SlideShare a Scribd company logo
The Changing Face of TechComm and STC Susan Burton, CAE Executive Director 31 October 2008 DocTrain East
What is STC? The professional home for technical communicators A not-for-profit 501(c)(3) individual membership association Our members work in  industry, government, academe, and the non-profit sector
The Organization of STC Board of Directors with 14 members elected at large 14,000 members in the US and 50 countries 120 chapters, 25 outside the US 21 Special Interest Groups (SIGs)
Define the Profession   1 2 Communicate the Value  3 Improve the Practice   4 Expand our Partnerships   5 Ensure the Viability
Define the Profession 1
The Standard Occupational Classifications (SOC) List of 820 professions and occupations with formal definitions and terse descriptions Used by: Bureau of Labor Statistics Employment and Training Administration Office of Management and Budget solicited changes that reflect new occupations or fundamental changes to existing ones.
Technical   Writer Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work. Current Definition
Problems with Current Definition A definition based only on “writers” sends false market signals It’s not about the media Documentation playing new role in consumer protection and international competitiveness Communication changing from one-way static to multi-way dynamic
Recommended Definition 27-1028 Technical Communicators Develop and design instructional and informational tools needed to assure  safe, easy, proper and complete use of technical goods and services . Combine multi-media knowledge and strong communication skills with technical expertise to educate across the entire spectrum of users’ abilities, technical experience, and visual and auditory capabilities.
TRENDS IN THE PROFESSION
Trends Affecting TechComm Content management Data management Knowledge management Convergence (creation, production, and maintenance of technical content)
Trends Affecting TechComm Multimedia and Web 2.0 technologies for help content and user assistance Graphics Audio Videos Interactive media
Trends Affecting TechComm Topic-based authoring Structured authoring (XML)
Trends Affecting TechComm Collaboration Open source User-generated content Open communication Twitter Wikis Blogs
Trends Affecting TechComm Communicating directly with users
Trends Affecting TechComm Globalization  Localization Translation
WHAT ELSE IS INCLUDED IN DEFINING A PROFESSION?
The Organization for Economic Cooperation and Development Professions have:  a unique body of knowledge  an ethical requirement that puts the needs of the customer (end-user) ahead of the provider’s commercial interest a recognized credential—such as a license or certification
UNIQUE BODY OF KNOWLEDGE
Body of Knowledge (BoK)? BoK task force  Comprehensive and inclusive  STC Knowledge Portal  Web sitemap
Organized by Domains, Nodes, and Knowledge Elements Information Design & Development Tool Knowledge Collaboration Research & Practice Business Knowledge Professional Development Academic Programs Management TC Standards Deliverables About TC 11 Domains
Domain: Tool Knowledge Tool Knowledge, Skills, Abilities New Tools & Technology Translation Tools Social Media Tools Other Tools Hardware  Tool Methodology Knowledge Web Design Tools About Tools: Evolution Programming Languages Tutorials 11 Nodes
ETHICAL REQUIREMENT
Providing Ethical Considerations? Special task force of members Puts the needs of the customer (end-user) ahead of the provider’s commercial interest  Affects practice of the profession
RECOGNIZED CREDENTIALS
Credentials Required? Special task force Still under debate: Certification License Degree programs
Communicate the Value By Telling Our Powerful Story 2
Communicating Through Our Publications & Website Monthly magazine Quarterly journal Annual Salary Database Monthly electronic newsletter  Frequent front page updates
Telling Our Powerful Story To employers To students entering the field To interested media To technical communicators
Globally Improve the Practice 3
STC’s Most Comprehensive &  Affordable  Education Event   3–6 May 2009 Atlanta, GA
Certificate Programs—intensive, two-day,   hands-on sessions   More than 100 sessions Organized in 7 tracks to identify interest areas Institutes—for more experienced practitioners
NEW! Attendees will have access for one year after the conference to audio recorded sessions synched with PowerPoint on STC website.
Live Web Seminars Get training without leaving the office 90-minute sessions on timely topics No travel expense Pay per site, not per person Very affordable…$79
Expand Strategic Partnerships 4
Expand strategic partnerships AECT AMWA APMP  ASSI&T ATA  ATTW Content Wrangler CMPros GALA IEEE/PCS INTECOM LavaCon  LISA UPA WritersUA Writing Assistance
Ensure the Viability of the Organization 5
Active membership in STC is your best insurance policy against unemployment. — John Hedtke Fellow
More benefits that are exclusive to membership
Exclusive Member Benefits 14-day advance look at new job postings online Access to salary database with average salaries by geographic area and industries Free access to 5,500 best practices reports Software discounts that save members hundreds of $$$ plus so much more…
Discounts on Member Benefits Available to Public Competitions Conference and other education fees
Visit the website often  www.stc.org Thank you! Thank you!

