Android was launched in 2008 by the Open Handset Alliance, whose goal was to establish open standards for mobile devices. It has grown exponentially since its launch, reaching over 80,000 apps by 2010 with over 1 billion downloads. As an open source platform, Android benefits from high app availability and growth, but also faces challenges around fragmentation between versions and inconsistent user experiences due to variations in hardware and OEM skins. Going forward, Android may take a more controlled approach to address issues like fragmentation and quality.