The Export Process
3 likes610 views
The document outlines a comprehensive export process aimed at helping businesses establish and grow their international markets. It includes steps such as identifying export goals, conducting product reviews, developing export plans, evaluating pricing strategies, and creating customer engagement strategies. Additionally, it highlights the importance of compliance, documentation, and securing funding to support export growth.
The Export Process
- 2. ONE OBJECTIVES & MARKET PLAN Identify the businesses export goals. Goals can range from establishing their first export market to migrating clients into new markets. 01. Identify the destination markets, target customers and sales channels. Understand the competitors both domestically and internationally.
- 3. TWO PRODUCT REVIEW Understand the product’s advantages, production capacities, limitations and opportunities. Consider the supply and logistic issues. Label compliance, product compliance and any restrictions or trade barriers. 02.
- 4. THREE EXPORT PLAN Develop an export plan to outline the pathway to market Confirm which markets, why, how and at what price point Identify risks in export including IP and mitigation options03.
- 5. FOUR EXPORT ENTRY REQUIREMENTS 04. Review the chosen market’s compliance and regulatory barriers, documentation requirements, registrations and certifications
- 6. FIVE PRICING & LOGISTICS Evaluate pricing strategies, costing models and competitiveness in foreign markets. Assess international duties and taxes Decide on the most effective export volumes in line with client objectives and capacity Develop pricing models and negotiation strategies 05.
- 7. Develop export communication materials to ensure the key advantages are being communicated and localised to the objectives of the buyer 06. EXPORT MARKETING
- 8. SEVEN CUSTOMER SELECTION & ENGAGEMENT Identification of the ideal customer, their channels and requirements. Target all communication to meet the needs of a specific customer group Engage with customers 07.
- 9. EIGHT EXPORT PROCEDURE AND DOCS Develop all export documentation templates, procedures and certifications 08.
- 10. EXPORT GRANTS & FUNDING 09. Provide grant referrals and support clients to leverage all funding streams to further export growth.
- 11. 10. EXECUTION & FULFILMENT Manage the program, implement the strategies and undertake the business development to ensure the client realises their export goals