More Related Content

PPTX
Enhancing Business Performance
PDF
Business model canvas - Indian Higher Education Industry
PPT
Potential Issues within BCE
PPS
DIFR Collaborative V1.0
PPT
Eskom supplier dev and localisation unido rhythm 240211
PPT
Managers Session2
PPTX
WIOA Youth Career Pathways TA - Strengthening Business Engagement
PPT
Fe And Skills Workforce Channel Lsis Consultation
Enhancing Business Performance
Business model canvas - Indian Higher Education Industry
Potential Issues within BCE
DIFR Collaborative V1.0
Eskom supplier dev and localisation unido rhythm 240211
Managers Session2
WIOA Youth Career Pathways TA - Strengthening Business Engagement
Fe And Skills Workforce Channel Lsis Consultation

What's hot (19)

PPT
Have skills, will Travel: E-portfolios for apprentices
PPT
Opening propositions for on-line vision debate
PPT
FE Vision Development
DOC
Skillsoft Project
PPT
LMS: Selecting the Right Tool
PPTX
Illinois Pathways Education and Career Pathways March 2015
PDF
Online Education: A New Business Model
PPTX
Industry-academia collaboration
PPT
2010 Policy Lessons Metropolis Conference
PPTX
Open Badges - eCampusOntario Sandbox introduction for Mohawk College
PPTX
Industry Insight Higher Education in India
PPTX
ePortfolio as a Catalyst for Departmental Change - Business and Technology, L...
PPTX
WIOA Youth Career Pathways 2017
PDF
Case study final
PPT
Enable U Mar 23 Bailetti Eco For Ec Dev
PPT
10.11.11 acct meeting
PPTX
CCCS' Digital Badge Possibilitites IMS Global Badging and Credentials Conveni...
PPT
2009 Skilled Immigrant Integration The Final Frontier Metropolis Conference...
Have skills, will Travel: E-portfolios for apprentices
Opening propositions for on-line vision debate
FE Vision Development
Skillsoft Project
LMS: Selecting the Right Tool
Illinois Pathways Education and Career Pathways March 2015
Online Education: A New Business Model
Industry-academia collaboration
2010 Policy Lessons Metropolis Conference
Open Badges - eCampusOntario Sandbox introduction for Mohawk College
Industry Insight Higher Education in India
ePortfolio as a Catalyst for Departmental Change - Business and Technology, L...
WIOA Youth Career Pathways 2017
Case study final
Enable U Mar 23 Bailetti Eco For Ec Dev
10.11.11 acct meeting
CCCS' Digital Badge Possibilitites IMS Global Badging and Credentials Conveni...
2009 Skilled Immigrant Integration The Final Frontier Metropolis Conference...
Ad

Viewers also liked (20)

DOC
Ashish Kundan_AON CV
PPTX
Professional Certification Info Session for Aspiring CPTCs
PPT
How do I get CPTC certified?
PPTX
SmartGovernanceOnAxpertFromAgile-V2 (4)
PPT
Certification essentials
PPSX
Trade plus quick reference - oct 2012
PPSX
Adobe Key Trends in Technical Communication at MEGAComm
PPT
Technical Communicatoin - trends
PPTX
Agile labs 2011
PPTX
Agile labs - makers of Axpert™
PPTX
Agile andaxpert ver2
PPSX
Axpert™ from Agile Labs, Bangalore, India
PDF
What is Certification? STC Summit 2012
PPTX
Stc summit ar in tech comm 6.24.2015
PPT
Technical writing in an agile development environment
PDF
Designing technical documentation for tablets
PPTX
STC CPTC Certification
PPT
Managing Documentation Projects in a Collaborative World
PPT
Agile documentation
PDF
Mikey Ariel - My personal tech-writing agile manifesto
Ashish Kundan_AON CV
Professional Certification Info Session for Aspiring CPTCs
How do I get CPTC certified?
SmartGovernanceOnAxpertFromAgile-V2 (4)
Certification essentials
Trade plus quick reference - oct 2012
Adobe Key Trends in Technical Communication at MEGAComm
Technical Communicatoin - trends
Agile labs 2011
Agile labs - makers of Axpert™
Agile andaxpert ver2
Axpert™ from Agile Labs, Bangalore, India
What is Certification? STC Summit 2012
Stc summit ar in tech comm 6.24.2015
Technical writing in an agile development environment
Designing technical documentation for tablets
STC CPTC Certification
Managing Documentation Projects in a Collaborative World
Agile documentation
Mikey Ariel - My personal tech-writing agile manifesto
Ad

