The Business of Moving II
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The document outlines strategies for delivering a business pitch, focusing on key ingredients such as storytelling, positioning, promotion, and platform delivery. It emphasizes the importance of conveying one's passion and clearly stating problems and needs while engaging the audience effectively. Additionally, it provides insights on evolving pitch materials and making impactful connections with potential investors.
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The Business of Moving II
- 2. H O W T O D E L I V E R A B U S I N E S S P I T C H
- 3. H O W T O D E L I V E R A B U S I N E S S P I T C H
- 4. T H E B U S I N E S S O F M O V I N G
- 5. 6.30 7.00 7.30 8.00 8.20 8.40 9.00 9.20 A G E N D A Registration Intro. Key Ingredients. Warm up Calibration. Script it. Mock Pitching - - - Break - - - Storytelling Pitch Perfect. Business of Moving Mock Pick 2.0. Hot Seat Wrap. Resources. Q&A
- 6. PT1: POSITIONING WHAT IS YOUR STORY? PT2: PROMOTION WHY IS IT CONTAGIOUS? PT3: PLATFORM HOW DO YOU DELIVER VALUE? THE BUSINESS OF MOVING
- 7. PT1: POSITIONING WHAT IS YOUR STORY?
- 12. S E L L
- 13. M O V E
- 14. MAKE PEOPLE WANT THINGS VS. MAKE THINGS PEOPLE WANT
- 21. W H A T A R E Y O U W O R K I N G O N ? [ 10 min ]
- 22. W H Y W H A T I N V I T E I N G R E D I E N T S 1 2 3
- 23. W H Y I N G R E D I E N T 1
- 24. I N G R E D I E N T 1 ∆ PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT.
- 26. I N G R E D I E N T 2 W H A T
- 27. ∆ CLEARLY STATE THE PROBLEM. I N G R E D I E N T 2
- 29. 3. INVITE I N G R E D I E N T 3
- 30. I N G R E D I E N T 3 ∆ CLEARLY STATE WHAT YOU NEED.
- 31. ∆ THEN INVITE YOUR LISTENER TO JOIN THE CONVERSATION.
- 32. W H Y W H A T I N V I T E I N G R E D I E N T S PEOPLE DON’TBUY WHAT YOU DO THEY BUY WHY YOU DO IT. CLEARLY STATE THE PROBLEM. CLEARLY STATE WHAT YOU NEED. 1 2 3
- 33. [ 8 min ]
- 34. PT2: PROMOTION WHY IS IT CONTAGIOUS?
- 35. T A R G E T N E T W O R K T A R G E T A U D I E N C E
- 36. Our thing is a ____ That does _____ This helps people ____
- 37. DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT.
- 38. PROPOSE TO GIVE THEM SOMETHING THEY WANT.. REALLY
- 39. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.
- 40. C o n s u m e r - P r o d u c t R e l a t i o n s h i p s
- 41. ∆ Market Segment ∆ Problems ∆ Lifestyle ∆ Scale ∆ Lead Use Case ∆ Solution ∆ Experience
- 42. DOES THE SUMMARY OF YOUR PITCH WORK AS A TABLE OF CONTENTS OF A BOOK?
- 43. DOES YOUR PITCH WORK AS: 1 SENTENCE? 1 PARAGRAPH? 1 PAGE?
- 44. LOCIC CHARACTER EMOTION This is functional yet safe I am the humble inventor Wow! Can you see the possibilities
- 45. TALK ABOUT WHY YOU DO WHAT YOU DO
- 46. DON’T FORGET TO MAKE THE ASK . .
- 48. STARTWITHTHEEND.
- 50. ONCE UPON A TIME THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW EVERY DAY DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA ONE DAY NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN BECAUSE OF THAT HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY BECAUSE OF THAT DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO UNTIL FINALLY DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.
- 54. [ 15 min ]
- 55. STORIES… ARE JUST DATA WITH SOUL. via @ Carmine Gallo, Author
- 56. LAUGHTER GOOD FOR YOUR HEALTH LOWERS BLODD PRESSURE STRENGTHENS IMMUNE SYSTEM IMPROVES BREATHING INCREASES ENERGY MAKES YOU FEEL GOOD
- 57. THE BRAIN CANNOT TELL THE DIFFERENCE BETWEEN WHAT IT ACTUALLY SEES AND WHAT IT IMAGINES
- 58. REMARK THE BRAIN IS A LAZY PIECE OF MEAT WE NEED TO FIND NOVEL WAYS TO HELP THE BRAIN SEE THINGS DIFFERENTLY
- 63. THE TWIT PITCH
- 64. THE TWIT PITCH
- 69. COFFEE
- 70. PT3: PLATFORM HOW DO YOU DELIVER VALUE?
- 71. Why? Problem Solution Market Size Competition Product Business Model Team Growth Strategy Invitation
- 72. “..T he pitch deck will keep evolving your company. In the ear ly days it w as all the vision, then it w as talking about the vision and the pr oduct. Now it’ s talking about the vision, the pr oduct and the metrics and revenues. At ever y single stage it needs to constantly evolve.” Melanie Perkins, CEO @ Canva
- 73. 3 0 2 0 1 0 s i z e f o n t m i n u t e s s l i d e s
- 76. A D D R E S S T H E M A C K N O W L E D G E I T A S K F O R I T I f y o u ’ r e a w a r e o f c h a l l e n g e s I f y o u d o n ’ t k n o w s o m e t h i n g I f y o u n e e d h e l p
- 77. “Fundraise like a surfer — plan to take on investors in sets.”
- 78. via @ Sequoia Capital Successful Seed Decks
- 80. D i s c o v e r a n e w w a y t o t e l l y o u r s t o r y t h a t ’ s p r e m i s e d a r o u n d y o u r u n i q u e w o r l d v i e w .
- 81. D e m o n s t r a t e s o m e t h i n g y o u s e e , t h a t e v e r y o n e e l s e d o e s n’ t .
- 84. GIVE & GET
- 85. C R E D I B L E V U L N E R A B L E B e c o m e B y b e i n g
- 86. “Here are 3 reasons you should not invest in Babble” Rufus Griscom, Founder of parenting blog Babble
- 88. “Here are 5 reasons you should not buy Babble”
- 89. Disney bought them for $40 million
- 90. Adam Grand, Ideas @ TED Context Candidness Credibility Conversation
- 98. ENTERTAIN EDUCATE ENGAGE CHARM THEIR PANTS OFF MAKE IT PERSONAL & RELEVANT THROUGH STORYTELLING
- 99. OLD SCHOOL SELLING NEW SCHOOL SELLING
- 103. [ 15 min ]
- 104. PRACTICE
- 105. OUT LOUD
- 107. “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
- 109. @Thomas Edison
- 110. Y O U ’ V E G O T T H I S .
- 111. Thank You!
- 112. bit.ly/1zvDMt6 How to Give A Presentation 10 Tips to Move Move Your Audience! My Top Tips:
- 115. email jonas@socialfabric.com web socialfabric.com linkedin linkedin.com/in/jonasaltman twitter sfagency writing jonasaltman.com