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The extroverted
                              reader 2.0




Mathias Klang @klang67
Sumerian Logographs
(c.a 4000bc)
“fndtlvsnvrydctngvrytmsmbdytrnsn
thstgntththrrmndrdbk”
           Phoenician alphabet only consonants (2000 BC).
“ifindtelevisionveryeducatingeverytime
somebodyturnsonthesetigointotheothe
rroomandreadabook” Greeks added vowels (1000 BC)
“ifindtelevisionveryeducating.everytim
esomebodyturnsontheset,igointotheot
herroomandreadabook.”
Aristophanes’ plays have punctuation (200 BC)
“Ifindtelevisionveryeducating.Everytim
esomebodyturnsontheset,Igointotheot
herroomandreadabook.” case appears c:a 700 AD
                       Lower
Spaces between
                                 appear about 900 AD

“I find television very educating. Every time
somebody turns on the set, I go into the
other room and read a book.”
The silent voids
An unchanging
millennium
The Extroverted Reader 2.0
Screens, battery life, weight,

1970s Xerox develops e-paper
1993             2004                 2010




   1999   2002          2007   2009          2011
Only technology
(spot the ethical dilemma?)
Control in
                      digital world
       Law



   Contextual &
programmed social
       rules



   Architecture
                         Control in
                    analogue world
What do we own?
Pushing connectivity
Blogger 1999
Google 1999




               End of communications monopoly
Social reading
To be social is to share…
The problem with
stimuli
What
technology
     wants
Pinch & swipe
if you're not
   paying for
  something,
you're not the
   customer;
   you're the
product being
      sold
What do the people who control what
we can do, think?
Radical Transparency: A manifesto of militant nudists?
A Squirrel Dying In
Your Front Yard May
Be More Relevant To
 Your Interests Right
   Now Than People
      Dying In Africa
       Mark Zuckerberg
The bling factor
“My fear is that these
       technologies are
 infantilising the brain
into the state of small
       children who are
  attracted by buzzing
      noises and bright
     lights, who have a
  small attention span
   and who live for the
              moment.”
Prof. Susan Greenfield
Back to books:
the e-reader
Cloudreading: Readability & Evernote… (&
books)
Wonderful!!! But…
Life without serendipity?
The end of Swedish?
What about Book design?
                         Essay: Craig Mod - Hack the Cover
            http://craigmod.com/journal/hack_the_cover/
The Extroverted Reader 2.0
The Extroverted Reader 2.0
The Extroverted Reader 2.0
Changing the marketplace
The Extroverted Reader 2.0
More information
User generated content
Personal data & walled gardens
Pricing models & purpose of
copyright
Alternative marketplaces
The Extroverted Reader 2.0
The Extroverted Reader 2.0
Endless personal library
The social reader: can the infinite be shared?
Changing the writer
The Extroverted Reader 2.0
The Gutenberg Parenthesis
The Extroverted Reader 2.0
The conservative illusion
Hello to
                                           Jason Isaacs




"I have never renounced the old ways.” Lucius Malfoy
The Semmelweis reflex
There is no book… there are still
readers
Culture is inevitable,
copyright is not
THANKS!
Mathias Klang
     klang@ituniv.se or @klang67
           www.digital-rights.net

Image & licensing info in the notes
                  section of slides.
    Images at www.flickr.com (or
              specifically stated).

                This ppt licensed:
     Creative Commons BY-NC-SA

         Download presentation
        www.slideshare.net/klang

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The Extroverted Reader 2.0

Editor's Notes

  • #2: pen and book by jcarlosn cc by nc sa
  • #3: Screen Technology by rutty cc by nc sa
  • #4: Reading... By Klearchos Kapoutsis cc by
  • #5: Reading newspaper by KC Toh cc by
  • #6: Our Coffee miss u from [ jRa7 ] cc by
  • #7: relax By Gustty cc by
  • #9: Free jumbled type texture for layers By Pink Sherbet Photography cc by The separation of words (and thus silent reading) originated in manuscripts copied by Irish scribes in the seventh and eighth centuries but spread to the European continent only in the late tenth century
  • #10: Light Reader By Nanagyei cc by
  • #11: The book reader of the future (April, 1935 issue of Everyday Science and Mechanics) http://blogs.smithsonianmag.com/paleofuture/2012/03/the-ipad-of-1935/
  • #12: On the Road Manuscript, #1 By Thomas Hawk cc by nc
  • #13: 1993: Apple Newton 1999: Franklin EB-500 Rocket eBook 2002: TabletPC 2004: Sony Libré 2006: eReader PRS-500 2007: iPhone 2007: Kindle 2009: Nook 2010: iPad 2011: Kindle fire
  • #14: image from Yumiko Hayakawa essay Public Benches Turn ‘ Anti-Homeless ’ (also recommend Design with Intent ) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
  • #17: iPad stand By Veronica Belmont cc by
  • #18: 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  • #19: elegant reader by Dean Ayres cc by nc sa
  • #20: Love twitter by wrote cc by nc
  • #21: Day 14 - Visual Representation of a Reading List by margolove cc by nc sa
  • #22: Con el Kindle en todas partes by edans cc by CROPPED
  • #24: Laocoön by Giulio Menna cc by
  • #25: http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
  • #26: no nudist no topless by wrote cc by
  • #27: Funny Lass from Tomi Tapio cc by
  • #28: the love of a book by jcarlosn cc by nc sa
  • #29: Hello Kitty Darth Vader from JD Hancock cc by http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html#ixzz1oVGbCJOE
  • #30: Reading by Kamil Porembiński cc by sa
  • #31: Bubble Catcher By Jeff Kubina cc by sa
  • #32: Reading Is Fundamental from Troy Holden cc by nc sa
  • #33: My Kindle By kristenhaynie@ymail.com cc by
  • #34: Reality from nualabugeye cc by nc sa
  • #35: WRONG ANSWER by kalleboo cc by thumbnails barely 200 pixels high or icons on screens
  • #39: Kobe drawing from aperturismo cc by sa
  • #45: She read for three days from gingerherring cc by nc sa
  • #48: Summer Reading 3 from KOMUnews cc by
  • #49: Mar de Libros Viejos from Bacteriano cc by
  • #50: ipad desk by thms.nl cc by
  • #51: Tweetbook by STML CC by nc nd http://booktwo.org/notebook/vanity-press-plus-the-tweetbook/
  • #52: AD White Library by olinlibref AD White Library from olinlibref cc by nc sa
  • #54: The best days are not planned by Marcus Hansson cc by
  • #56: running with the seagulls from eschipul cc by sa Semmelweis, Ignaz Philipp (1818–65), Hungarian obstetrician; Hungarian name Ignác Fülöp Semmelweis . He discovered the infectious character of puerperal fever and advocated rigorous cleanliness and the use of antiseptics by doctors examining patients.
  • #57: Barracuda Tornado by Rob Hughes cc by sa
  • #58: Anarchy In The UK from an untrained eye cc by nc
  • #59: Eyes ! (Youth from Antikythera!) by agelakis cc by nc sa