Similar to The Changing Face of TechComm and the Society for Technical Communication (20)

PPTX
Professionalizing the tc field lava con_nov 2011
PPTX
Techcomm Careers October 2014 Update
PDF
Certification: History and Pros/Cons
PPSX
STC Certification Presentation
PPT
Tinker Tailor Soldier Sailor - What you Can Do as a Technical Communicator
PDF
Careers in Technical Communication for English Majors
PDF
3b international workshop e-Skills and IT Professionalism - chuck walrad
PPTX
Careers in Technical Communication - 2/2015
PPTX
Who Are We? A Report on the 2018 Census of Technical Communicators
PPTX
Keynote for TC World 2017:: Existential Questions in Technical Communication:...
PPTX
The Future of Technical Communication (Future of #techcomm)
PDF
Tos spectrum2012 presentation_dist
PPTX
Techcomm Careers in 2014
PDF
2012 STC-PMC Conference Brochure
PPTX
IT Club @ NCP - Sheldon D’Cunha - Technical Writing: A Growing Sector in IT
PPTX
Take your digital workplace training to the next level (DWCNZ)
PPT
All About the Business and Technology Academy
PPT
Technical Comms Business Nf
PDF
DIGIT Leader 2019
PPTX
Timeless TechComm Tips - STC New England Interchange Keynote 2020
Professionalizing the tc field lava con_nov 2011
Techcomm Careers October 2014 Update
Certification: History and Pros/Cons
STC Certification Presentation
Tinker Tailor Soldier Sailor - What you Can Do as a Technical Communicator
Careers in Technical Communication for English Majors
3b international workshop e-Skills and IT Professionalism - chuck walrad
Careers in Technical Communication - 2/2015
Who Are We? A Report on the 2018 Census of Technical Communicators
Keynote for TC World 2017:: Existential Questions in Technical Communication:...
The Future of Technical Communication (Future of #techcomm)
Tos spectrum2012 presentation_dist
Techcomm Careers in 2014
2012 STC-PMC Conference Brochure
IT Club @ NCP - Sheldon D’Cunha - Technical Writing: A Growing Sector in IT
Take your digital workplace training to the next level (DWCNZ)
All About the Business and Technology Academy
Technical Comms Business Nf
DIGIT Leader 2019
Timeless TechComm Tips - STC New England Interchange Keynote 2020

More from Scott Abel (20)

