESS 
FORECASTING. 
AND THAT FIELD IS 
ANALYTICS, MORE 
PRECISELY BI (BUSI-NESS 
INTELLIGENCE). 
INDIA IS A FIT CASE 
FOR THE ADOPTION 
OF SUCH APPLICA-TIONS 
WHERE 
MOUNDS OF DATA 
GET GENERATED BY 
GOVERNMENTS AND 
ENTERPRISES ON A 
DAILY BASIS. IN AN 
INTERACTION WITH 
DIGITAL EDGE’S MD 
QAISAR ALAM, 
JAYDEEP DESHPANDE, 
REGIONAL MARKET-ING 
MANAGER, QLIK 
INDIA, A LEADING BI 
COMPANY, SPEAKS 
ABOUT THE GROW-ING 
MARKET OF BUSI-NESS 
ANALYTICS AND 
THE OPPORTUNITIES 
IT BRINGS TO HIS 
COMPANY. EXCERPTS! 
Do you think the market for BI (business 
intelligence) has seen rapid growth in India? 
What are the reasons for the rapid growth 
of this market segment? 
In India we’ve been witnessing a substan-tial 
increase in the demand for BI solutions 
from verticals such as manufacturing, 
BFSI, retail, telecom and FMCG. 
Customers are increasingly deploying BI 
to make their organizations more efficient 
and productive. As a user-driven BI leader, 
Qlik is seeing strong demand and opportu-nities 
in the Indian market as more compa-nies 
recognize the value of leveraging 
user-driven data analytics to make better 
and faster decisions. Around the world, we 
work with over 32,000 customers and in 
India, companies from across such as 
Mahindra & Mahindra and HDFC Life are 
using the QlikView Business Discovery 
platform to transform data into an asset. 
The reason for this rapid adoption is 
because Indian organizations are not 
bound by the traditions that hold back the 
established markets and are therefore more 
open to innovations. This is stemming 
from the organizational realization that 
information is changing the world and 
every business user is contributing to that 
transformation. 
So far in 2014, we’ve seen continuing 
momentum and are further expanding our 
customer base, helping organizations to 
empower users in easily discovering 
insights, collaborating and making better 
decisions, and doing what is necessary to 
propel their businesses forward. 
Where do you position Qlik vis-a-vis other BI 
players such as SAP, IBM, Oracle, Microsoft, 
SAS, Ramco, Microstrategy, and Tableau? Is 
Qlik more suitable for small and medium 
enterprises (SMEs)? 
Qlik has always been at the forefront of 
innovation. We continue to disrupt the 
market with the QlikView Business 
Discovery platform. Business Discovery, or 
what Gartner refers to as Data Discovery, 
has transformed the BI (business intelli-gence) 
industry, and is regarded as the 
mainstream architecture for BI today. 
That’s also the reason why Qlik has been 
ranked as a leader in the Gartner Magic 
Quadrant for Business Intelligence and 
Analytics Platforms for four consecutive 
years, ahead of the traditional BI players. 
