The Experience of Information
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The document discusses insights from the 2013 International Transparency Congress, highlighting successes in open government and the importance of human-centered design in information management. It emphasizes the need to understand users to create value through structured information and contextual understanding. Key recommendations include utilizing market research, aligning policy with service delivery, and using visualization to enhance meaning and engagement.
The Experience of Information
- 1. THE EXPERIENCE OF INFORMATION 2º Congreso Internacional de Transparencia 2013 | December 5, 2013 | Guadalajara, Mexico Jess McMullin | The Centre for Citizen Experience | @jessmcmullin | jess AT ctzn DOT ca
- 3. WE ARE SEEING MORE SUCCESSES IN OPEN GOVERNMENT, TRANSPARENCY, & INNOVATION
- 5. USA
- 6. CANADA
- 7. UK
- 8. ITEI
- 9. MEXICO
- 10. CAMPUS PARTY TECH FESTIVAL (BRASIL) Photo: National Post Photo http://news.nationalpost.com/2013/01/31/hackers-and-geeks-camp-en-masse-at-a-hackaton-and-tech-festival-in-brazil/
- 11. COMING TO ZAPOPAN IN 2014! Photo: National Post Photo http://news.nationalpost.com/2013/01/31/hackers-and-geeks-camp-en-masse-at-a-hackaton-and-tech-festival-in-brazil/
- 12. THE OPEN DATA CENSUS
- 14. SUCCESS! Photo: Sebastien Wiertz CC:BY http://www.flickr.com/photos/wiertz/5624281846
- 16. INFORMATION
- 17. INFORMATION Iceberg Photo: Rita Willaert CC:BY http://www.flickr.com/photos/rietje/76566707 Iceberg Illustration: Dassault Systemes http://www.wired.com/wiredscience/2011/08/iceberg-towing-drinking-water/
- 18. CONGRATULATIONS!
- 19. THE CHALLENGE OF SUCCESS
- 20. HOW DOES ALL THIS INFORMATION FEEL TO USERS?
- 23. Photo: Ian Murphy C:BY http://www.flickr.com/photos/malico/2917576750
- 24. Photo: Ian Murphy C:BY http://www.flickr.com/photos/malico/2917576250
- 25. OVERLOAD CAUSES CONFUSION AND FRUSTRATION
- 27. INFORMATION OVERLOAD REDUCES THE VALUE OF INFORMATION, BECAUSE IT REDUCES THE USE OF INFORMATION.
- 28. SO HOW DO WE GET MORE VALUE FROM OUR INFORMATION INVESTMENTS?
- 32. WE NEED TO DESIGN FOR THE EXPERIENCE OF INFORMATION IN BOTH POLICY & IMPLEMENTATION
- 33. THREE THINGS
- 34. 1. UNDERSTAND PEOPLE 2. CREATE STRUCTURE 3. SHOW CONTEXT
- 35. UNDERSTAND PEOPLE TO UNDERSTAND VALUE AND PRIORITIES
- 37. FOCUS ON PEOPLE TO FIND FOCUS FOR YOUR INFORMATION
- 38. WHO, WHAT, AND WHY MARKET & DESIGN RESEARCH CREATE COMMON GROUND
- 39. WHO, WHAT, WHY
- 41. WHAT MATTERS? Photo: Jorge Franganillo CC:BY http://www.flickr.com/photos/franganillo/3554010670
- 42. Photo Reilly Butler CC:BY SA http://www.flickr.com/photos/r-butler/5037662197 GAINING INSIGHT
- 43. MARKET RESEARCH Photo: City of Seattle Community Tech CC:BY http://www.flickr.com/photos/67840815@N05/8744059137
- 44. SURVEYS
- 46. JUNGLE OR ZOO?