PDF
The Future Of Technical Communication
PDF
Move Over Text: Video Documentation Meets DITA
PDF
Twitter Who Cares What You\'re Doing Right Now, Anyway
PDF
Intelligent Contet Here And Now
PPT
Authoring and Publishing with XMetaL and DITA
PPT
Comparing DITA Support in XMetaL and FrameMaker
PPT
Success Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
PDF
Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longe...
PPT
Controlled Authoring Workshop: Learn How Standardizing Content Will Improve Q...
PDF
The Truth about Content: Learning from the Past in order to Succeed in the Fu...
PDF
Content Oriented Architectures: Putting Content at the Center of CM Projects
PDF
Modular Content Projects: One Size DOES NOT Fit All
PDF
Navigating the Vendor Maze: Understanding XML Authoring Tools and Content Man...
PDF
Writing, Clear and Simple - Document Testing: The Missing Step
PDF
PPT
Theory of Constraints and Project Management: Challenging the Dominant Paradigm
PDF
[Case Study] - Nuclear Power, DITA and FrameMaker: The How's and Why's
PDF
We Eat Our Own Dog Food: Three Companies in the World of Localization Technol...
PDF
Sustainable XML for Publishing Applications: DITA Makes It Possible
PPT
Keynote: The Next Generation Home Digital Experience
The Future Of Technical Communication
Move Over Text: Video Documentation Meets DITA
Twitter Who Cares What You\'re Doing Right Now, Anyway
Intelligent Contet Here And Now
Authoring and Publishing with XMetaL and DITA
Comparing DITA Support in XMetaL and FrameMaker
Success Factors for DITA Adoption with XMetaL: Best Practices and Fundamentals
Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longe...
Controlled Authoring Workshop: Learn How Standardizing Content Will Improve Q...
The Truth about Content: Learning from the Past in order to Succeed in the Fu...
Content Oriented Architectures: Putting Content at the Center of CM Projects
Modular Content Projects: One Size DOES NOT Fit All
Navigating the Vendor Maze: Understanding XML Authoring Tools and Content Man...
Writing, Clear and Simple - Document Testing: The Missing Step
Theory of Constraints and Project Management: Challenging the Dominant Paradigm
[Case Study] - Nuclear Power, DITA and FrameMaker: The How's and Why's
We Eat Our Own Dog Food: Three Companies in the World of Localization Technol...
Sustainable XML for Publishing Applications: DITA Makes It Possible
Keynote: The Next Generation Home Digital Experience

Recently uploaded (20)

PDF
FORM 1 BIOLOGY MIND MAPS and their schemes
PDF
What if we spent less time fighting change, and more time building what’s rig...
PDF
Empowerment Technology for Senior High School Guide
PDF
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
PDF
FOISHS ANNUAL IMPLEMENTATION PLAN 2025.pdf
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
International_Financial_Reporting_Standa.pdf
PPTX
Introduction to pro and eukaryotes and differences.pptx
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PDF
Τίμαιος είναι φιλοσοφικός διάλογος του Πλάτωνα
PDF
Complications of Minimal Access-Surgery.pdf
PDF
LDMMIA Reiki Yoga Finals Review Spring Summer
PDF
ChatGPT for Dummies - Pam Baker Ccesa007.pdf
PDF
Chinmaya Tiranga quiz Grand Finale.pdf
PDF
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
PDF
CISA (Certified Information Systems Auditor) Domain-Wise Summary.pdf
PPTX
A powerpoint presentation on the Revised K-10 Science Shaping Paper
PDF
Trump Administration's workforce development strategy
PDF
Hazard Identification & Risk Assessment .pdf
FORM 1 BIOLOGY MIND MAPS and their schemes
What if we spent less time fighting change, and more time building what’s rig...
Empowerment Technology for Senior High School Guide
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
FOISHS ANNUAL IMPLEMENTATION PLAN 2025.pdf
Paper A Mock Exam 9_ Attempt review.pdf.
International_Financial_Reporting_Standa.pdf
Introduction to pro and eukaryotes and differences.pptx
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
Τίμαιος είναι φιλοσοφικός διάλογος του Πλάτωνα
Complications of Minimal Access-Surgery.pdf
LDMMIA Reiki Yoga Finals Review Spring Summer
ChatGPT for Dummies - Pam Baker Ccesa007.pdf
Chinmaya Tiranga quiz Grand Finale.pdf
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
CISA (Certified Information Systems Auditor) Domain-Wise Summary.pdf
A powerpoint presentation on the Revised K-10 Science Shaping Paper
Trump Administration's workforce development strategy
Hazard Identification & Risk Assessment .pdf

