The Cald Communication Workshop
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The document discusses communication workshops organized by CALD (Council for Asian Liberals and Democrats) to help political parties in Asia improve their political communication strategies. The workshops aim to help parties develop clear branding, define targeted messages, and learn how to effectively use modern information technologies and media. Participants share experiences from their countries and learn practical skills like developing websites, blogs, podcasts and communication plans. The workshops also seek to continuously improve CALD's own communication and standardize training modules over time.
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The Cald Communication Workshop
- 1. The CALD Communication Workshops By: Siegfried Herzog
- 2. Modernization Objectives Parties have developed a clear brand Parties see political communication as one of their primary tasks Parties develop mechansims to define messages and target groups
- 3. Practical objectives Parties have developed an understanding of a successful political message Parties have developed an understanding of a good media mix Parties have developed an understanding of creative message delivery Parties are at the cutting edge of using modern information technology
- 4. CALD objectives CALD has an effective and evolving communication strategy CALD practices what it preaches, using modern technology effectively CALD becomes a key ressource for communication training for its members
- 5. Instruments Learning from each other – inside stories and examples from Asian campaigns with regard to Messaging: Senate campaigns 2004 and 2007 Philippines Branding: Taiwanese elections Good TV ads: Taiwan, Philippines Use of new media: Korea, Taiwan, Malaysia, Philippines
- 6. Practical training Comparison and analysis of Websites Basics of blogging Basics of podcasting and videocasting Developing a communication plan with a mix of instruments
- 7. Commonalities High-level input Group work – practical training Try to cover new ground in each workshop CALDs own communication improves from workshop to workshop
- 8. Open issues Limited follow-up with parties Direct impact not easy to measure Steady work on various aspects or standard module?