- 47. Photo: Tambako the Jaguar CC:BY ND http://www.flickr.com/photos/tambako/634249708
- 48. Photo: Steve Wilson CC:BY http://www.flickr.com/photos/pokerbrit/9156072460
- 49. WELCOME TO THE JUNGLE
- 50. THERE’S A JUNGLE INSIDE OUR ORGANIZATIONS TOO
- 51. WHAT PEOPLE SAY VS. WHAT PEOPLE DO Photo: Lizzi279 CC:BY http://www.flickr.com/photos/73458457@N07/9343739675
- 52. ID
- 53. ID
- 55. TRANSIT
- 56. CODESIGN
- 58. TOUCHSTONE
- 59. FINDING PATTERNS
- 60. PROFILES
- 61. PROFILE
- 62. MAP THE CITIZEN JOURNEY
- 64. MENTAL MODEL
- 66. POLICY CONFLICT
- 67. POLICY ALIGNMENT
- 69. ALIGNING POLICY TO SERVICE DELIVERY
- 70. Service Delivery Drives Outcomes ALIGNING SERVICES TO OUTCOMES
- 71. 1 » Who, What, Why » Gain Insight: Go Beyond Market Research to understand behaviour and expectations » Model Needs to create clear policy connection UNDERSTANDING PEOPLE
- 72. CREATE STRUCTURE TO CREATE CONFIDENCE
- 73. CONFIDENCE COMES FROM REALITY ALIGNING WITH OUR PREDICTIONS ABOUT THE WORLD…
- 74. THREE KINDS OF STRUCTURE
- 76. METADATA
- 77. METADATA Photo: xmacex CC:BY SA http://www.flickr.com/photos/xmacex/8262079465
- 80. INFORMATION ARCHITECTURE Photo: INPIVIC CC:BY http://www.flickr.com/photos/inpivic/5205918163
- 81. NAVIGATION Photo: Kevin Cole CC:BY http://www.flickr.com/photos/kevcole/3008821023
- 82. NAVIGATION FOR PEOPLE Photo: Bruce McAdam CC:BY SA http://www.flickr.com/photos/bruce_mcadam/2912761765
- 84. NOT ONLY NAVIGATING DIGITAL INFORMATION, BUT THE OVERALL SYSTEM OF GOVERNMENT
- 85. INFORMATION AS A SERVICE
- 90. PROVIDE STRUCTURE ACROSS CHANNELS
- 92. 2 » Metadata » Navigation » Information as a Service CREATE STRUCTURE
- 93. SHOW CONTEXT TO MAKE MEANING 3
- 94. IT IS CONTEXT THAT HELPS US UNDERSTAND AND DEFINE MEANING
- 96. EXPLAIN POLICY PRIORITIES USE VISUALIZATION TELL STORIES
- 98. IF YOU HAVE A PREFERENCE, TELL PEOPLE
- 99. Photo: Mike Baird CC:BY http://www.flickr.com/photos/mikebaird/3898808431
- 100. Phtoo: Chauncey Davis 818 CC:BY http://www.flickr.com/photos/chaunceydavis/2325831058
- 101. VISUAL THINKING
- 102. IDEAS NOT ART
- 103. INFOGRAPHICS
- 104. DATA VISUALIZATION Visualization: Jon Gosier CC:BY http://www.flickr.com/photos/ww4f/4592947558
- 105. TELL STORIES
- 106. BLIGHTSTATUS & CITY OF NEW ORLEANS Photos Courtesy of Civic Industries.
- 108. BLIGHT IS A PROBLEM IN MANY AREAS
- 110. CITIZENS ARE IDENTIFYING BLIGHT
- 111. AND THE CITY IS WORKING TO CLEAN UP
- 112. CITY HALL KNEW WHAT IT WANTED
- 114. THE TEAM WENT TO NOLA NEIGHBORHOODS
- 115. COMMUNITIES MAPPED BLIGHT THEMSELVES
- 116. ? THE REAL PROBLEM WAS FEEDBACK
- 117. USER RESEARCH UNLOCKED INSIGHTS
- 124. 3 SHOW CONTEXT » Explain Policy Priorities » Use Visualization » Tell Stories
- 125. UNDERSTAND PEOPLE CREATE STRUCTURE SHOW CONTEXT
- 127. MANAGE THE INFORMATION FLOOD Photo: Perry McKenna CC:BY http://www.flickr.com/photos/63567936@N00/4181042889
- 128. WHO WILL HELP NAVIGATE? Photo: Bruce McAdam CC:BY SA http://www.flickr.com/photos/bruce_mcadam/2913601494
- 129. I NEED YOUR HELP FOR THIS LAST STORY…
- 130. PLEASE GET OUT YOUR MOBILE PHONE
- 132. 1… 2… 3…
- 134. Photo: Nimish Gogri CC:BY http://www.flickr.com/photos/gogri/7927333264
- 135. THANK YOU! MUCHAS GRACIAS!
- 136. Jess McMullin Centre for Citizen Experience Jess AT ctzn DOT ca citizenexperience.com (.org coming soon!) twitter.com/jessmcmullin
- 137. Many thanks to the following great folks who helped make this talk better » ITEI, Sandra Elisa de Dios & Francisco Garcia Gallegos, LDCG » Cyd Harrel, Code for America, Alex Pandel, and Civic Industries » Alex MacLennan, Blair Neufeld, Dominique Bohn, Ashley Johnston, Rommel Agbay and the rest of the BC team. You rock. » Lou Rosenfeld and the Rosenfeld Media Experts » The IA Institute, with special props to Andrea Resmini » All the great Flickr users who shared Creative Commons photos! ACKNOWLEDGEMENTS
- 138. IA INSTITUTE