QlikView Business Discovery is based on 
the philosophy that decision-making is col-laborative, 
associative, social and with 
today’s pace of business it also needs to be 
on the fly. QlikView Business Discovery is 
easy to deploy, extremely user friendly and 
simplified. This is the new normal that 
other traditional BI players large and small 
are trying to catch up with. There’re other 
visualization tools which may not be a 
strategic enterprise offering and have lim-ited 
scalability, data federation, collabora-tion 
and exploration capabilities. On the 
DIGITAL 8 JUNE 2014 DIGITAL EDGE EDGE JUNE 2014 9

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QLIK MAKES THE BEST BI TOOLS AND APPLICATIONS FOR THE AGE OF BIG-DATA

  • 1. CG_Qlik_View:7_8.qxd 7/17/2014 1:31 PM Page 7 Chief Guest Chief Guest contrary QlikView is a complete platform that enables enterprises to rapidly deploy robust dashboards and BI apps that can bring together data from multiple sources and enable business users to search, visual-ize and explore information QlikView is used by businesses of all sizes and from across all sectors for improving its decision-making with near real time access to data and insights. QlikView is already used by organizations worldwide and in India, including Canon, Mahindra and Mahindra, HDFC Life, SAB Miller India, Flipkart, Sathya Retail, Ramakrishna Forgings Ltd., ThangamayilJewellery Ltd., and hundreds others. Today, we’ve over 32,000 cus-tomers globally that cut across small, medium and large enterprises. Uniquely in the BI space, we pioneered the in-memory model to offer an ‘associa-tive’ search engine, giving customers access to explore data more intuitively to discover answers and ask questions they’ve never even thought of asking. QlikView is both powerful and yet easy and intuitive to use, so user adoption is widespread. FOR ORGANIZATIONS LOOKING FOR BIG DATA ANALYTICS, QLIKVIEW’S PATENTED IN-MEMORY DATA ENGINE COMPRESSES TYPICAL DATA BY A FACTOR OF 10, MEANING A SINGLE 256GB RAM SERVER CAN LOAD UPWARDS OF 2TB OF UNCOMPRESSED DATA. THIS REPRESENTS BILLIONS OF ROWS WHILE OFFERING RESPONSE RATES ONLY POSSIBLE WITH IN-MEMORY ARCHITECTURES. Do you think the market of big data analyt-ics is a challenging one? Do you think your application can easily handle big data faster, accurately and efficiently? Big Data is a hot topic, but it can get com-plex and difficult to leverage if companies do not have the right approach or tool. The ability to glean insights from data coming from various sources, make sense of it and understand its relevance, is key to getting value out of Big Data. In particu-lar, we believe in democratizing analytics of big data so lots of decision makers can get access to the data and cure the BI myopia. For example, our customer King analyses 100 million rows of Candy Crush player data a day using QlikView, but it’s not just data scientists that are doing so— it’s game designers, financial analysts, marketers, to help them make smarter decisions, faster. For organizations looking for big data analytics, QlikView’s patented in-memory data engine compresses typical data by a factor of 10, meaning a single 256GB RAM server can load upwards of 2TB of uncompressed data. This represents bil-lions of rows while offering response rates only possible with in-memory architec-tures. Other QlikView features such as ‘document chaining’ and ‘binary load’ fur-ther accelerate the exploration of very large data sets. This is the path chosen by many QlikView customers to analyze ter-abytes of data stored in data warehouses or Hadoop clusters and similar repositories. For companies that have invested in a large data warehouse or other Big Data infrastructure and don’t want to load all data into the QlikView in-memory engine, QlikView Direct Discovery is a hybrid approach that leverages both in-memory data and data that is dynamically queried from an external source. How big is the opportunity of mobile BI solutions? Do you think the growing adop-tion of tablets, and of course, smart phones, has fueled the growth of overall mobile BI market in India? Over the last couple of years, use of BI has seen a sea of change with the advent of sophisticated smartphones and mobile tools like tablets. This has led to a neces-sary shift in the way BI is being leveraged to gain business value. Mobility takes user-driven BI (or what we call Business Discovery) to the next level making it the new normal. As corporations focus on delivering real-time business data to the mobile workforce in a device independent environment, they will start embracing mobile BI. Qlik ensures