The Changing Face of TechComm and the Society for Technical Communication

  • 1. The Changing Face of TechComm and STC Susan Burton, CAE Executive Director 31 October 2008 DocTrain East
  • 2. What is STC? The professional home for technical communicators A not-for-profit 501(c)(3) individual membership association Our members work in industry, government, academe, and the non-profit sector
  • 3. The Organization of STC Board of Directors with 14 members elected at large 14,000 members in the US and 50 countries 120 chapters, 25 outside the US 21 Special Interest Groups (SIGs)
  • 4. Define the Profession 1 2 Communicate the Value 3 Improve the Practice 4 Expand our Partnerships 5 Ensure the Viability
  • 6. The Standard Occupational Classifications (SOC) List of 820 professions and occupations with formal definitions and terse descriptions Used by: Bureau of Labor Statistics Employment and Training Administration Office of Management and Budget solicited changes that reflect new occupations or fundamental changes to existing ones.
  • 7. Technical Writer Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work. Current Definition
  • 8. Problems with Current Definition A definition based only on “writers” sends false market signals It’s not about the media Documentation playing new role in consumer protection and international competitiveness Communication changing from one-way static to multi-way dynamic
  • 9. Recommended Definition 27-1028 Technical Communicators Develop and design instructional and informational tools needed to assure safe, easy, proper and complete use of technical goods and services . Combine multi-media knowledge and strong communication skills with technical expertise to educate across the entire spectrum of users’ abilities, technical experience, and visual and auditory capabilities.
  • 10. TRENDS IN THE PROFESSION
  • 11. Trends Affecting TechComm Content management Data management Knowledge management Convergence (creation, production, and maintenance of technical content)
  • 12. Trends Affecting TechComm Multimedia and Web 2.0 technologies for help content and user assistance Graphics Audio Videos Interactive media
  • 13. Trends Affecting TechComm Topic-based authoring Structured authoring (XML)
  • 14. Trends Affecting TechComm Collaboration Open source User-generated content Open communication Twitter Wikis Blogs
  • 15. Trends Affecting TechComm Communicating directly with users
  • 16. Trends Affecting TechComm Globalization Localization Translation
  • 17. WHAT ELSE IS INCLUDED IN DEFINING A PROFESSION?
  • 18. The Organization for Economic Cooperation and Development Professions have: a unique body of knowledge an ethical requirement that puts the needs of the customer (end-user) ahead of the provider’s commercial interest a recognized credential—such as a license or certification
  • 19. UNIQUE BODY OF KNOWLEDGE
  • 20. Body of Knowledge (BoK)? BoK task force Comprehensive and inclusive STC Knowledge Portal Web sitemap
  • 21. Organized by Domains, Nodes, and Knowledge Elements Information Design & Development Tool Knowledge Collaboration Research & Practice Business Knowledge Professional Development Academic Programs Management TC Standards Deliverables About TC 11 Domains
  • 22. Domain: Tool Knowledge Tool Knowledge, Skills, Abilities New Tools & Technology Translation Tools Social Media Tools Other Tools Hardware Tool Methodology Knowledge Web Design Tools About Tools: Evolution Programming Languages Tutorials 11 Nodes
  • 24. Providing Ethical Considerations? Special task force of members Puts the needs of the customer (end-user) ahead of the provider’s commercial interest Affects practice of the profession
  • 26. Credentials Required? Special task force Still under debate: Certification License Degree programs
  • 27. Communicate the Value By Telling Our Powerful Story 2
  • 28. Communicating Through Our Publications & Website Monthly magazine Quarterly journal Annual Salary Database Monthly electronic newsletter Frequent front page updates
  • 29. Telling Our Powerful Story To employers To students entering the field To interested media To technical communicators
  • 30. Globally Improve the Practice 3
  • 31. STC’s Most Comprehensive & Affordable Education Event 3–6 May 2009 Atlanta, GA
  • 32. Certificate Programs—intensive, two-day, hands-on sessions More than 100 sessions Organized in 7 tracks to identify interest areas Institutes—for more experienced practitioners
  • 33. NEW! Attendees will have access for one year after the conference to audio recorded sessions synched with PowerPoint on STC website.
  • 34. Live Web Seminars Get training without leaving the office 90-minute sessions on timely topics No travel expense Pay per site, not per person Very affordable…$79
  • 36. Expand strategic partnerships AECT AMWA APMP ASSI&T ATA ATTW Content Wrangler CMPros GALA IEEE/PCS INTECOM LavaCon LISA UPA WritersUA Writing Assistance
  • 37. Ensure the Viability of the Organization 5
  • 38. Active membership in STC is your best insurance policy against unemployment. — John Hedtke Fellow
  • 39. More benefits that are exclusive to membership
  • 40. Exclusive Member Benefits 14-day advance look at new job postings online Access to salary database with average salaries by geographic area and industries Free access to 5,500 best practices reports Software discounts that save members hundreds of $$$ plus so much more…
  • 41. Discounts on Member Benefits Available to Public Competitions Conference and other education fees
  • 42. Visit the website often www.stc.org Thank you! Thank you!