decision making is not hampered by devices. Our solutions are available across devices and can be used on the go,whether on desktops, laptops, mobile phones or tablets. QlikView today is offered in the cloud. What customers are looking for and buy-ing are domain-and industry-specific apps that run in the cloud. QlikView is the leading platform for creating these analyt-ic apps that are so easy to use and deploy that our partner community is creating hundreds of them to solve specific cus-tomer challenges. These range from spe-cialized areas of market research, to con-tact centers, sports statistics, workforce management solutions and a sales tracking app specific to mutual fund companies. These QlikView apps are deployed in the cloud, via a SaaS (software-as-a-service) model. When it comes to enterprise BI deployments, there’re still some challenges to solve regarding what data customers are willing to put in the cloud and how they access that data. From a pure deployment perspective, however, QlikView can easily run on cloud infrastructure. For example we run our demo site on Amazon AWS. WE MAKE THE BEST BI TOOLS AND APPLICATIONS FOR THE AGE OF BIG-DATA Jaydeep Deshpande Regional Marketing Manager Qlik India DATA CARRIES INFOR-MATION TROVES IF STORED, MINED AND ANALYZED INTELLI-GENTLY. YES, ONCE THE BURDEN TO CIOS AND IT ADMINISTRA-TORS, DATA HAS BECOME A GREAT SOURCE OF INFOR-MATION AND BUSI-NESS FORECASTING. AND THAT FIELD IS ANALYTICS, MORE PRECISELY BI (BUSI-NESS INTELLIGENCE). INDIA IS A FIT CASE FOR THE ADOPTION OF SUCH APPLICA-TIONS WHERE MOUNDS OF DATA GET GENERATED BY GOVERNMENTS AND ENTERPRISES ON A DAILY BASIS. IN AN INTERACTION WITH DIGITAL EDGE’S MD QAISAR ALAM, JAYDEEP DESHPANDE, REGIONAL MARKET-ING MANAGER, QLIK INDIA, A LEADING BI COMPANY, SPEAKS ABOUT THE GROW-ING MARKET OF BUSI-NESS ANALYTICS AND THE OPPORTUNITIES IT BRINGS TO HIS COMPANY. EXCERPTS! Do you think the market for BI (business intelligence) has seen rapid growth in India? What are the reasons for the rapid growth of this market segment? In India we’ve been witnessing a substan-tial increase in the demand for BI solutions from verticals such as manufacturing, BFSI, retail, telecom and FMCG. Customers are increasingly deploying BI to make their organizations more efficient and productive. As a user-driven BI leader, Qlik is seeing strong demand and opportu-nities in the Indian market as more compa-nies recognize the value of leveraging user-driven data analytics to make better and faster decisions. Around the world, we work with over 32,000 customers and in India, companies from across such as Mahindra & Mahindra and HDFC Life are using the QlikView Business Discovery platform to transform data into an asset. The reason for this rapid adoption is because Indian organizations are not bound by the traditions that hold back the established markets and are therefore more open to innovations. This is stemming from the organizational realization that information is changing the world and every business user is contributing to that transformation. So far in 2014, we’ve seen continuing momentum and are further expanding our customer base, helping organizations to empower users in easily discovering insights, collaborating and making better decisions, and doing what is necessary to propel their businesses forward. Where do you position Qlik vis-a-vis other BI players such as SAP, IBM, Oracle, Microsoft, SAS, Ramco, Microstrategy, and Tableau? Is Qlik more suitable for small and medium enterprises (SMEs)? Qlik has always been at the forefront of innovation. We continue to disrupt the market with the QlikView Business Discovery platform. Business Discovery, or what Gartner refers to as Data Discovery, has transformed the BI (business intelli-gence) industry, and is regarded as the mainstream architecture for BI today. That’s also the reason why Qlik has been ranked as a leader in the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms for four consecutive years, ahead of the traditional BI players. QlikView Business Discovery is based on the philosophy that decision-making is col-laborative, associative, social and with today’s pace of business it also needs to be on the fly. QlikView Business Discovery is easy to deploy, extremely user friendly and simplified. This is the new normal that other traditional BI players large and small are trying to catch up with. There’re other visualization tools which may not be a strategic enterprise offering and have lim-ited scalability, data federation, collabora-tion and exploration capabilities. On the DIGITAL 8 JUNE 2014 DIGITAL EDGE EDGE JUNE 2014 9